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Adyen vs Fathom Analytics

Adyen logo

Adyen

Software

The payments platform built for growth

From
$29/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adyen there is a minimum monthly invoice, set by industry and business model and only disclosed through the sales team, so small volumes are not economic; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Adyen covers Payment processing, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Adyen and Fathom Analytics actually diverge.

Attributes where Adyen and Fathom Analytics differ
AttributeAdyenFathom Analytics
Starting price$29/month$14/month
Pricing modelusage-basedsubscription
PlatformsWeb, Api, PosWeb
Founded20062014

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adyen

  • Payment processing
  • Risk management
  • Unified commerce
  • Issuing
  • Platform payments
  • SAP
  • Salesforce
  • Oracle

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Adyen

  • Card acquiring with interchange plus pricing for larger merchantsnot Fathom Analytics
  • Accepting local payment methods across multiple countriesnot Fathom Analytics
  • Settling in several currencies through linked bank accountsnot Fathom Analytics
  • Unified online and in-person paymentsnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Adyen
  • A lightweight Google Analytics replacementnot Adyen
  • Tracking many sites from one accountnot Adyen
  • Long-term historical reporting while subscribednot Adyen

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adyen

  • There is a minimum monthly invoice, set by industry and business model and only disclosed through the sales team, so small volumes are not economic
  • Published fees are indicative rather than a rate card, with real pricing negotiated
  • Interchange++ means the card cost varies per transaction rather than being a single predictable percentage
  • Alternative payment methods carry their own rates on top, such as 3.3 percent plus $0.10 for American Express in North America

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Adyen

$29/month
  • CustomFree
    • Payment processing
    • Risk management
    • Unified commerce

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Adyen if

  • You need payment processing.
  • You work on Web, Api, Pos.
  • You also want risk management.
Adyen review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Adyen or Fathom Analytics better?
Neither clearly leads. Adyen starts at $29/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adyen or Fathom Analytics?
Adyen starts at $29/month and Fathom Analytics at $14/month.
Does Adyen or Fathom Analytics run on more platforms?
Adyen runs on Web, Api, Pos. Fathom Analytics runs on Web.
What is Adyen best used for?
Adyen is most often used for card acquiring with interchange plus pricing for larger merchants, accepting local payment methods across multiple countries, settling in several currencies through linked bank accounts, unified online and in-person payments. Of those, card acquiring with interchange plus pricing for larger merchants and accepting local payment methods across multiple countries are not what Fathom Analytics is typically brought in for.
What can Adyen do that Fathom Analytics cannot?
Adyen covers Payment processing, Risk management, Unified commerce, Issuing. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Web support.
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