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Mobile Development · head to head

Adapty vs Expo

Adapty logo

Adapty

Mobile Development

In-app subscription and paywall platform, free below 5,000 USD of monthly revenue then 1 percent, with add-ons charged separately

From
Free
Rated
-
Full reviewWebsite
Expo logo

Expo

Mobile Development

React Native framework and cloud platform for building and shipping apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adapty the 1 percent headline is only the base rate; Refund Saver at 0.2 percent of revenue, Ads Manager at 3.5 percent of ad spend, Attribution at 0.03 USD per install and Adapty Mail at a 20 percent revenue share stack on top and are individually easy to switch on.; Expo free tier build counts and MAU support are low, pushing active projects to paid plans quickly.
  • They diverge on capability: Adapty covers Visual paywall builder, Expo covers Expo SDK.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adapty and Expo actually diverge.

Attributes where Adapty and Expo differ
AttributeAdaptyExpo
Pricing modelPer month by tracked revenuefreemium
PlatformsiOS, Android, Web, React Native, Flutterweb, ios, android, api

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adapty

  • Visual paywall builder
  • A/B testing on paywalls
  • Cross-platform entitlements
  • Subscription analytics
  • Refund Saver add-on
  • Attribution and Ads Manager add-ons

Only in Expo

  • Expo SDK
  • EAS Build
  • EAS Submit
  • EAS Update
  • Expo Router
  • EAS Hosting
  • EAS Insights

What people use each for

The jobs each tool is most often brought in to do.

Adapty

  • A growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app releasenot Expo
  • A small subscription app that wants to stay free longer than the 2,500 USD threshold offered by the main competitornot Expo
  • Consolidating subscription analytics and paywall experimentation in one place rather than wiring an analytics tool to a billing SDKnot Expo
  • Automating Apple refund responses where a measurable share of revenue is lost to refund requestsnot Expo

Expo

  • Building cross-platform apps with React Native without native toolingnot Adapty
  • Running cloud builds and store submissions via EASnot Adapty
  • Shipping over-the-air updates to bypass app store reviewnot Adapty
  • Adding file-based navigation with Expo Routernot Adapty
  • Hosting companion web apps and APIsnot Adapty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adapty

  • The 1 percent headline is only the base rate; Refund Saver at 0.2 percent of revenue, Ads Manager at 3.5 percent of ad spend, Attribution at 0.03 USD per install and Adapty Mail at a 20 percent revenue share stack on top and are individually easy to switch on.
  • Revenue is calculated before platform fees, so the fee applies to money Apple and Google have already taken a 15 to 30 percent cut of, making the effective rate on received cash noticeably higher than the quoted figure.
  • Adapty Mail at a 20 percent revenue share is a large ongoing cost for a channel most teams would otherwise run through an email platform they already pay a flat fee for.
  • The integration ecosystem, third-party tutorials and hiring pool are smaller than the category leader, so engineers are less likely to have used it before and edge cases have fewer public answers.
  • Paywall configuration and entitlement state live with the vendor, so a migration later means rebuilding both the billing integration and every paywall the marketing team has created.

Expo

  • Free tier build counts and MAU support are low, pushing active projects to paid plans quickly.
  • Usage-based overage charges for builds, CI/CD minutes, and MAUs can make costs less predictable.
  • Concurrent build limits on lower tiers slow down teams with frequent releases.
  • Some native functionality still requires ejecting to bare workflow or writing custom native modules.

Pricing, plan by plan

Adapty

Free
  • Pro under thresholdFree
    • Free until monthly revenue reaches 5,000 USD
    • All core features, no tiers and no fixed costs
    • Paywall builder and A/B testing included
  • Pro$undefined/month
    • 1 percent of monthly revenue above the 5,000 USD threshold
    • Refund Saver adds 0.2 percent of monthly revenue
    • Ads Manager adds 3.5 percent of monthly ad spend
  • Enterprise$undefined/year
    • Quoted
    • White-glove onboarding
    • 24/7 dedicated Slack support and a success manager

Expo

Free
  • FreeFree
    • 15 Android and 15 iOS builds
    • Low-priority build queue
    • 60 minutes of CI/CD workflows
  • Starter$19/month
    • $45 build credit included
    • High-priority queue and large workers
    • 3,000 MAUs for updates
  • Production$199/month
    • $225 build credit included
    • 2 concurrent builds
    • 50,000 MAU support
  • Enterprise$undefined/month
    • $1,000 build credit included
    • 5 concurrent builds
    • 1M+ MAU support

Which should you pick?

Choose Adapty if

  • You need visual paywall builder.
  • You want to start without paying.
  • You work on iOS, Android, Web, React Native, Flutter.
  • You also want a/b testing on paywalls.
Adapty review

Choose Expo if

  • You need expo sdk.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want eas build.
Expo review

Questions people ask

Is Adapty or Expo better?
Neither clearly leads. Adapty starts at Free and Expo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adapty or Expo?
Adapty starts at Free and Expo at Free.
Does Adapty or Expo run on more platforms?
Adapty runs on iOS, Android, Web, React Native, Flutter. Expo runs on web, ios, android, api.
Can I use Adapty for free?
Both have a free tier, so you can try either at no cost before committing.
What is Adapty best used for?
Adapty is most often used for a growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app release, a small subscription app that wants to stay free longer than the 2,500 usd threshold offered by the main competitor, consolidating subscription analytics and paywall experimentation in one place rather than wiring an analytics tool to a billing sdk, automating apple refund responses where a measurable share of revenue is lost to refund requests. Of those, a growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app release and a small subscription app that wants to stay free longer than the 2,500 usd threshold offered by the main competitor are not what Expo is typically brought in for.
What can Adapty do that Expo cannot?
Adapty covers Visual paywall builder, A/B testing on paywalls, Cross-platform entitlements, Subscription analytics. Expo covers Expo SDK, EAS Build, EAS Submit, EAS Update.

Answered from the vendors’ own pages

Adapty: How much does it cost above the free threshold?

1 percent of monthly revenue, measured in USD before platform fees, with billing starting once you exceed 5,000 USD in a 30 day period.

Expo: What does Expo cost?

Expo offers a free plan, a Starter plan at $19/month with $45 build credit, a Production plan at $199/month with $225 build credit, and custom Enterprise pricing.

Source
Adapty: Is the free tier really more generous than RevenueCat?

On the base product yes, 5,000 USD against 2,500 USD of monthly revenue, but add-ons are priced separately where the competitor bundles more into its single rate.

Expo: Is there a free plan, and what are its limits?

The Free plan includes 15 Android and 15 iOS builds, low-priority build queue access, 60 minutes of CI/CD workflows, and support for 1,000 monthly active users on updates.

Source
Adapty: Can marketing change paywalls without a release?

Yes, that is the main reason teams choose it; paywalls are configured server side and published without going through app review.

Expo: How is usage metered on paid plans?

Beyond included build credit, Expo charges per build by platform and worker size, per CI/CD workflow minute, per million Observe events, and graduated per-MAU overage rates for updates.

Source
Adapty: What does Refund Saver actually do?

It responds to Apple refund requests with transaction evidence to contest them, and it costs an additional 0.2 percent of monthly revenue.

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