Software · head to head
Affinity vs Focus@Will

Affinity
Software
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -

Focus@Will
Software
Music and sounds designed to enhance focus and productivity
- From
- Free
- Rated
- -
The short version
- Only Focus@Will has a free tier, so it costs nothing to try first.
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Focus@Will the App Store listing (seller Dulcetta Inc) states the free trial is limited to 7 days, after which a paid subscription is required to continue using the music and features
- They diverge on capability: Affinity covers Contact management, Focus@Will covers Curated focus music.
Where they differ
Only the attributes on which Affinity and Focus@Will actually diverge.
| Attribute | Affinity | Focus@Will |
|---|---|---|
| Starting price | $49/month | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Platforms | Web | Web, IOS, Android, MacOS, Windows |
| Founded | 2013 | 2011 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
Only in Focus@Will
- Curated focus music
- Multiple music channels
- Built-in focus timer
- Focus statistics
- Different music genres
- Offline access
- Cross-platform sync
- Volume control
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Focus@Will
- Automatic capture of email and meeting activity into relationship recordsnot Focus@Will
- Finding warm introductions through existing relationship networksnot Focus@Will
- Investor relations and fundraising trackingnot Focus@Will
- Portfolio company support and reportingnot Focus@Will
Focus@Will
- Productivitynot Affinity
- Collaborationnot Affinity
- Task managementnot Affinity
- Organizationnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Focus@Will
- The App Store listing (seller Dulcetta Inc) states the free trial is limited to 7 days, after which a paid subscription is required to continue using the music and features
- The same listing states a 30 day money-back guarantee applies to the subscription, implying no refund is available after that window
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Focus@Will
Free- FreeFree
- Limited access to music
- Basic 25-min timer
- Ads
- Basic$4.95/month
- Unlimited music access
- Custom timers
- No ads
- Pro$9.95/month
- Everything in Basic
- Advanced analytics
- Priority support
Which should you pick?
Choose Focus@Will if
- You need curated focus music.
- You want to start without paying.
- You work on Web, IOS, Android, MacOS, Windows.
- You also want multiple music channels.
Questions people ask
- Is Affinity or Focus@Will better?
- Neither clearly leads. Affinity starts at $49/month and Focus@Will at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Focus@Will?
- Focus@Will has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Focus@Will.
- Does Affinity or Focus@Will run on more platforms?
- Affinity runs on Web. Focus@Will runs on Web, IOS, Android, MacOS, Windows.
- Can I use Focus@Will for free?
- Yes. Focus@Will has a free tier, so you can try it without paying. Affinity starts at $49/month.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Focus@Will is typically brought in for.
- What can Affinity do that Focus@Will cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Focus@Will covers Curated focus music, Multiple music channels, Built-in focus timer, Focus statistics.
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