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Marketing & Analytics · head to head

Convert vs Figma

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Figma logo

Figma

Technology

The collaborative interface design tool

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Figma has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Figma no offline editing capability, can only view and create new files when disconnected
  • They diverge on capability: Convert covers A/B testing, Figma covers Real-time collaboration.

Where they differ

Only the attributes on which Convert and Figma actually diverge.

Attributes where Convert and Figma differ
AttributeConvertFigma
Starting price$1000/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, macOS, Windows, iOS, Android
CategoryMarketing & AnalyticsTechnology

Identical on both: user rating (Not yet rated), founded (2012).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

Only in Figma

  • Real-time collaboration
  • Vector networks
  • Auto-layout
  • Components & variants
  • Prototyping
  • Design systems
  • Developer handoff
  • Version control

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Figma
  • Server-side experimentation and feature flaggingnot Figma
  • Personalising site content to visitor segmentsnot Figma

Figma

  • UI/UX designnot Convert
  • Design systemsnot Convert
  • Prototypingnot Convert
  • Design collaborationnot Convert
  • Developer handoffnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Figma

  • No offline editing capability, can only view and create new files when disconnected
  • Mobile apps are read-only, cannot edit designs on iOS or Android
  • No self-hosted option, requires cloud connectivity and internet access
  • Performance degradation with large files containing thousands of layers
  • Library components and unloaded pages not accessible offline

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Figma

Free
  • StarterFree
    • Unlimited drafts
    • 3 Figma files
    • 3 FigJam boards
  • Professional$12/month
    • Unlimited files and folders
    • Team libraries
    • Advanced prototyping
  • Organization$55/month
    • Unlimited teams
    • Shared libraries
    • Design system theming
  • Enterprise$90/month
    • Custom workspaces
    • API access
    • SCIM seat management

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Figma if

  • You need real-time collaboration.
  • You want to start without paying.
  • You work on Web, macOS, Windows, iOS, Android.
  • You also want vector networks.
Figma review

Questions people ask

Is Convert or Figma better?
Neither clearly leads. Convert starts at $1000/month and Figma at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Figma?
Figma has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Figma.
Does Convert or Figma run on more platforms?
Convert runs on Web. Figma runs on Web, macOS, Windows, iOS, Android.
Can I use Figma for free?
Yes. Figma has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Figma is typically brought in for.
What can Convert do that Figma cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Figma covers Real-time collaboration, Vector networks, Auto-layout, Components & variants.

Answered from the vendors’ own pages

Figma: What's included in Figma's free tier?

Figma's Starter plan is free forever and includes unlimited drafts, up to 3 Figma files, 3 FigJam boards, core design features (vector editing, auto layout, components, prototyping), basic developer handoff (inspect), and 150 AI credits per day up to 500 per month. Maximum 2 editors per file.

Source
Figma: Does Figma work offline?

Figma has very limited offline support. You can create one new file and edit currently loaded pages, but cannot open previously created files, access new pages, search for library components, or see real-time collaboration. Changes are cached locally for up to 30 days and sync when you reconnect.

Source
Figma: Can you self-host Figma?

No. Figma is a closed, cloud-only platform with no option to self-host or run on your own servers.

Source
Figma: What export formats does Figma support?

Figma exports to PNG, JPEG, SVG (at 1x scale only), and PDF (at 1x scale only). Export settings allow customization of resolution, quality, and scale.

Source
Figma: What platforms does Figma support?

Figma is available as a web app (all platforms), desktop apps for macOS and Windows, and mobile apps for iOS and Android. Linux users can access Figma through the web browser only.

Source
Figma: What are Figma's integrations?

Figma integrates with Slack, Microsoft Teams, Jira, Asana, Linear, Notion, VS Code, Zapier, and hundreds of other tools. Integration categories include collaboration, project management, developer handoff, prototyping, and AI/code generation.

Source
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