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Software · head to head

Brex vs Fathom Analytics

Brex logo

Brex

Software

The financial stack for growing businesses

From
$29/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brex the free Essentials tier is limited to two legal entities; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Brex covers Corporate cards, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Brex and Fathom Analytics actually diverge.

Attributes where Brex and Fathom Analytics differ
AttributeBrexFathom Analytics
Starting price$29/month$14/month
Pricing modelfreemiumsubscription
PlatformsWeb, Ios, AndroidWeb
Founded20172014

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brex

  • Corporate cards
  • Business accounts
  • Expense management
  • Bill pay
  • Travel
  • QuickBooks
  • NetSuite
  • Xero

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Brex

  • Corporate cards with spend controls for startupsnot Fathom Analytics
  • Expense management and reimbursementsnot Fathom Analytics
  • Travel booking inside the spend platformnot Fathom Analytics
  • Bill pay and accounting system syncnot Fathom Analytics
  • Multi-entity spend management on the paid tiersnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Brex
  • A lightweight Google Analytics replacementnot Brex
  • Tracking many sites from one accountnot Brex
  • Long-term historical reporting while subscribednot Brex

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brex

  • The free Essentials tier is limited to two legal entities
  • Premium is $12 per user per month, so cost scales with headcount using the card
  • Enterprise and Smart Card pricing is not published
  • Eligibility criteria are not stated anywhere on the pricing page, which matters for a product that extends credit

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Brex

$29/month
  • EssentialsFree
    • Corporate cards
    • Expense management
    • Bill pay
  • Premium$12/month
    • Advanced controls
    • Custom approvals
    • Travel booking

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Brex if

  • You need corporate cards.
  • You work on Web, Ios, Android.
  • You also want business accounts.
Brex review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Brex or Fathom Analytics better?
Neither clearly leads. Brex starts at $29/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brex or Fathom Analytics?
Brex starts at $29/month and Fathom Analytics at $14/month.
Does Brex or Fathom Analytics run on more platforms?
Brex runs on Web, Ios, Android. Fathom Analytics runs on Web.
What is Brex best used for?
Brex is most often used for corporate cards with spend controls for startups, expense management and reimbursements, travel booking inside the spend platform, bill pay and accounting system sync. Of those, corporate cards with spend controls for startups and expense management and reimbursements are not what Fathom Analytics is typically brought in for.
What can Brex do that Fathom Analytics cannot?
Brex covers Corporate cards, Business accounts, Expense management, Bill pay. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Web support.
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