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CRM & Sales · head to head

Affinity vs Google Workspace

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Google Workspace logo

Google Workspace

All industries

Everything you need to get work done, all in one place

From
€3.4/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Google Workspace starter tier storage limited to 30 GB per user, requiring upgrade to Standard or higher for adequate document storage
  • They diverge on capability: Affinity covers Contact management, Google Workspace covers Gmail business email.

Where they differ

Only the attributes on which Affinity and Google Workspace actually diverge.

Attributes where Affinity and Google Workspace differ
AttributeAffinityGoogle Workspace
Starting price$49/month€3.4/month
CategoryCRM & SalesAll industries
Founded20132006

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Google Workspace

  • Gmail business email
  • Google Drive storage
  • Google Docs, Sheets, Slides
  • Google Calendar
  • Google Meet video conferencing
  • Google Chat
  • Google Forms
  • Google Sites

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Google Workspace
  • Automatic capture of email and meeting activity into relationship recordsnot Google Workspace
  • Finding warm introductions through existing relationship networksnot Google Workspace
  • Investor relations and fundraising trackingnot Google Workspace
  • Portfolio company support and reportingnot Google Workspace

Google Workspace

  • Business email and calendar managementnot Affinity
  • Collaborative document editingnot Affinity
  • Video conferencing and meetingsnot Affinity
  • Secure document storage and sharingnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Google Workspace

  • Starter tier storage limited to 30 GB per user, requiring upgrade to Standard or higher for adequate document storage
  • Starter and Standard tiers both capped at maximum 300 users per organisation
  • Video meetings limited to 100 participants on Starter tier, 150 on Standard tier
  • Recording capabilities only available on Standard tier and above
  • eDiscovery, Vault, and advanced security features only available on Plus and Enterprise tiers

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Google Workspace

€3.4/month

No published plan breakdown. See the Google Workspace review.

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Google Workspace if

  • You need gmail business email.
  • You also want google drive storage.

Questions people ask

Is Affinity or Google Workspace better?
Neither clearly leads. Affinity starts at $49/month and Google Workspace at €3.4/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Google Workspace?
Affinity starts at $49/month and Google Workspace at €3.4/month.
Does Affinity or Google Workspace run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Google Workspace is typically brought in for.
What can Affinity do that Google Workspace cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Google Workspace covers Gmail business email, Google Drive storage, Google Docs, Sheets, Slides, Google Calendar.

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