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Marketing & Analytics · head to head

Adverity vs Airbase

Adverity logo

Adverity

Marketing & Analytics

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Airbase logo

Airbase

Accounting & Finance

The first all-in-one spend management platform

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Airbase airbase was acquired by Paylocity; its pricing page now redirects to paylocity.com/pricing and the product is marketed as 'Airbase, a Paylocity Company' within Paylocity's HCM platform rather than as a standalone product.
  • They diverge on capability: Adverity covers Data aggregation, Airbase covers Corporate cards.

Where they differ

Only the attributes on which Adverity and Airbase actually diverge.

Attributes where Adverity and Airbase differ
AttributeAdverityAirbase
Starting price$999/month$29/month
PlatformsWeb, Api, MobileWeb, Ios, Android
CategoryMarketing & AnalyticsAccounting & Finance
Founded20142017

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Airbase

  • Corporate cards
  • Bill payments
  • Expense management
  • Procurement
  • Approvals
  • NetSuite
  • Sage Intacct
  • QuickBooks

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Airbase
  • Transforming and harmonising campaign data across sourcesnot Airbase
  • Monitoring data quality before it reaches reportingnot Airbase
  • Feeding a BI tool or warehouse with marketing datanot Airbase

Airbase

  • Spend managementnot Adverity
  • Expense reportingnot Adverity
  • Vendor paymentsnot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Airbase

  • Airbase was acquired by Paylocity; its pricing page now redirects to paylocity.com/pricing and the product is marketed as 'Airbase, a Paylocity Company' within Paylocity's HCM platform rather than as a standalone product.

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Airbase

$29/month
  • StandardFree
    • Corporate cards
    • Expense reports
    • Bill pay
  • Premium$10/month
    • Advanced approvals
    • NetSuite sync
    • Procurement
  • Enterprise$undefined/month
    • Custom workflows
    • API access
    • Dedicated support

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Airbase if

  • You need corporate cards.
  • You work on Web, Ios, Android.
  • You also want bill payments.
Airbase review

Questions people ask

Is Adverity or Airbase better?
Neither clearly leads. Adverity starts at $999/month and Airbase at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Airbase?
Adverity starts at $999/month and Airbase at $29/month.
Does Adverity or Airbase run on more platforms?
Adverity runs on Web, Api, Mobile. Airbase runs on Web, Ios, Android.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Airbase is typically brought in for.
What can Adverity do that Airbase cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Airbase covers Corporate cards, Bill payments, Expense management, Procurement.
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