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Mobile Development · head to head

Adjust vs Codemagic

Adjust logo

Adjust

Mobile Development

Mobile measurement and fraud prevention, owned by the ad network AppLovin since 2021

From
On request
Rated
-
Full reviewWebsite
Codemagic logo

Codemagic

Mobile Development

CI/CD built for Flutter and mobile apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Codemagic has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adjust the vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.; Codemagic minute-based pricing opacity: exact costs for concurrent builds become difficult to predict at scale without calculator
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Adjust and Codemagic actually diverge.

Attributes where Adjust and Codemagic differ
AttributeAdjustCodemagic
Starting priceOn requestFree
Pricing modelPer attributed installusage-based|subscription
Free tierNoYes
PlatformsiOS, Android, WebWeb

Identical on both: user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adjust

  • Install and event attribution
  • Fraud prevention
  • Audience builder
  • Automate
  • Datascape reporting
  • Data residency options

Only in Codemagic

Nothing recorded that Adjust does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Adjust

  • An advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwardsnot Codemagic
  • European organisations that need attribution data held in the European Unionnot Codemagic
  • Mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordablenot Codemagic
  • Games publishers running spend across many networks who need one reconciled performance viewnot Codemagic

Codemagic

  • Mobile CI/CD pipelines for iOS and Androidnot Adjust
  • React Native CodePush over-the-air update distributionnot Adjust
  • Enterprise multi-team CI/CD at scalenot Adjust

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adjust

  • The vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.
  • Pricing is per attributed install on an annual commitment, meaning a successful campaign raises the measurement bill proportionally and overage above the commitment is charged at a worse rate.
  • App Tracking Transparency removed deterministic iOS attribution for users who decline tracking, so a significant portion of iOS reporting is modelled and the interface does not always separate modelled from observed.
  • Fraud prevention, audiences and the analytics layer are priced as separate modules, so a comparison against a competitor quote is only valid if module scope is matched line by line.
  • Attribution history stays with the vendor, so switching partners breaks year on year comparisons and the cost of leaving rises with every year of data accumulated.

Codemagic

  • Minute-based pricing opacity: exact costs for concurrent builds become difficult to predict at scale without calculator
  • Free tier severely limited to 500 minutes/month with single parallel build vs. competitors offering more generous free allocations
  • M1/M2/M4 pricing variance creates complexity; customers must right-size machine type upfront without clear performance guidance
  • Additional concurrency is expensive at $49/month per concurrent build, potentially costing $588/year per extra slot

Pricing, plan by plan

Adjust

On request
  • Adjust$undefined/year
    • Annual commitment priced on attributed install volume, with fraud prevention and audiences as add on modules
    • Terms are negotiated and not published; mid market discounting is generally more available than at the largest competitor

Codemagic

Free
  • Pay as You Go$undefined/mo
  • M2 Fixed Plan$3990/year
  • M4 Fixed Plan$5400/year
  • M4 Max Fixed Plan$9000/year

Which should you pick?

Choose Adjust if

  • You need install and event attribution.
  • You work on iOS, Android, Web.
  • You also want fraud prevention.
Adjust review

Choose Codemagic if

  • You want to start without paying.
Codemagic review

Questions people ask

Is Adjust or Codemagic better?
Neither clearly leads. Adjust starts at On request and Codemagic at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adjust or Codemagic?
Codemagic has a free tier; the other does not. Paid plans start at On request for Adjust and Free for Codemagic.
Does Adjust or Codemagic run on more platforms?
Adjust runs on iOS, Android, Web. Codemagic runs on Web.
Can I use Codemagic for free?
Yes. Codemagic has a free tier, so you can try it without paying. Adjust starts at On request.
What is Adjust best used for?
Adjust is most often used for an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards, european organisations that need attribution data held in the european union, mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordable, games publishers running spend across many networks who need one reconciled performance view. Of those, an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards and european organisations that need attribution data held in the european union are not what Codemagic is typically brought in for.
What can Adjust do that Codemagic cannot?
Adjust covers Install and event attribution, Fraud prevention, Audience builder, Automate.

Answered from the vendors’ own pages

Adjust: Does AppLovin ownership compromise measurement?

There is no public evidence of manipulation, but the structural conflict exists. Some advertisers exclude Adjust for that reason alone and it is a legitimate position.

Codemagic: How much does it cost to add more parallel builds?

Each additional concurrent build costs $49/month ($588/year). Fixed-plan customers can purchase additional concurrency at $1,500–$3,000/year depending on tier.

Source
Adjust: How does it compare with AppsFlyer on price?

Generally more flexible for mid sized advertisers. Compare module scope, not headline rates, because attribution alone is rarely what you need.

Codemagic: Does Codemagic offer a free tier?

Yes. The free tier includes 500 free M2 build minutes monthly with 1 parallel build maximum, then paid usage kicks in.

Source
Adjust: Can data be kept in the EU?

Yes, European hosting is offered, which is a common reason for choosing it over United States based competitors.

Codemagic: What is the difference between monthly billing and annual fixed plans?

Pay-as-you-go charges per minute of build time. Fixed annual plans provide unlimited minutes on a specific machine type (M2, M4, or M4 Max) for one upfront yearly payment plus the option to purchase additional concurrency.

Source
Codemagic: Is there a limit to monthly users on React Native CodePush?

Yes. On the fixed-price CodePush plan, users are billed per 100,000 Monthly Active Users (MAU). Overage pricing is $1 per 2,500 installs on pay-as-you-go or a higher per-instance fee on fixed plans.

Source
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