Softwr

Accounting & Finance · head to head

Airbase vs Attribution

Airbase logo

Airbase

Accounting & Finance

The first all-in-one spend management platform

From
$29/month
Rated
-
Full reviewWebsite
A

Attribution

Marketing & Analytics

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Airbase covers Corporate cards, Attribution covers First-party data attribution.

Where they differ

Only the attributes on which Airbase and Attribution actually diverge.

Attributes where Airbase and Attribution differ
AttributeAirbaseAttribution
Starting price$29/month$2000/month
PlatformsWeb, Ios, AndroidWeb, Mobile, Api
CategoryAccounting & FinanceMarketing & Analytics
Founded20172020

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airbase

  • Corporate cards
  • Bill payments
  • Expense management
  • Procurement
  • Approvals
  • NetSuite
  • Sage Intacct
  • QuickBooks

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Airbase

  • Spend managementnot Attribution
  • Expense reportingnot Attribution
  • Vendor paymentsnot Attribution

Attribution

  • Marketing attributionnot Airbase
  • ROI trackingnot Airbase
  • Privacy-compliant trackingnot Airbase
  • First-party datanot Airbase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airbase

  • Airbase was acquired by Paylocity; its pricing page now redirects to paylocity.com/pricing and the product is marketed as 'Airbase, a Paylocity Company' within Paylocity's HCM platform rather than as a standalone product.

Attribution

Nothing recorded yet. See the Attribution review.

Pricing, plan by plan

Airbase

$29/month
  • StandardFree
    • Corporate cards
    • Expense reports
    • Bill pay
  • Premium$10/month
    • Advanced approvals
    • NetSuite sync
    • Procurement
  • Enterprise$undefined/month
    • Custom workflows
    • API access
    • Dedicated support

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Which should you pick?

Choose Airbase if

  • You need corporate cards.
  • You work on Web, Ios, Android.
  • You also want bill payments.
Airbase review

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Questions people ask

Is Airbase or Attribution better?
Neither clearly leads. Airbase starts at $29/month and Attribution at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airbase or Attribution?
Airbase starts at $29/month and Attribution at $2000/month.
Does Airbase or Attribution run on more platforms?
Airbase runs on Web, Ios, Android. Attribution runs on Web, Mobile, Api.
What is Airbase best used for?
Airbase is most often used for spend management, expense reporting, vendor payments. Of those, spend management and expense reporting are not what Attribution is typically brought in for.
What can Airbase do that Attribution cannot?
Airbase covers Corporate cards, Bill payments, Expense management, Procurement. Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights.
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