Marketing & Analytics · head to head
Convert vs GitHub

Convert
Marketing & Analytics
A/B testing platform for enterprises
- From
- $1000/month
- Rated
- -
The short version
- Only GitHub has a free tier, so it costs nothing to try first.
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; GitHub acquired by Microsoft in 2018, reducing pure independence despite operational autonomy
- They diverge on capability: Convert covers A/B testing, GitHub covers Git repositories.
Where they differ
Only the attributes on which Convert and GitHub actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- Google Analytics
- SSL encryption
- Cloud deployment
- Web support
Only in GitHub
- Git repositories
- Pull requests
- Code review
- Issues & projects
- GitHub Actions CI/CD
- GitHub Pages
- Security scanning
- Dependency management
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B, split and multivariate testing on websitesnot GitHub
- Server-side experimentation and feature flaggingnot GitHub
- Personalising site content to visitor segmentsnot GitHub
GitHub
- Version controlnot Convert
- Code collaborationnot Convert
- CI/CD pipelinesnot Convert
- Project managementnot Convert
- Documentation hostingnot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
GitHub
- Acquired by Microsoft in 2018, reducing pure independence despite operational autonomy
- Primary focus on source control differs from purpose-built project management tools like Jira
- Pricing for enterprise features and private repositories adds up compared to some self-hosted alternatives
Pricing, plan by plan
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
GitHub
Free- FreeFree
- Unlimited public/private repos
- 2,000 CI/CD minutes/month
- 500MB package storage
- Team$4/month
- Everything in Free
- 3,000 CI/CD minutes/month
- 2GB package storage
- Enterprise$21/month
- Everything in Team
- 50,000 CI/CD minutes/month
- 50GB package storage
Which should you pick?
Choose GitHub if
- You need git repositories.
- You want to start without paying.
- You work on Web, Desktop, Mobile.
- You also want pull requests.
Questions people ask
- Is Convert or GitHub better?
- Neither clearly leads. Convert starts at $1000/month and GitHub at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or GitHub?
- GitHub has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for GitHub.
- Does Convert or GitHub run on more platforms?
- Convert runs on Web. GitHub runs on Web, Desktop, Mobile.
- Can I use GitHub for free?
- Yes. GitHub has a free tier, so you can try it without paying. Convert starts at $1000/month.
- What is Convert best used for?
- Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what GitHub is typically brought in for.
- What can Convert do that GitHub cannot?
- Convert covers A/B testing, Multivariate testing, Analytics, API access. GitHub covers Git repositories, Pull requests, Code review, Issues & projects.
Answered from the vendors’ own pages
GitHub: What is a Git repository and how does GitHub use it?
A repository is the centralized database that stores the complete collection of files and folders for a codebase, along with the revision history. GitHub uses Git to provide distributed version control access to repositories with version tracking, branching, and collaboration features.
SourceGitHub: How does GitHub authentication work?
When you connect to a GitHub repository from Git, you need to authenticate with GitHub using either HTTPS or SSH. GitHub supports multiple authentication methods including passwords, personal access tokens, SSH keys, and GitHub Apps.
SourceGitHub: How long has GitHub been operating?
GitHub was founded in 2008 and launched publicly on April 10, 2008, making it the dominant git hosting platform for nearly two decades.
SourceGitHub: Who owns GitHub and when did the acquisition occur?
Microsoft acquired GitHub for $7.5 billion USD, with the deal announced June 4, 2018 and completed October 26, 2018. GitHub operates as an independent subsidiary within Microsoft.
SourceRelated pages
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