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Software · head to head

Fathom Analytics vs Wise Business

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Wise Business logo

Wise Business

Software

The smart way to send and receive business payments

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Wise Business opening a Wise Business account in the UK carries a one off setup fee of 50 GBP
  • They diverge on capability: Fathom Analytics covers Page view tracking, Wise Business covers Multi-currency accounts.

Where they differ

Only the attributes on which Fathom Analytics and Wise Business actually diverge.

Attributes where Fathom Analytics and Wise Business differ
AttributeFathom AnalyticsWise Business
Starting price$14/month$29/month
Pricing modelsubscriptionusage-based
PlatformsWebWeb, Ios, Android, Api
Founded20142011

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Only in Wise Business

  • Multi-currency accounts
  • International transfers
  • Batch payments
  • API access
  • Team management
  • Xero
  • QuickBooks
  • Various

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Wise Business
  • A lightweight Google Analytics replacementnot Wise Business
  • Tracking many sites from one accountnot Wise Business
  • Long-term historical reporting while subscribednot Wise Business

Wise Business

  • Holding and converting multiple currencies as a businessnot Fathom Analytics
  • Paying international suppliers and contractors at the mid market ratenot Fathom Analytics
  • Receiving payments into local currency account details in several countriesnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Wise Business

  • Opening a Wise Business account in the UK carries a one off setup fee of 50 GBP
  • Volume discounts on transfers start only above 20,000 GBP equivalent sent per month

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Wise Business

$29/month
  • StandardFree
    • Multi-currency account
    • Real exchange rate
    • Batch payments

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Wise Business if

  • You need multi-currency accounts.
  • You work on Web, Ios, Android, Api.
  • You also want international transfers.
Wise Business review

Questions people ask

Is Fathom Analytics or Wise Business better?
Neither clearly leads. Fathom Analytics starts at $14/month and Wise Business at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Wise Business?
Fathom Analytics starts at $14/month and Wise Business at $29/month.
Does Fathom Analytics or Wise Business run on more platforms?
Fathom Analytics runs on Web. Wise Business runs on Web, Ios, Android, Api.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Wise Business is typically brought in for.
What can Fathom Analytics do that Wise Business cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Wise Business covers Multi-currency accounts, International transfers, Batch payments, API access. Both handle Web support.
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Related pages

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