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Databases · head to head

Amazon Aurora vs Mailchimp

Amazon Aurora logo

Amazon Aurora

Databases

MySQL and PostgreSQL-compatible relational database built for the cloud

From
Free
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

E-Commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amazon Aurora aurora requires AWS ecosystem knowledge and integration with other AWS services; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Amazon Aurora covers MySQL/PostgreSQL Compatible, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Amazon Aurora and Mailchimp actually diverge.

Attributes where Amazon Aurora and Mailchimp differ
AttributeAmazon AuroraMailchimp
Pricing modelusage-basedUnknown
PlatformsAWS CloudWeb, iOS, Android
CategoryDatabasesE-Commerce
Founded20062001

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Aurora

  • MySQL/PostgreSQL Compatible
  • 5x MySQL Performance
  • Auto-scaling Storage
  • Global Database
  • Serverless v2
  • Multi-master
  • Fault Tolerant
  • AWS Lambda

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Amazon Aurora

  • Transaction processingnot Mailchimp
  • Data storagenot Mailchimp
  • Application backendnot Mailchimp
  • Reportingnot Mailchimp
  • Data analyticsnot Mailchimp

Mailchimp

  • Email newslettersnot Amazon Aurora
  • E-commerce marketingnot Amazon Aurora
  • Lead generationnot Amazon Aurora
  • Customer engagementnot Amazon Aurora
  • Marketing automationnot Amazon Aurora

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Aurora

  • Aurora requires AWS ecosystem knowledge and integration with other AWS services
  • Pricing can become expensive with high-traffic applications using many read replicas
  • Limited support for non-relational data types compared to NoSQL alternatives

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Amazon Aurora

Free
  • Serverless v2$0.12/hour
    • Auto-scaling
    • Pay per ACU
    • Instant scaling
  • Provisioned$29/month
    • Dedicated instances
    • Predictable performance
    • Reserved capacity

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Amazon Aurora if

  • You need mysql/postgresql compatible.
  • You want to start without paying.
  • You work on AWS Cloud.
  • You also want 5x mysql performance.
Amazon Aurora review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Amazon Aurora or Mailchimp better?
Neither clearly leads. Amazon Aurora starts at Free and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Aurora or Mailchimp?
Amazon Aurora starts at Free and Mailchimp at Free.
Does Amazon Aurora or Mailchimp run on more platforms?
Amazon Aurora runs on AWS Cloud. Mailchimp runs on Web, iOS, Android.
Can I use Amazon Aurora for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amazon Aurora best used for?
Amazon Aurora is most often used for transaction processing, data storage, application backend, reporting. Of those, transaction processing and data storage are not what Mailchimp is typically brought in for.
What can Amazon Aurora do that Mailchimp cannot?
Amazon Aurora covers MySQL/PostgreSQL Compatible, 5x MySQL Performance, Auto-scaling Storage, Global Database. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Amazon Aurora: Is Amazon Aurora compatible with MySQL and PostgreSQL?

Yes, Amazon Aurora offers MySQL and PostgreSQL compatibility with full compatibility to their open-source counterparts, allowing you to migrate existing databases with standard tools.

Source
Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Amazon Aurora: What uptime SLA does Amazon Aurora provide?

Aurora is designed for up to 99.99% single-region uptime and 99.999% multi-region uptime with automatic failover.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Amazon Aurora: How much does Amazon Aurora cost?

Aurora uses serverless, usage-based pricing where you pay only for consumed capacity. Typical pricing ranges from $50-70 per month for minimal setups to $400-600 per month for small production clusters.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
Amazon Aurora: Can Amazon Aurora scale automatically?

Yes, Aurora automatically scales to match workload demands without performance degradation, supporting both read and write scaling.

Source
Amazon Aurora: How many read replicas does Aurora support?

Aurora supports up to 15 low-latency read replicas for distributing read traffic across your application.

Source
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