Softwr

Mobile Development · head to head

AppsFlyer vs Codemagic

AppsFlyer logo

AppsFlyer

Mobile Development

Mobile attribution and marketing analytics measuring which campaigns produced which installs

From
On request
Rated
-
Full reviewWebsite
Codemagic logo

Codemagic

Mobile Development

CI/CD built for Flutter and mobile apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Codemagic has a free tier, so it costs nothing to try first.
  • Each has a real cost: AppsFlyer pricing is per attributed conversion on an annual commitment, so a successful quarter raises the measurement bill in step with media spend and overage rates above the commitment are usually punitive.; Codemagic minute-based pricing opacity: exact costs for concurrent builds become difficult to predict at scale without calculator
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which AppsFlyer and Codemagic actually diverge.

Attributes where AppsFlyer and Codemagic differ
AttributeAppsFlyerCodemagic
Starting priceOn requestFree
Pricing modelPer attributed conversionusage-based|subscription
Free tierNoYes
PlatformsiOS, Android, WebWeb

Identical on both: user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AppsFlyer

  • Multi touch install attribution
  • SKAdNetwork and iOS aggregation
  • Deep linking
  • Fraud protection
  • Raw data export
  • Incrementality testing

Only in Codemagic

Nothing recorded that AppsFlyer does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AppsFlyer

  • An app spending meaningfully on paid acquisition across several networks that need reconciling against one source of truthnot Codemagic
  • Publishers who suspect they are paying for fraudulent installs and want them rejected before billingnot Codemagic
  • Teams that must move event level marketing data into a warehouse for their own modellingnot Codemagic
  • Apps running deferred deep links from web, email and social into specific in app contentnot Codemagic

Codemagic

  • Mobile CI/CD pipelines for iOS and Androidnot AppsFlyer
  • React Native CodePush over-the-air update distributionnot AppsFlyer
  • Enterprise multi-team CI/CD at scalenot AppsFlyer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AppsFlyer

  • Pricing is per attributed conversion on an annual commitment, so a successful quarter raises the measurement bill in step with media spend and overage rates above the commitment are usually punitive.
  • iOS attribution lost genuine capability when App Tracking Transparency arrived, and a good deal of what the interface now shows is modelled rather than observed, which the reports do not always make obvious.
  • The headline price covers attribution only; deep linking, fraud protection, audiences and raw data export are separate modules, so the quoted figure and the invoice differ substantially.
  • Self attributing networks such as Meta and Google report their own numbers, and reconciling those against AppsFlyer is ongoing work that no vendor eliminates.
  • Historic attribution data does not transfer between measurement partners, so switching vendors resets year on year comparisons and effectively locks in the incumbent after a couple of years.

Codemagic

  • Minute-based pricing opacity: exact costs for concurrent builds become difficult to predict at scale without calculator
  • Free tier severely limited to 500 minutes/month with single parallel build vs. competitors offering more generous free allocations
  • M1/M2/M4 pricing variance creates complexity; customers must right-size machine type upfront without clear performance guidance
  • Additional concurrency is expensive at $49/month per concurrent build, potentially costing $588/year per extra slot

Pricing, plan by plan

AppsFlyer

On request
  • AppsFlyer$undefined/year
    • Annual commitment purchasing a volume of attributed conversions, with overage charged above it
    • Deep linking, fraud protection, audiences and raw data export are priced as separate modules

Codemagic

Free
  • Pay as You Go$undefined/mo
  • M2 Fixed Plan$3990/year
  • M4 Fixed Plan$5400/year
  • M4 Max Fixed Plan$9000/year

Which should you pick?

Choose AppsFlyer if

  • You need multi touch install attribution.
  • You work on iOS, Android, Web.
  • You also want skadnetwork and ios aggregation.
AppsFlyer review

Choose Codemagic if

  • You want to start without paying.
Codemagic review

Questions people ask

Is AppsFlyer or Codemagic better?
Neither clearly leads. AppsFlyer starts at On request and Codemagic at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AppsFlyer or Codemagic?
Codemagic has a free tier; the other does not. Paid plans start at On request for AppsFlyer and Free for Codemagic.
Does AppsFlyer or Codemagic run on more platforms?
AppsFlyer runs on iOS, Android, Web. Codemagic runs on Web.
Can I use Codemagic for free?
Yes. Codemagic has a free tier, so you can try it without paying. AppsFlyer starts at On request.
What is AppsFlyer best used for?
AppsFlyer is most often used for an app spending meaningfully on paid acquisition across several networks that need reconciling against one source of truth, publishers who suspect they are paying for fraudulent installs and want them rejected before billing, teams that must move event level marketing data into a warehouse for their own modelling, apps running deferred deep links from web, email and social into specific in app content. Of those, an app spending meaningfully on paid acquisition across several networks that need reconciling against one source of truth and publishers who suspect they are paying for fraudulent installs and want them rejected before billing are not what Codemagic is typically brought in for.
What can AppsFlyer do that Codemagic cannot?
AppsFlyer covers Multi touch install attribution, SKAdNetwork and iOS aggregation, Deep linking, Fraud protection.

Answered from the vendors’ own pages

AppsFlyer: How is it priced?

Per attributed conversion against an annual commitment, plus separate fees for the additional modules. Negotiate the commitment carefully.

Codemagic: How much does it cost to add more parallel builds?

Each additional concurrent build costs $49/month ($588/year). Fixed-plan customers can purchase additional concurrency at $1,500–$3,000/year depending on tier.

Source
AppsFlyer: Did App Tracking Transparency break attribution?

It removed deterministic device level attribution for users who decline tracking. What remains on iOS is aggregated and delayed, and vendors fill the gap with modelling.

Codemagic: Does Codemagic offer a free tier?

Yes. The free tier includes 500 free M2 build minutes monthly with 1 parallel build maximum, then paid usage kicks in.

Source
AppsFlyer: Can we take our data if we leave?

You can export raw data while under contract. Attribution history itself does not migrate to another vendor.

Codemagic: What is the difference between monthly billing and annual fixed plans?

Pay-as-you-go charges per minute of build time. Fixed annual plans provide unlimited minutes on a specific machine type (M2, M4, or M4 Max) for one upfront yearly payment plus the option to purchase additional concurrency.

Source
Codemagic: Is there a limit to monthly users on React Native CodePush?

Yes. On the fixed-price CodePush plan, users are billed per 100,000 Monthly Active Users (MAU). Overage pricing is $1 per 2,500 installs on pay-as-you-go or a higher per-instance fee on fixed plans.

Source
Share

Related pages

More on AppsFlyer

More on Codemagic

Keep looking

Other head to heads