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Mobile Development · head to head

Adapty vs Adjust

Adapty logo

Adapty

Mobile Development

In-app subscription and paywall platform, free below 5,000 USD of monthly revenue then 1 percent, with add-ons charged separately

From
Free
Rated
-
Full reviewWebsite
Adjust logo

Adjust

Mobile Development

Mobile measurement and fraud prevention, owned by the ad network AppLovin since 2021

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Adapty has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adapty the 1 percent headline is only the base rate; Refund Saver at 0.2 percent of revenue, Ads Manager at 3.5 percent of ad spend, Attribution at 0.03 USD per install and Adapty Mail at a 20 percent revenue share stack on top and are individually easy to switch on.; Adjust the vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.
  • They diverge on capability: Adapty covers Visual paywall builder, Adjust covers Install and event attribution.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Adapty and Adjust actually diverge.

Attributes where Adapty and Adjust differ
AttributeAdaptyAdjust
Starting priceFreeOn request
Pricing modelPer month by tracked revenuePer attributed install
Free tierYesNo
PlatformsiOS, Android, Web, React Native, FlutteriOS, Android, Web

Identical on both: user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adapty

  • Visual paywall builder
  • A/B testing on paywalls
  • Cross-platform entitlements
  • Subscription analytics
  • Refund Saver add-on
  • Attribution and Ads Manager add-ons

Only in Adjust

  • Install and event attribution
  • Fraud prevention
  • Audience builder
  • Automate
  • Datascape reporting
  • Data residency options

What people use each for

The jobs each tool is most often brought in to do.

Adapty

  • A growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app releasenot Adjust
  • A small subscription app that wants to stay free longer than the 2,500 USD threshold offered by the main competitornot Adjust
  • Consolidating subscription analytics and paywall experimentation in one place rather than wiring an analytics tool to a billing SDKnot Adjust
  • Automating Apple refund responses where a measurable share of revenue is lost to refund requestsnot Adjust

Adjust

  • An advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwardsnot Adapty
  • European organisations that need attribution data held in the European Unionnot Adapty
  • Mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordablenot Adapty
  • Games publishers running spend across many networks who need one reconciled performance viewnot Adapty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adapty

  • The 1 percent headline is only the base rate; Refund Saver at 0.2 percent of revenue, Ads Manager at 3.5 percent of ad spend, Attribution at 0.03 USD per install and Adapty Mail at a 20 percent revenue share stack on top and are individually easy to switch on.
  • Revenue is calculated before platform fees, so the fee applies to money Apple and Google have already taken a 15 to 30 percent cut of, making the effective rate on received cash noticeably higher than the quoted figure.
  • Adapty Mail at a 20 percent revenue share is a large ongoing cost for a channel most teams would otherwise run through an email platform they already pay a flat fee for.
  • The integration ecosystem, third-party tutorials and hiring pool are smaller than the category leader, so engineers are less likely to have used it before and edge cases have fewer public answers.
  • Paywall configuration and entitlement state live with the vendor, so a migration later means rebuilding both the billing integration and every paywall the marketing team has created.

Adjust

  • The vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.
  • Pricing is per attributed install on an annual commitment, meaning a successful campaign raises the measurement bill proportionally and overage above the commitment is charged at a worse rate.
  • App Tracking Transparency removed deterministic iOS attribution for users who decline tracking, so a significant portion of iOS reporting is modelled and the interface does not always separate modelled from observed.
  • Fraud prevention, audiences and the analytics layer are priced as separate modules, so a comparison against a competitor quote is only valid if module scope is matched line by line.
  • Attribution history stays with the vendor, so switching partners breaks year on year comparisons and the cost of leaving rises with every year of data accumulated.

Pricing, plan by plan

Adapty

Free
  • Pro under thresholdFree
    • Free until monthly revenue reaches 5,000 USD
    • All core features, no tiers and no fixed costs
    • Paywall builder and A/B testing included
  • Pro$undefined/month
    • 1 percent of monthly revenue above the 5,000 USD threshold
    • Refund Saver adds 0.2 percent of monthly revenue
    • Ads Manager adds 3.5 percent of monthly ad spend
  • Enterprise$undefined/year
    • Quoted
    • White-glove onboarding
    • 24/7 dedicated Slack support and a success manager

Adjust

On request
  • Adjust$undefined/year
    • Annual commitment priced on attributed install volume, with fraud prevention and audiences as add on modules
    • Terms are negotiated and not published; mid market discounting is generally more available than at the largest competitor

Which should you pick?

Choose Adapty if

  • You need visual paywall builder.
  • You want to start without paying.
  • You work on iOS, Android, Web, React Native, Flutter.
  • You also want a/b testing on paywalls.
Adapty review

Choose Adjust if

  • You need install and event attribution.
  • You work on iOS, Android, Web.
  • You also want fraud prevention.
Adjust review

Questions people ask

Is Adapty or Adjust better?
Neither clearly leads. Adapty starts at Free and Adjust at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adapty or Adjust?
Adapty has a free tier; the other does not. Paid plans start at Free for Adapty and On request for Adjust.
Does Adapty or Adjust run on more platforms?
Adapty runs on iOS, Android, Web, React Native, Flutter. Adjust runs on iOS, Android, Web.
Can I use Adapty for free?
Yes. Adapty has a free tier, so you can try it without paying. Adjust starts at On request.
What is Adapty best used for?
Adapty is most often used for a growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app release, a small subscription app that wants to stay free longer than the 2,500 usd threshold offered by the main competitor, consolidating subscription analytics and paywall experimentation in one place rather than wiring an analytics tool to a billing sdk, automating apple refund responses where a measurable share of revenue is lost to refund requests. Of those, a growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app release and a small subscription app that wants to stay free longer than the 2,500 usd threshold offered by the main competitor are not what Adjust is typically brought in for.
What can Adapty do that Adjust cannot?
Adapty covers Visual paywall builder, A/B testing on paywalls, Cross-platform entitlements, Subscription analytics. Adjust covers Install and event attribution, Fraud prevention, Audience builder, Automate.

Answered from the vendors’ own pages

Adapty: How much does it cost above the free threshold?

1 percent of monthly revenue, measured in USD before platform fees, with billing starting once you exceed 5,000 USD in a 30 day period.

Adjust: Does AppLovin ownership compromise measurement?

There is no public evidence of manipulation, but the structural conflict exists. Some advertisers exclude Adjust for that reason alone and it is a legitimate position.

Adapty: Is the free tier really more generous than RevenueCat?

On the base product yes, 5,000 USD against 2,500 USD of monthly revenue, but add-ons are priced separately where the competitor bundles more into its single rate.

Adjust: How does it compare with AppsFlyer on price?

Generally more flexible for mid sized advertisers. Compare module scope, not headline rates, because attribution alone is rarely what you need.

Adapty: Can marketing change paywalls without a release?

Yes, that is the main reason teams choose it; paywalls are configured server side and published without going through app review.

Adjust: Can data be kept in the EU?

Yes, European hosting is offered, which is a common reason for choosing it over United States based competitors.

Adapty: What does Refund Saver actually do?

It responds to Apple refund requests with transaction evidence to contest them, and it costs an additional 0.2 percent of monthly revenue.

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