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Software · head to head

Airbase vs Ruler Analytics

Airbase logo

Airbase

Software

The first all-in-one spend management platform

From
$29/month
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Software

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Airbase airbase was acquired by Paylocity; its pricing page now redirects to paylocity.com/pricing and the product is marketed as 'Airbase, a Paylocity Company' within Paylocity's HCM platform rather than as a standalone product.; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Airbase covers Corporate cards, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Airbase and Ruler Analytics actually diverge.

Attributes where Airbase and Ruler Analytics differ
AttributeAirbaseRuler Analytics
Starting price$29/month£299/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, AndroidWeb
Founded20172012

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airbase

  • Corporate cards
  • Bill payments
  • Expense management
  • Procurement
  • Approvals
  • NetSuite
  • Sage Intacct
  • QuickBooks

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Airbase

  • Spend managementnot Ruler Analytics
  • Expense reportingnot Ruler Analytics
  • Vendor paymentsnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Airbase
  • ROI measurementnot Airbase
  • Lead trackingnot Airbase
  • Revenue attributionnot Airbase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airbase

  • Airbase was acquired by Paylocity; its pricing page now redirects to paylocity.com/pricing and the product is marketed as 'Airbase, a Paylocity Company' within Paylocity's HCM platform rather than as a standalone product.

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Airbase

$29/month
  • StandardFree
    • Corporate cards
    • Expense reports
    • Bill pay
  • Premium$10/month
    • Advanced approvals
    • NetSuite sync
    • Procurement
  • Enterprise$undefined/month
    • Custom workflows
    • API access
    • Dedicated support

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Airbase if

  • You need corporate cards.
  • You work on Web, Ios, Android.
  • You also want bill payments.
Airbase review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Airbase or Ruler Analytics better?
Neither clearly leads. Airbase starts at $29/month and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airbase or Ruler Analytics?
Airbase starts at $29/month and Ruler Analytics at £299/month.
Does Airbase or Ruler Analytics run on more platforms?
Airbase runs on Web, Ios, Android. Ruler Analytics runs on Web.
What is Airbase best used for?
Airbase is most often used for spend management, expense reporting, vendor payments. Of those, spend management and expense reporting are not what Ruler Analytics is typically brought in for.
What can Airbase do that Ruler Analytics cannot?
Airbase covers Corporate cards, Bill payments, Expense management, Procurement. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Web support.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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