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Mobile Development · head to head

Adjust vs React Native

Adjust logo

Adjust

Mobile Development

Mobile measurement and fraud prevention, owned by the ad network AppLovin since 2021

From
On request
Rated
-
Full reviewWebsite
React Native logo

React Native

Mobile Development

Build native mobile apps with React and JavaScript

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only React Native has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adjust the vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.; React Native the JavaScript bridge has historically been a bottleneck for animation-heavy and list-heavy screens, though the New Architecture addresses much of it
  • They diverge on capability: Adjust covers Install and event attribution, React Native covers Renders to native components.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Adjust and React Native actually diverge.

Attributes where Adjust and React Native differ
AttributeAdjustReact Native
Starting priceOn requestFree
Pricing modelPer attributed installOpen source, no licence fee
Free tierNoYes
PlatformsiOS, Android, WebiOS, Android, Windows, macOS, Web

Identical on both: user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adjust

  • Install and event attribution
  • Fraud prevention
  • Audience builder
  • Automate
  • Datascape reporting
  • Data residency options

Only in React Native

  • Renders to native components
  • React programming model
  • Native modules
  • Fast Refresh
  • Wide platform reach
  • Large package ecosystem

What people use each for

The jobs each tool is most often brought in to do.

Adjust

  • An advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwardsnot React Native
  • European organisations that need attribution data held in the European Unionnot React Native
  • Mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordablenot React Native
  • Games publishers running spend across many networks who need one reconciled performance viewnot React Native

React Native

  • Teams with React experience on the web extending into mobilenot Adjust
  • Apps that should feel like the platform rather than look identical across bothnot Adjust
  • Adding a mobile client to a product whose engineers already write JavaScriptnot Adjust
  • Reusing business logic between web and mobile codebasesnot Adjust

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adjust

  • The vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.
  • Pricing is per attributed install on an annual commitment, meaning a successful campaign raises the measurement bill proportionally and overage above the commitment is charged at a worse rate.
  • App Tracking Transparency removed deterministic iOS attribution for users who decline tracking, so a significant portion of iOS reporting is modelled and the interface does not always separate modelled from observed.
  • Fraud prevention, audiences and the analytics layer are priced as separate modules, so a comparison against a competitor quote is only valid if module scope is matched line by line.
  • Attribution history stays with the vendor, so switching partners breaks year on year comparisons and the cost of leaving rises with every year of data accumulated.

React Native

  • The JavaScript bridge has historically been a bottleneck for animation-heavy and list-heavy screens, though the New Architecture addresses much of it
  • Upgrading between versions has a reputation for being painful, particularly with many native dependencies
  • Anything the framework does not wrap requires native code in Swift or Kotlin, so a purely JavaScript team can still get stuck
  • Because it renders to real platform components, small behavioural differences between iOS and Android surface in your code rather than being hidden

Pricing, plan by plan

Adjust

On request
  • Adjust$undefined/year
    • Annual commitment priced on attributed install volume, with fraud prevention and audiences as add on modules
    • Terms are negotiated and not published; mid market discounting is generally more available than at the largest competitor

React Native

Free
  • React NativeFree
    • Full framework
    • iOS and Android targets
    • Native module system

Which should you pick?

Choose Adjust if

  • You need install and event attribution.
  • You work on iOS, Android, Web.
  • You also want fraud prevention.
Adjust review

Choose React Native if

  • You need renders to native components.
  • You want to start without paying.
  • You work on iOS, Android, Windows, macOS, Web.
  • You also want react programming model.
React Native review

Questions people ask

Is Adjust or React Native better?
Neither clearly leads. Adjust starts at On request and React Native at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adjust or React Native?
React Native has a free tier; the other does not. Paid plans start at On request for Adjust and Free for React Native.
Does Adjust or React Native run on more platforms?
Adjust runs on iOS, Android, Web. React Native runs on iOS, Android, Windows, macOS, Web.
Can I use React Native for free?
Yes. React Native has a free tier, so you can try it without paying. Adjust starts at On request.
What is Adjust best used for?
Adjust is most often used for an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards, european organisations that need attribution data held in the european union, mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordable, games publishers running spend across many networks who need one reconciled performance view. Of those, an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards and european organisations that need attribution data held in the european union are not what React Native is typically brought in for.
What can Adjust do that React Native cannot?
Adjust covers Install and event attribution, Fraud prevention, Audience builder, Automate. React Native covers Renders to native components, React programming model, Native modules, Fast Refresh.

Answered from the vendors’ own pages

Adjust: Does AppLovin ownership compromise measurement?

There is no public evidence of manipulation, but the structural conflict exists. Some advertisers exclude Adjust for that reason alone and it is a legitimate position.

React Native: Is React Native free?

Yes. React Native is open source from Meta with no licence fee, and it is free for commercial use.

Adjust: How does it compare with AppsFlyer on price?

Generally more flexible for mid sized advertisers. Compare module scope, not headline rates, because attribution alone is rarely what you need.

React Native: Does React Native produce a real native app?

Yes. JavaScript primitives render to the platform’s own UI components using the same native APIs a Swift or Kotlin app would call, rather than to a web view.

Adjust: Can data be kept in the EU?

Yes, European hosting is offered, which is a common reason for choosing it over United States based competitors.

React Native: Which well-known apps use React Native?

Meta cites Facebook, Microsoft Office, Teams and Outlook, Amazon Shopping, Discord, Coinbase and Tesla among thousands of apps built with it.

React Native: Should I use Expo or plain React Native?

Expo handles builds, updates and native configuration for you and is the recommended starting point. Plain React Native gives full control of the native projects, which matters when you need native code the managed workflow does not cover.

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