Is Adjust or Fastlane better?

Neither clearly leads. Adjust starts at On request and Fastlane at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Adjust or Fastlane?

Fastlane has a free tier; the other does not. Paid plans start at On request for Adjust and Free for Fastlane.

Does Adjust or Fastlane run on more platforms?

Adjust runs on iOS, Android, Web. Fastlane runs on ios, android.

Can I use Fastlane for free?

Yes. Fastlane has a free tier, so you can try it without paying. Adjust starts at On request.

What is Adjust best used for?

Adjust is most often used for an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards, european organisations that need attribution data held in the european union, mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordable, games publishers running spend across many networks who need one reconciled performance view. Of those, an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards and european organisations that need attribution data held in the european union are not what Fastlane is typically brought in for.

What can Adjust do that Fastlane cannot?

Adjust covers Install and event attribution, Fraud prevention, Audience builder, Automate. Fastlane covers Screenshot automation, Beta distribution, App store publishing, Code signing management.

Mobile Development · head to head

Adjust vs Fastlane

Adjust

Mobile Development

Mobile measurement and fraud prevention, owned by the ad network AppLovin since 2021

From: On request
Rated: -

Full review Website

Fastlane

Mobile Development

Open-source automation for building, testing, and releasing iOS and Android apps.

From: Free
Rated: -

Full review Website

The short version

Only Fastlane has a free tier, so it costs nothing to try first.
Each has a real cost: Adjust the vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.; Fastlane requires command-line and Ruby familiarity to configure and maintain Fastfiles.
They diverge on capability: Adjust covers Install and event attribution, Fastlane covers Screenshot automation.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Adjust and Fastlane actually diverge.

Attributes where Adjust and Fastlane differ
Attribute	Adjust	Fastlane
Starting price	On request	Free
Pricing model	Per attributed install	open-source
Free tier	No	Yes
Platforms	iOS, Android, Web	ios, android

Identical on both: user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adjust

Install and event attribution
Fraud prevention
Audience builder
Automate
Datascape reporting
Data residency options

Only in Fastlane

Screenshot automation
Beta distribution
App store publishing
Code signing management
CI/CD integration
Plugin ecosystem

What people use each for

The jobs each tool is most often brought in to do.

Adjust

An advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwardsnot Fastlane
European organisations that need attribution data held in the European Unionnot Fastlane
Mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordablenot Fastlane
Games publishers running spend across many networks who need one reconciled performance viewnot Fastlane

Fastlane

Automating iOS and Android release pipelinesnot Adjust
Generating localized app store screenshotsnot Adjust
Distributing beta builds to testersnot Adjust
Managing code signing across a teamnot Adjust
Integrating mobile releases into CI/CDnot Adjust

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adjust

The vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.
Pricing is per attributed install on an annual commitment, meaning a successful campaign raises the measurement bill proportionally and overage above the commitment is charged at a worse rate.
App Tracking Transparency removed deterministic iOS attribution for users who decline tracking, so a significant portion of iOS reporting is modelled and the interface does not always separate modelled from observed.
Fraud prevention, audiences and the analytics layer are priced as separate modules, so a comparison against a competitor quote is only valid if module scope is matched line by line.
Attribution history stays with the vendor, so switching partners breaks year on year comparisons and the cost of leaving rises with every year of data accumulated.

Fastlane

Requires command-line and Ruby familiarity to configure and maintain Fastfiles.
No hosted UI or dashboard; it is a local/CI toolkit rather than a managed service.
Community-maintained plugins vary in quality and maintenance status.
No built-in analytics or crash reporting; it must be paired with other tools for those needs.

Pricing, plan by plan

Adjust

On request

Adjust$undefined/year
- Annual commitment priced on attributed install volume, with fraud prevention and audiences as add on modules
- Terms are negotiated and not published; mid market discounting is generally more available than at the largest competitor

Fastlane

Free

No published plan breakdown. See the Fastlane review.

Which should you pick?

Choose Adjust if

You need install and event attribution.
You work on iOS, Android, Web.
You also want fraud prevention.

Adjust review

Choose Fastlane if

You need screenshot automation.
You want to start without paying.
You work on ios, android.
You also want beta distribution.

Fastlane review

Questions people ask

Is Adjust or Fastlane better?: Neither clearly leads. Adjust starts at On request and Fastlane at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adjust or Fastlane?: Fastlane has a free tier; the other does not. Paid plans start at On request for Adjust and Free for Fastlane.
Does Adjust or Fastlane run on more platforms?: Adjust runs on iOS, Android, Web. Fastlane runs on ios, android.
Can I use Fastlane for free?: Yes. Fastlane has a free tier, so you can try it without paying. Adjust starts at On request.
What is Adjust best used for?: Adjust is most often used for an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards, european organisations that need attribution data held in the european union, mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordable, games publishers running spend across many networks who need one reconciled performance view. Of those, an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards and european organisations that need attribution data held in the european union are not what Fastlane is typically brought in for.
What can Adjust do that Fastlane cannot?: Adjust covers Install and event attribution, Fraud prevention, Audience builder, Automate. Fastlane covers Screenshot automation, Beta distribution, App store publishing, Code signing management.

Answered from the vendors’ own pages

Adjust: Does AppLovin ownership compromise measurement?

There is no public evidence of manipulation, but the structural conflict exists. Some advertisers exclude Adjust for that reason alone and it is a legitimate position.

Fastlane: Is fastlane a free tool, and what is the licensing model?

Fastlane is open source and free to use. It is an open source platform aimed at simplifying Android and iOS deployment with contributions from over 700 community members.

Source

Adjust: How does it compare with AppsFlyer on price?

Generally more flexible for mid sized advertisers. Compare module scope, not headline rates, because attribution alone is rarely what you need.

Fastlane: Does fastlane charge for support or commercial use?

The fastlane website does not mention pricing for support, training, or commercial services. Users are directed to documentation for getting started rather than a purchasing process.

Source

Adjust: Can data be kept in the EU?

Yes, European hosting is offered, which is a common reason for choosing it over United States based competitors.

Fastlane: Can fastlane be used in commercial projects?

Yes, fastlane is an open source project. Commercial use is not addressed as a limitation on the website.

Source

Adjust vs Fastlane

Adjust

Fastlane

The short version

Where they differ

What each one covers

Only in Adjust

Only in Fastlane

What people use each for

Adjust

Fastlane

Where each one falls short

Adjust

Fastlane

Pricing, plan by plan

Adjust

Fastlane

Which should you pick?

Choose Adjust if

Choose Fastlane if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Adjust

More on Fastlane

Keep looking

Other head to heads