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Software · head to head

Apollo.io vs Google Workspace

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Google Workspace logo

Google Workspace

Software

Everything you need to get work done, all in one place

From
€3.4/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Google Workspace starter tier storage limited to 30 GB per user, requiring upgrade to Standard or higher for adequate document storage
  • They diverge on capability: Apollo.io covers Contact database, Google Workspace covers Gmail business email.

Where they differ

Only the attributes on which Apollo.io and Google Workspace actually diverge.

Attributes where Apollo.io and Google Workspace differ
AttributeApollo.ioGoogle Workspace
Starting priceFree€3.4/month
Free tierYesNo
Founded20202006

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • HubSpot
  • Outlook

Only in Google Workspace

  • Gmail business email
  • Google Drive storage
  • Google Docs, Sheets, Slides
  • Google Calendar
  • Google Meet video conferencing
  • Google Chat
  • Google Forms
  • Google Sites

Both cover

  • Salesforce
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Google Workspace
  • Prospect researchnot Google Workspace
  • Sales automationnot Google Workspace

Google Workspace

  • Business email and calendar managementnot Apollo.io
  • Collaborative document editingnot Apollo.io
  • Video conferencing and meetingsnot Apollo.io
  • Secure document storage and sharingnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Google Workspace

  • Starter tier storage limited to 30 GB per user, requiring upgrade to Standard or higher for adequate document storage
  • Starter and Standard tiers both capped at maximum 300 users per organisation
  • Video meetings limited to 100 participants on Starter tier, 150 on Standard tier
  • Recording capabilities only available on Standard tier and above
  • eDiscovery, Vault, and advanced security features only available on Plus and Enterprise tiers

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Google Workspace

€3.4/month

No published plan breakdown. See the Google Workspace review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Google Workspace if

  • You need gmail business email.
  • You also want google drive storage.
Google Workspace review

Questions people ask

Is Apollo.io or Google Workspace better?
Neither clearly leads. Apollo.io starts at Free and Google Workspace at €3.4/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Google Workspace?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and €3.4/month for Google Workspace.
Does Apollo.io or Google Workspace run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Google Workspace starts at €3.4/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Google Workspace is typically brought in for.
What can Apollo.io do that Google Workspace cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Google Workspace covers Gmail business email, Google Drive storage, Google Docs, Sheets, Slides, Google Calendar. Both handle Salesforce, Slack.
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Related pages

More on Apollo.io

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