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Accounting & Finance · head to head

Airbase vs Fathom Analytics

Airbase logo

Airbase

Accounting & Finance

The first all-in-one spend management platform

From
$29/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Airbase airbase was acquired by Paylocity; its pricing page now redirects to paylocity.com/pricing and the product is marketed as 'Airbase, a Paylocity Company' within Paylocity's HCM platform rather than as a standalone product.; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Airbase covers Corporate cards, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Airbase and Fathom Analytics actually diverge.

Attributes where Airbase and Fathom Analytics differ
AttributeAirbaseFathom Analytics
Starting price$29/month$14/month
PlatformsWeb, Ios, AndroidWeb
CategoryAccounting & FinanceMarketing & Analytics
Founded20172014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airbase

  • Corporate cards
  • Bill payments
  • Expense management
  • Procurement
  • Approvals
  • NetSuite
  • Sage Intacct
  • QuickBooks

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Airbase

  • Spend managementnot Fathom Analytics
  • Expense reportingnot Fathom Analytics
  • Vendor paymentsnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Airbase
  • A lightweight Google Analytics replacementnot Airbase
  • Tracking many sites from one accountnot Airbase
  • Long-term historical reporting while subscribednot Airbase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airbase

  • Airbase was acquired by Paylocity; its pricing page now redirects to paylocity.com/pricing and the product is marketed as 'Airbase, a Paylocity Company' within Paylocity's HCM platform rather than as a standalone product.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Airbase

$29/month
  • StandardFree
    • Corporate cards
    • Expense reports
    • Bill pay
  • Premium$10/month
    • Advanced approvals
    • NetSuite sync
    • Procurement
  • Enterprise$undefined/month
    • Custom workflows
    • API access
    • Dedicated support

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Airbase if

  • You need corporate cards.
  • You work on Web, Ios, Android.
  • You also want bill payments.
Airbase review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Airbase or Fathom Analytics better?
Neither clearly leads. Airbase starts at $29/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airbase or Fathom Analytics?
Airbase starts at $29/month and Fathom Analytics at $14/month.
Does Airbase or Fathom Analytics run on more platforms?
Airbase runs on Web, Ios, Android. Fathom Analytics runs on Web.
What is Airbase best used for?
Airbase is most often used for spend management, expense reporting, vendor payments. Of those, spend management and expense reporting are not what Fathom Analytics is typically brought in for.
What can Airbase do that Fathom Analytics cannot?
Airbase covers Corporate cards, Bill payments, Expense management, Procurement. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Web support.
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