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CRM & Sales · head to head

Agile CRM vs Affinity

Agile CRM logo

Agile CRM

CRM & Sales

All-in-one CRM, Marketing, and Service Software

From
Free
Rated
-
Full reviewWebsite
Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Only Agile CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Agile CRM the Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.; Affinity built specifically for private capital firms, so it is not a general purpose CRM
  • They diverge on capability: Agile CRM covers Lead scoring, Affinity covers Deal tracking.

Where they differ

Only the attributes on which Agile CRM and Affinity actually diverge.

Attributes where Agile CRM and Affinity differ
AttributeAgile CRMAffinity
Starting priceFree$49/month
Free tierYesNo
Founded20092013

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agile CRM

  • Lead scoring
  • Email automation
  • Marketing automation
  • Service desk
  • Web forms
  • Analytics
  • Zapier
  • Slack

Only in Affinity

  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • Crunchbase

Both cover

  • Contact management
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Agile CRM

  • Sales managementnot Affinity
  • Marketing automationnot Affinity
  • Customer servicenot Affinity

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Agile CRM
  • Automatic capture of email and meeting activity into relationship recordsnot Agile CRM
  • Finding warm introductions through existing relationship networksnot Agile CRM
  • Investor relations and fundraising trackingnot Agile CRM
  • Portfolio company support and reportingnot Agile CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agile CRM

  • The Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Pricing, plan by plan

Agile CRM

Free
  • FreeFree
    • Contact management
    • Task management
  • Starter$9/month
    • Everything in Free
    • Email automation
    • Landing pages
  • Business$39/month
    • Everything in Starter
    • Advanced analytics
    • API access

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Which should you pick?

Choose Agile CRM if

  • You need lead scoring.
  • You want to start without paying.
  • You also want email automation.
Agile CRM review

Choose Affinity if

  • You need deal tracking.
  • You also want intelligence engine.
Affinity review

Questions people ask

Is Agile CRM or Affinity better?
Neither clearly leads. Agile CRM starts at Free and Affinity at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agile CRM or Affinity?
Agile CRM has a free tier; the other does not. Paid plans start at Free for Agile CRM and $49/month for Affinity.
Does Agile CRM or Affinity run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Agile CRM for free?
Yes. Agile CRM has a free tier, so you can try it without paying. Affinity starts at $49/month.
What is Agile CRM best used for?
Agile CRM is most often used for sales management, marketing automation, customer service. Of those, sales management and marketing automation are not what Affinity is typically brought in for.
What can Agile CRM do that Affinity cannot?
Agile CRM covers Lead scoring, Email automation, Marketing automation, Service desk. Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. Both handle Contact management, GDPR, Cloud deployment, Web support.
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