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Software · head to head

Fathom Analytics vs Spendesk

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Spendesk logo

Spendesk

Software

Smart spend management for modern teams

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Spendesk no publicly available pricing, requires custom quote
  • They diverge on capability: Fathom Analytics covers Page view tracking, Spendesk covers Company cards.

Where they differ

Only the attributes on which Fathom Analytics and Spendesk actually diverge.

Attributes where Fathom Analytics and Spendesk differ
AttributeFathom AnalyticsSpendesk
Starting price$14/month$29/month
PlatformsWebWeb, Mobile iOS, Mobile Android
Founded20142016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Only in Spendesk

  • Company cards
  • Expense management
  • Invoice payments
  • Budget management
  • Spend analytics
  • Xero
  • Sage
  • NetSuite

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Spendesk
  • A lightweight Google Analytics replacementnot Spendesk
  • Tracking many sites from one accountnot Spendesk
  • Long-term historical reporting while subscribednot Spendesk

Spendesk

  • Expense managementnot Fathom Analytics
  • Spend controlnot Fathom Analytics
  • Finance automationnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Spendesk

  • No publicly available pricing, requires custom quote
  • Strong European presence but limited in some non-EU markets
  • High implementation costs due to extensive integration requirements

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Spendesk

$29/month
  • EssentialsFree
    • Virtual cards
    • Expense tracking
    • Approvals

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Spendesk if

  • You need company cards.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want expense management.
Spendesk review

Questions people ask

Is Fathom Analytics or Spendesk better?
Neither clearly leads. Fathom Analytics starts at $14/month and Spendesk at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Spendesk?
Fathom Analytics starts at $14/month and Spendesk at $29/month.
Does Fathom Analytics or Spendesk run on more platforms?
Fathom Analytics runs on Web. Spendesk runs on Web, Mobile iOS, Mobile Android.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Spendesk is typically brought in for.
What can Fathom Analytics do that Spendesk cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Spendesk covers Company cards, Expense management, Invoice payments, Budget management. Both handle Web support.

Answered from the vendors’ own pages

Spendesk: What is included in Spendesk's platform?

Spendesk combines corporate cards, a mobile receipts app, approval workflows, automated reconciliation, accounts payable, procurement, and spend controls into one platform.

Source
Spendesk: How does Spendesk handle expense receipts?

Spendesk captures receipts via mobile photo upload with OCR technology, automatically matching receipts to transactions and generating automated expense reports with 98% of expense receipts collected on time.

Source
Spendesk: What integrations does Spendesk offer?

Spendesk integrates with accounting software including Sage, Xero, NetSuite, and SAP, plus HR systems and tools like Slack for comprehensive spend management.

Source
Spendesk: Is Spendesk profitable?

Yes. Spendesk became the first spend management platform to reach profitability in 2025, processing over £10 billion in spend across 35+ countries.

Source
Spendesk: What is Spendesk's valuation?

Spendesk is a unicorn company with a valuation of $1.5 billion, with 2025 revenue of $52 million ARR.

Source
Spendesk: How much time can Spendesk save on bookkeeping?

Organizations using Spendesk save an average of 4 days per month on bookkeeping, equivalent to over 380 hours per year returned to the business.

Source
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Related pages

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