Mobile Development · head to head
Adjust vs Superwall
Adjust
Mobile Development
Mobile measurement and fraud prevention, owned by the ad network AppLovin since 2021
- From
- On request
- Rated
- -
Superwall
Mobile Development
Remotely configured mobile paywalls that can be tested and changed without shipping an app update
- From
- Free
- Rated
- -
The short version
- Only Superwall has a free tier, so it costs nothing to try first.
- Each has a real cost: Adjust the vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.; Superwall it does not manage entitlements or validate receipts, so most teams still pay a subscription infrastructure vendor as well and carry the cost and complexity of two systems.
- They diverge on capability: Adjust covers Install and event attribution, Superwall covers Server driven paywalls.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Adjust and Superwall actually diverge.
Identical on both: user rating (Not yet rated), category (Mobile Development).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Adjust
- Install and event attribution
- Fraud prevention
- Audience builder
- Automate
- Datascape reporting
- Data residency options
Only in Superwall
- Server driven paywalls
- Paywall experiments
- Audience rules
- No release cycle dependency
- Revenue analytics
- Paywall editor
What people use each for
The jobs each tool is most often brought in to do.
Adjust
- An advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwardsnot Superwall
- European organisations that need attribution data held in the European Unionnot Superwall
- Mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordablenot Superwall
- Games publishers running spend across many networks who need one reconciled performance viewnot Superwall
Superwall
- A subscription app whose paywall conversion rate is the main lever on revenuenot Adjust
- Teams blocked by App Store review times from testing pricing and copy at a useful cadencenot Adjust
- Showing different paywalls by acquisition channel, region or user behaviournot Adjust
- Letting design and growth staff change paywalls without consuming engineering sprintsnot Adjust
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Adjust
- The vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.
- Pricing is per attributed install on an annual commitment, meaning a successful campaign raises the measurement bill proportionally and overage above the commitment is charged at a worse rate.
- App Tracking Transparency removed deterministic iOS attribution for users who decline tracking, so a significant portion of iOS reporting is modelled and the interface does not always separate modelled from observed.
- Fraud prevention, audiences and the analytics layer are priced as separate modules, so a comparison against a competitor quote is only valid if module scope is matched line by line.
- Attribution history stays with the vendor, so switching partners breaks year on year comparisons and the cost of leaving rises with every year of data accumulated.
Superwall
- It does not manage entitlements or validate receipts, so most teams still pay a subscription infrastructure vendor as well and carry the cost and complexity of two systems.
- Pricing scales with tracked subscription revenue, which means the tool becomes more expensive precisely as it succeeds, and that cost sits on top of the store's own commission.
- A server driven paywall adds a network dependency to the moment of purchase; the fallback paywall bundled in the app must be maintained or a connectivity failure costs a sale.
- Statistically valid paywall experiments need substantial traffic, so small apps will run tests that never reach significance and will be tempted to act on noise.
- The visual editor covers common paywall patterns, and anything unusual in layout or animation still requires native work, which reduces the promised independence from engineering.
Pricing, plan by plan
Adjust
On request- Adjust$undefined/year
- Annual commitment priced on attributed install volume, with fraud prevention and audiences as add on modules
- Terms are negotiated and not published; mid market discounting is generally more available than at the largest competitor
Superwall
Free- Free tier$undefined/month
- Full paywall and experiment functionality below a monthly tracked revenue threshold
- Intended to carry an app until subscription revenue is material
- Paid tiers$undefined/month
- Priced against monthly tracked subscription revenue, so cost rises as the app earns more
- Charged in addition to any subscription infrastructure vendor you also run
Which should you pick?
Choose Adjust if
- You need install and event attribution.
- You work on iOS, Android, Web.
- You also want fraud prevention.
Choose Superwall if
- You need server driven paywalls.
- You want to start without paying.
- You work on iOS, Android.
- You also want paywall experiments.
Questions people ask
- Is Adjust or Superwall better?
- Neither clearly leads. Adjust starts at On request and Superwall at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Adjust or Superwall?
- Superwall has a free tier; the other does not. Paid plans start at On request for Adjust and Free for Superwall.
- Does Adjust or Superwall run on more platforms?
- Adjust runs on iOS, Android, Web. Superwall runs on iOS, Android.
- Can I use Superwall for free?
- Yes. Superwall has a free tier, so you can try it without paying. Adjust starts at On request.
- What is Adjust best used for?
- Adjust is most often used for an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards, european organisations that need attribution data held in the european union, mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordable, games publishers running spend across many networks who need one reconciled performance view. Of those, an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards and european organisations that need attribution data held in the european union are not what Superwall is typically brought in for.
- What can Adjust do that Superwall cannot?
- Adjust covers Install and event attribution, Fraud prevention, Audience builder, Automate. Superwall covers Server driven paywalls, Paywall experiments, Audience rules, No release cycle dependency.
Answered from the vendors’ own pages
Adjust: Does AppLovin ownership compromise measurement?
There is no public evidence of manipulation, but the structural conflict exists. Some advertisers exclude Adjust for that reason alone and it is a legitimate position.
Superwall: Do we still need RevenueCat or StoreKit?
Yes in nearly all cases. Superwall presents and tests the paywall; something else must own entitlements and receipts.
Adjust: How does it compare with AppsFlyer on price?
Generally more flexible for mid sized advertisers. Compare module scope, not headline rates, because attribution alone is rarely what you need.
Superwall: Does Apple allow remotely configured paywalls?
Yes. Configuring presentation remotely is normal; the purchase itself still goes through the store billing APIs.
Adjust: Can data be kept in the EU?
Yes, European hosting is offered, which is a common reason for choosing it over United States based competitors.
Superwall: How much traffic is needed for useful tests?
Enough paywall impressions per variant to detect a few percentage points of conversion difference. Below a few thousand a week, results will mislead.
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