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Mobile Development · head to head

Adjust vs Luciq

Adjust logo

Adjust

Mobile Development

Mobile measurement and fraud prevention, owned by the ad network AppLovin since 2021

From
On request
Rated
-
Full reviewWebsite
Luciq logo

Luciq

Mobile Development

Detect, diagnose and resolve mobile app issues

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adjust the vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.; Luciq no pricing published; vendor uses DAU-based model requiring custom quotes
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Adjust and Luciq actually diverge.

Attributes where Adjust and Luciq differ
AttributeAdjustLuciq
Pricing modelPer attributed installquote
PlatformsiOS, Android, WebWeb

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adjust

  • Install and event attribution
  • Fraud prevention
  • Audience builder
  • Automate
  • Datascape reporting
  • Data residency options

Only in Luciq

Nothing recorded that Adjust does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Adjust

  • An advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwardsnot Luciq
  • European organisations that need attribution data held in the European Unionnot Luciq
  • Mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordablenot Luciq
  • Games publishers running spend across many networks who need one reconciled performance viewnot Luciq

Luciq

  • Detecting crashes and performance issues automaticallynot Adjust
  • Reducing mean-time-to-resolution via crash contextnot Adjust
  • Identifying visual anomalies in production appsnot Adjust
  • Automating issue labeling by release versionnot Adjust

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adjust

  • The vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.
  • Pricing is per attributed install on an annual commitment, meaning a successful campaign raises the measurement bill proportionally and overage above the commitment is charged at a worse rate.
  • App Tracking Transparency removed deterministic iOS attribution for users who decline tracking, so a significant portion of iOS reporting is modelled and the interface does not always separate modelled from observed.
  • Fraud prevention, audiences and the analytics layer are priced as separate modules, so a comparison against a competitor quote is only valid if module scope is matched line by line.
  • Attribution history stays with the vendor, so switching partners breaks year on year comparisons and the cost of leaving rises with every year of data accumulated.

Luciq

  • No pricing published; vendor uses DAU-based model requiring custom quotes
  • Pricing calculated from rolling 6-month average usage evaluated twice yearly
  • Enterprise Premier support tier not specified with clear pricing differentiation

Pricing, plan by plan

Adjust

On request
  • Adjust$undefined/year
    • Annual commitment priced on attributed install volume, with fraud prevention and audiences as add on modules
    • Terms are negotiated and not published; mid market discounting is generally more available than at the largest competitor

Luciq

On request

No published plan breakdown. See the Luciq review.

Which should you pick?

Choose Adjust if

  • You need install and event attribution.
  • You work on iOS, Android, Web.
  • You also want fraud prevention.
Adjust review

Choose Luciq if

Nothing in the data separates Luciq from Adjust on the points above - pick on price and on how each one feels to use.

Luciq review

Questions people ask

Is Adjust or Luciq better?
Neither clearly leads. Adjust starts at On request and Luciq at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adjust or Luciq?
Adjust starts at On request and Luciq at On request.
Does Adjust or Luciq run on more platforms?
Adjust runs on iOS, Android, Web. Luciq runs on Web.
What is Adjust best used for?
Adjust is most often used for an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards, european organisations that need attribution data held in the european union, mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordable, games publishers running spend across many networks who need one reconciled performance view. Of those, an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards and european organisations that need attribution data held in the european union are not what Luciq is typically brought in for.
What can Adjust do that Luciq cannot?
Adjust covers Install and event attribution, Fraud prevention, Audience builder, Automate.

Answered from the vendors’ own pages

Adjust: Does AppLovin ownership compromise measurement?

There is no public evidence of manipulation, but the structural conflict exists. Some advertisers exclude Adjust for that reason alone and it is a legitimate position.

Luciq: How much does Luciq cost?

Luciq uses Daily Active Users (DAU) based pricing. The vendor does not publish specific rates and requires contacting sales or booking a demo to receive a custom quote based on your usage levels.

Source
Adjust: How does it compare with AppsFlyer on price?

Generally more flexible for mid sized advertisers. Compare module scope, not headline rates, because attribution alone is rarely what you need.

Luciq: What does Luciq charge for exactly?

Luciq charges based on Daily Active Users (DAU) and member seats. The company does not charge for logs, sessions, or traces. Usage is calculated from your rolling 6-month average usage evaluated twice per year.

Source
Adjust: Can data be kept in the EU?

Yes, European hosting is offered, which is a common reason for choosing it over United States based competitors.

Luciq: Does Luciq include all features across pricing tiers?

All Luciq plans include full platform access covering crashes, performance, visual detection, and business metrics, unlimited apps, cross-platform integrations, advanced alerting, and SOC 2 Type II compliance. Support level varies between Enterprise Standard and Enterprise Premier tiers.

Source
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