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Software · head to head

ADP vs Fathom Analytics

ADP logo

ADP

Software

Always Designing for People

From
$29/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ADP no pricing is published; every quote is custom and driven by employee count and which services are taken; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: ADP covers Payroll, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which ADP and Fathom Analytics actually diverge.

Attributes where ADP and Fathom Analytics differ
AttributeADPFathom Analytics
Starting price$29/month$14/month
PlatformsWeb, Ios, AndroidWeb
Founded19492014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ADP

  • Payroll
  • Tax services
  • HR management
  • Time & attendance
  • Benefits administration
  • QuickBooks
  • Sage
  • Oracle

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ADP

  • Payroll processing and tax filingnot Fathom Analytics
  • HR administration and employee recordsnot Fathom Analytics
  • Time and attendance trackingnot Fathom Analytics
  • Benefits administrationnot Fathom Analytics
  • Talent management on the mid-market and enterprise productsnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot ADP
  • A lightweight Google Analytics replacementnot ADP
  • Tracking many sites from one accountnot ADP
  • Long-term historical reporting while subscribednot ADP

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ADP

  • No pricing is published; every quote is custom and driven by employee count and which services are taken
  • Split into three separate products by company size, RUN for 1 to 49 employees, Workforce Now for 50 and above, and Lyric HCM for enterprise, so growing across a threshold means changing product rather than plan

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

ADP

$29/month
  • Essential$79/month
    • Payroll
    • Tax filing
    • Direct deposit
  • Enhanced$139/month
    • HR tools
    • Background checks
    • Job posting

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose ADP if

  • You need payroll.
  • You work on Web, Ios, Android.
  • You also want tax services.
ADP review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is ADP or Fathom Analytics better?
Neither clearly leads. ADP starts at $29/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ADP or Fathom Analytics?
ADP starts at $29/month and Fathom Analytics at $14/month.
Does ADP or Fathom Analytics run on more platforms?
ADP runs on Web, Ios, Android. Fathom Analytics runs on Web.
What is ADP best used for?
ADP is most often used for payroll processing and tax filing, hr administration and employee records, time and attendance tracking, benefits administration. Of those, payroll processing and tax filing and hr administration and employee records are not what Fathom Analytics is typically brought in for.
What can ADP do that Fathom Analytics cannot?
ADP covers Payroll, Tax services, HR management, Time & attendance. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Web support.
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