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Mobile Development · head to head

Adjust vs Expo

Adjust logo

Adjust

Mobile Development

Mobile measurement and fraud prevention, owned by the ad network AppLovin since 2021

From
On request
Rated
-
Full reviewWebsite
Expo logo

Expo

Mobile Development

React Native framework and cloud platform for building and shipping apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Expo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adjust the vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.; Expo free tier build counts and MAU support are low, pushing active projects to paid plans quickly.
  • They diverge on capability: Adjust covers Install and event attribution, Expo covers Expo SDK.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Adjust and Expo actually diverge.

Attributes where Adjust and Expo differ
AttributeAdjustExpo
Starting priceOn requestFree
Pricing modelPer attributed installfreemium
Free tierNoYes
PlatformsiOS, Android, Webweb, ios, android, api

Identical on both: user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adjust

  • Install and event attribution
  • Fraud prevention
  • Audience builder
  • Automate
  • Datascape reporting
  • Data residency options

Only in Expo

  • Expo SDK
  • EAS Build
  • EAS Submit
  • EAS Update
  • Expo Router
  • EAS Hosting
  • EAS Insights

What people use each for

The jobs each tool is most often brought in to do.

Adjust

  • An advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwardsnot Expo
  • European organisations that need attribution data held in the European Unionnot Expo
  • Mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordablenot Expo
  • Games publishers running spend across many networks who need one reconciled performance viewnot Expo

Expo

  • Building cross-platform apps with React Native without native toolingnot Adjust
  • Running cloud builds and store submissions via EASnot Adjust
  • Shipping over-the-air updates to bypass app store reviewnot Adjust
  • Adding file-based navigation with Expo Routernot Adjust
  • Hosting companion web apps and APIsnot Adjust

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adjust

  • The vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.
  • Pricing is per attributed install on an annual commitment, meaning a successful campaign raises the measurement bill proportionally and overage above the commitment is charged at a worse rate.
  • App Tracking Transparency removed deterministic iOS attribution for users who decline tracking, so a significant portion of iOS reporting is modelled and the interface does not always separate modelled from observed.
  • Fraud prevention, audiences and the analytics layer are priced as separate modules, so a comparison against a competitor quote is only valid if module scope is matched line by line.
  • Attribution history stays with the vendor, so switching partners breaks year on year comparisons and the cost of leaving rises with every year of data accumulated.

Expo

  • Free tier build counts and MAU support are low, pushing active projects to paid plans quickly.
  • Usage-based overage charges for builds, CI/CD minutes, and MAUs can make costs less predictable.
  • Concurrent build limits on lower tiers slow down teams with frequent releases.
  • Some native functionality still requires ejecting to bare workflow or writing custom native modules.

Pricing, plan by plan

Adjust

On request
  • Adjust$undefined/year
    • Annual commitment priced on attributed install volume, with fraud prevention and audiences as add on modules
    • Terms are negotiated and not published; mid market discounting is generally more available than at the largest competitor

Expo

Free
  • FreeFree
    • 15 Android and 15 iOS builds
    • Low-priority build queue
    • 60 minutes of CI/CD workflows
  • Starter$19/month
    • $45 build credit included
    • High-priority queue and large workers
    • 3,000 MAUs for updates
  • Production$199/month
    • $225 build credit included
    • 2 concurrent builds
    • 50,000 MAU support
  • Enterprise$undefined/month
    • $1,000 build credit included
    • 5 concurrent builds
    • 1M+ MAU support

Which should you pick?

Choose Adjust if

  • You need install and event attribution.
  • You work on iOS, Android, Web.
  • You also want fraud prevention.
Adjust review

Choose Expo if

  • You need expo sdk.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want eas build.
Expo review

Questions people ask

Is Adjust or Expo better?
Neither clearly leads. Adjust starts at On request and Expo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adjust or Expo?
Expo has a free tier; the other does not. Paid plans start at On request for Adjust and Free for Expo.
Does Adjust or Expo run on more platforms?
Adjust runs on iOS, Android, Web. Expo runs on web, ios, android, api.
Can I use Expo for free?
Yes. Expo has a free tier, so you can try it without paying. Adjust starts at On request.
What is Adjust best used for?
Adjust is most often used for an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards, european organisations that need attribution data held in the european union, mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordable, games publishers running spend across many networks who need one reconciled performance view. Of those, an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards and european organisations that need attribution data held in the european union are not what Expo is typically brought in for.
What can Adjust do that Expo cannot?
Adjust covers Install and event attribution, Fraud prevention, Audience builder, Automate. Expo covers Expo SDK, EAS Build, EAS Submit, EAS Update.

Answered from the vendors’ own pages

Adjust: Does AppLovin ownership compromise measurement?

There is no public evidence of manipulation, but the structural conflict exists. Some advertisers exclude Adjust for that reason alone and it is a legitimate position.

Expo: What does Expo cost?

Expo offers a free plan, a Starter plan at $19/month with $45 build credit, a Production plan at $199/month with $225 build credit, and custom Enterprise pricing.

Source
Adjust: How does it compare with AppsFlyer on price?

Generally more flexible for mid sized advertisers. Compare module scope, not headline rates, because attribution alone is rarely what you need.

Expo: Is there a free plan, and what are its limits?

The Free plan includes 15 Android and 15 iOS builds, low-priority build queue access, 60 minutes of CI/CD workflows, and support for 1,000 monthly active users on updates.

Source
Adjust: Can data be kept in the EU?

Yes, European hosting is offered, which is a common reason for choosing it over United States based competitors.

Expo: How is usage metered on paid plans?

Beyond included build credit, Expo charges per build by platform and worker size, per CI/CD workflow minute, per million Observe events, and graduated per-MAU overage rates for updates.

Source
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