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Software · head to head

AgencyZoom vs Openly

AgencyZoom logo

AgencyZoom

Software

Unified agency management and brokerage platform

From
$249/month
Rated
-
Full reviewWebsite
O

Openly

Software

Customizable homeowners insurance sold only through independent agents

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AgencyZoom starts at $149 a month for independent agencies, rising to $349 for the Pro tier; Openly available in only 24 states as of August 2026, with Nevada still listed as coming soon

Where they differ

Only the attributes on which AgencyZoom and Openly actually diverge.

Attributes where AgencyZoom and Openly differ
AttributeAgencyZoomOpenly
Starting price$249/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb
Founded2009Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AgencyZoom

  • Policy management
  • Integrated accounting
  • Client management
  • Reporting
  • Document management
  • Carrier downloads
  • Client portal
  • Mobile app

Only in Openly

Nothing recorded that AgencyZoom does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AgencyZoom

  • Lead management and prospecting for insurance agenciesnot Openly
  • Automated follow-up and winback campaignsnot Openly
  • Producer goal tracking and commission calculationnot Openly
  • Collecting Google reviews from policyholdersnot Openly
  • Multi-location management for captive agency groupsnot Openly

Openly

No use cases recorded yet. See the Openly review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AgencyZoom

  • Starts at $149 a month for independent agencies, rising to $349 for the Pro tier
  • All plans include up to 7 user seats and extra seats require contacting sales
  • Zapier, Google Reviews and two-way email and texting need the Growth tier at $199 a month
  • AgencyHR, the service centre and events automation are Pro only
  • Integrating with an agency management system may cost extra depending on the system

Openly

  • Available in only 24 states as of August 2026, with Nevada still listed as coming soon
  • Policies are not sold directly to consumers; coverage must be obtained through an independent agent, as of August 2026

Pricing, plan by plan

AgencyZoom

$249/month
  • Professional$249/month
    • Policy management
    • Accounting
    • Client management

Openly

On request

No published plan breakdown. See the Openly review.

Which should you pick?

Choose AgencyZoom if

  • You need policy management.
  • You work on Web, Ios, Android.
  • You also want integrated accounting.
AgencyZoom review

Choose Openly if

Nothing in the data separates Openly from AgencyZoom on the points above - pick on price and on how each one feels to use.

Openly review

Questions people ask

Is AgencyZoom or Openly better?
Neither clearly leads. AgencyZoom starts at $249/month and Openly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AgencyZoom or Openly?
AgencyZoom starts at $249/month and Openly at On request.
Does AgencyZoom or Openly run on more platforms?
AgencyZoom runs on Web, Ios, Android. Openly runs on Web.
What is AgencyZoom best used for?
AgencyZoom is most often used for lead management and prospecting for insurance agencies, automated follow-up and winback campaigns, producer goal tracking and commission calculation, collecting google reviews from policyholders. Of those, lead management and prospecting for insurance agencies and automated follow-up and winback campaigns are not what Openly is typically brought in for.
What can AgencyZoom do that Openly cannot?
AgencyZoom covers Policy management, Integrated accounting, Client management, Reporting.
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Related pages

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