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Software · head to head

Airbase vs Google Analytics

Airbase logo

Airbase

Software

The first all-in-one spend management platform

From
$29/month
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Airbase airbase was acquired by Paylocity; its pricing page now redirects to paylocity.com/pricing and the product is marketed as 'Airbase, a Paylocity Company' within Paylocity's HCM platform rather than as a standalone product.; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Airbase covers Corporate cards, Google Analytics covers Real-time analytics.

Where they differ

Only the attributes on which Airbase and Google Analytics actually diverge.

Attributes where Airbase and Google Analytics differ
AttributeAirbaseGoogle Analytics
Starting price$29/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded20171998

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airbase

  • Corporate cards
  • Bill payments
  • Expense management
  • Procurement
  • Approvals
  • NetSuite
  • Sage Intacct
  • QuickBooks

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

What people use each for

The jobs each tool is most often brought in to do.

Airbase

  • Spend managementnot Google Analytics
  • Expense reportingnot Google Analytics
  • Vendor paymentsnot Google Analytics

Google Analytics

  • Website and web application analyticsnot Airbase
  • Event tracking and user behaviour analysisnot Airbase
  • Traffic source and conversion trackingnot Airbase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airbase

  • Airbase was acquired by Paylocity; its pricing page now redirects to paylocity.com/pricing and the product is marketed as 'Airbase, a Paylocity Company' within Paylocity's HCM platform rather than as a standalone product.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Airbase

$29/month
  • StandardFree
    • Corporate cards
    • Expense reports
    • Bill pay
  • Premium$10/month
    • Advanced approvals
    • NetSuite sync
    • Procurement
  • Enterprise$undefined/month
    • Custom workflows
    • API access
    • Dedicated support

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Airbase if

  • You need corporate cards.
  • You work on Web, Ios, Android.
  • You also want bill payments.
Airbase review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Airbase or Google Analytics better?
Neither clearly leads. Airbase starts at $29/month and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airbase or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at $29/month for Airbase and Free for Google Analytics.
Does Airbase or Google Analytics run on more platforms?
Airbase runs on Web, Ios, Android. Google Analytics runs on Web.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Airbase starts at $29/month.
What is Airbase best used for?
Airbase is most often used for spend management, expense reporting, vendor payments. Of those, spend management and expense reporting are not what Google Analytics is typically brought in for.
What can Airbase do that Google Analytics cannot?
Airbase covers Corporate cards, Bill payments, Expense management, Procurement. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.
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Related pages

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