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Mobile Development · head to head

Adapty vs Codemagic

Adapty logo

Adapty

Mobile Development

In-app subscription and paywall platform, free below 5,000 USD of monthly revenue then 1 percent, with add-ons charged separately

From
Free
Rated
-
Full reviewWebsite
Codemagic logo

Codemagic

Mobile Development

CI/CD built for Flutter and mobile apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adapty the 1 percent headline is only the base rate; Refund Saver at 0.2 percent of revenue, Ads Manager at 3.5 percent of ad spend, Attribution at 0.03 USD per install and Adapty Mail at a 20 percent revenue share stack on top and are individually easy to switch on.; Codemagic minute-based pricing opacity: exact costs for concurrent builds become difficult to predict at scale without calculator
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Adapty and Codemagic actually diverge.

Attributes where Adapty and Codemagic differ
AttributeAdaptyCodemagic
Pricing modelPer month by tracked revenueusage-based|subscription
PlatformsiOS, Android, Web, React Native, FlutterWeb

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adapty

  • Visual paywall builder
  • A/B testing on paywalls
  • Cross-platform entitlements
  • Subscription analytics
  • Refund Saver add-on
  • Attribution and Ads Manager add-ons

Only in Codemagic

Nothing recorded that Adapty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Adapty

  • A growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app releasenot Codemagic
  • A small subscription app that wants to stay free longer than the 2,500 USD threshold offered by the main competitornot Codemagic
  • Consolidating subscription analytics and paywall experimentation in one place rather than wiring an analytics tool to a billing SDKnot Codemagic
  • Automating Apple refund responses where a measurable share of revenue is lost to refund requestsnot Codemagic

Codemagic

  • Mobile CI/CD pipelines for iOS and Androidnot Adapty
  • React Native CodePush over-the-air update distributionnot Adapty
  • Enterprise multi-team CI/CD at scalenot Adapty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adapty

  • The 1 percent headline is only the base rate; Refund Saver at 0.2 percent of revenue, Ads Manager at 3.5 percent of ad spend, Attribution at 0.03 USD per install and Adapty Mail at a 20 percent revenue share stack on top and are individually easy to switch on.
  • Revenue is calculated before platform fees, so the fee applies to money Apple and Google have already taken a 15 to 30 percent cut of, making the effective rate on received cash noticeably higher than the quoted figure.
  • Adapty Mail at a 20 percent revenue share is a large ongoing cost for a channel most teams would otherwise run through an email platform they already pay a flat fee for.
  • The integration ecosystem, third-party tutorials and hiring pool are smaller than the category leader, so engineers are less likely to have used it before and edge cases have fewer public answers.
  • Paywall configuration and entitlement state live with the vendor, so a migration later means rebuilding both the billing integration and every paywall the marketing team has created.

Codemagic

  • Minute-based pricing opacity: exact costs for concurrent builds become difficult to predict at scale without calculator
  • Free tier severely limited to 500 minutes/month with single parallel build vs. competitors offering more generous free allocations
  • M1/M2/M4 pricing variance creates complexity; customers must right-size machine type upfront without clear performance guidance
  • Additional concurrency is expensive at $49/month per concurrent build, potentially costing $588/year per extra slot

Pricing, plan by plan

Adapty

Free
  • Pro under thresholdFree
    • Free until monthly revenue reaches 5,000 USD
    • All core features, no tiers and no fixed costs
    • Paywall builder and A/B testing included
  • Pro$undefined/month
    • 1 percent of monthly revenue above the 5,000 USD threshold
    • Refund Saver adds 0.2 percent of monthly revenue
    • Ads Manager adds 3.5 percent of monthly ad spend
  • Enterprise$undefined/year
    • Quoted
    • White-glove onboarding
    • 24/7 dedicated Slack support and a success manager

Codemagic

Free
  • Pay as You Go$undefined/mo
  • M2 Fixed Plan$3990/year
  • M4 Fixed Plan$5400/year
  • M4 Max Fixed Plan$9000/year

Which should you pick?

Choose Adapty if

  • You need visual paywall builder.
  • You want to start without paying.
  • You work on iOS, Android, Web, React Native, Flutter.
  • You also want a/b testing on paywalls.
Adapty review

Choose Codemagic if

  • You want to start without paying.
Codemagic review

Questions people ask

Is Adapty or Codemagic better?
Neither clearly leads. Adapty starts at Free and Codemagic at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adapty or Codemagic?
Adapty starts at Free and Codemagic at Free.
Does Adapty or Codemagic run on more platforms?
Adapty runs on iOS, Android, Web, React Native, Flutter. Codemagic runs on Web.
Can I use Adapty for free?
Both have a free tier, so you can try either at no cost before committing.
What is Adapty best used for?
Adapty is most often used for a growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app release, a small subscription app that wants to stay free longer than the 2,500 usd threshold offered by the main competitor, consolidating subscription analytics and paywall experimentation in one place rather than wiring an analytics tool to a billing sdk, automating apple refund responses where a measurable share of revenue is lost to refund requests. Of those, a growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app release and a small subscription app that wants to stay free longer than the 2,500 usd threshold offered by the main competitor are not what Codemagic is typically brought in for.
What can Adapty do that Codemagic cannot?
Adapty covers Visual paywall builder, A/B testing on paywalls, Cross-platform entitlements, Subscription analytics.

Answered from the vendors’ own pages

Adapty: How much does it cost above the free threshold?

1 percent of monthly revenue, measured in USD before platform fees, with billing starting once you exceed 5,000 USD in a 30 day period.

Codemagic: How much does it cost to add more parallel builds?

Each additional concurrent build costs $49/month ($588/year). Fixed-plan customers can purchase additional concurrency at $1,500–$3,000/year depending on tier.

Source
Adapty: Is the free tier really more generous than RevenueCat?

On the base product yes, 5,000 USD against 2,500 USD of monthly revenue, but add-ons are priced separately where the competitor bundles more into its single rate.

Codemagic: Does Codemagic offer a free tier?

Yes. The free tier includes 500 free M2 build minutes monthly with 1 parallel build maximum, then paid usage kicks in.

Source
Adapty: Can marketing change paywalls without a release?

Yes, that is the main reason teams choose it; paywalls are configured server side and published without going through app review.

Codemagic: What is the difference between monthly billing and annual fixed plans?

Pay-as-you-go charges per minute of build time. Fixed annual plans provide unlimited minutes on a specific machine type (M2, M4, or M4 Max) for one upfront yearly payment plus the option to purchase additional concurrency.

Source
Adapty: What does Refund Saver actually do?

It responds to Apple refund requests with transaction evidence to contest them, and it costs an additional 0.2 percent of monthly revenue.

Codemagic: Is there a limit to monthly users on React Native CodePush?

Yes. On the fixed-price CodePush plan, users are billed per 100,000 Monthly Active Users (MAU). Overage pricing is $1 per 2,500 installs on pay-as-you-go or a higher per-instance fee on fixed plans.

Source
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