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Mobile Development · head to head

Adapty vs Bitrise

Adapty logo

Adapty

Mobile Development

In-app subscription and paywall platform, free below 5,000 USD of monthly revenue then 1 percent, with add-ons charged separately

From
Free
Rated
-
Bitrise logo

Bitrise

Mobile Development

The mobile DevOps platform

From
Free
Rated
-

The short version

  • Each has a real cost: Adapty the 1 percent headline is only the base rate; Refund Saver at 0.2 percent of revenue, Ads Manager at 3.5 percent of ad spend, Attribution at 0.03 USD per install and Adapty Mail at a 20 percent revenue share stack on top and are individually easy to switch on.; Bitrise pricing varies by location ($89-99 for Starter, $200-225 for Pro)
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adapty and Bitrise actually diverge.

Attributes where Adapty and Bitrise differ
AttributeAdaptyBitrise
Pricing modelPer month by tracked revenuesubscription
PlatformsiOS, Android, Web, React Native, FlutterWeb

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adapty

  • Visual paywall builder
  • A/B testing on paywalls
  • Cross-platform entitlements
  • Subscription analytics
  • Refund Saver add-on
  • Attribution and Ads Manager add-ons

Only in Bitrise

Nothing recorded that Adapty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Adapty

  • A growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app releasenot Bitrise
  • A small subscription app that wants to stay free longer than the 2,500 USD threshold offered by the main competitornot Bitrise
  • Consolidating subscription analytics and paywall experimentation in one place rather than wiring an analytics tool to a billing SDKnot Bitrise
  • Automating Apple refund responses where a measurable share of revenue is lost to refund requestsnot Bitrise

Bitrise

  • Mobile app CI/CD pipelinenot Adapty
  • iOS and Android build automationnot Adapty
  • Cross-platform mobile testingnot Adapty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adapty

  • The 1 percent headline is only the base rate; Refund Saver at 0.2 percent of revenue, Ads Manager at 3.5 percent of ad spend, Attribution at 0.03 USD per install and Adapty Mail at a 20 percent revenue share stack on top and are individually easy to switch on.
  • Revenue is calculated before platform fees, so the fee applies to money Apple and Google have already taken a 15 to 30 percent cut of, making the effective rate on received cash noticeably higher than the quoted figure.
  • Adapty Mail at a 20 percent revenue share is a large ongoing cost for a channel most teams would otherwise run through an email platform they already pay a flat fee for.
  • The integration ecosystem, third-party tutorials and hiring pool are smaller than the category leader, so engineers are less likely to have used it before and edge cases have fewer public answers.
  • Paywall configuration and entitlement state live with the vendor, so a migration later means rebuilding both the billing integration and every paywall the marketing team has created.

Bitrise

  • Pricing varies by location ($89-99 for Starter, $200-225 for Pro)
  • Enterprise plan requires direct quote

Pricing, plan by plan

Adapty

Free
  • Pro under thresholdFree
    • Free until monthly revenue reaches 5,000 USD
    • All core features, no tiers and no fixed costs
    • Paywall builder and A/B testing included
  • Pro$undefined/month
    • 1 percent of monthly revenue above the 5,000 USD threshold
    • Refund Saver adds 0.2 percent of monthly revenue
    • Ads Manager adds 3.5 percent of monthly ad spend
  • Enterprise$undefined/year
    • Quoted
    • White-glove onboarding
    • 24/7 dedicated Slack support and a success manager

Bitrise

Free
  • HobbyFree
    • Perpetual access for solo developers
    • Limited build credits
  • Starter$89/month
    • 3 concurrent builds (macOS), up to 10 (Linux)
    • Up to 10 team members, 2 private apps
    • Access to M and M2 Pro Medium machines
  • Pro$200/month
    • 10 concurrent macOS, 30 Linux builds
    • Unlimited team members
    • Access to M2 Pro Large and Linux Large machines
  • Enterprise$null/month
    • 2,000+ builds per month
    • Dedicated environments or self-hosted
    • Dedicated customer success manager

Which should you pick?

Choose Adapty if

  • You need visual paywall builder.
  • You want to start without paying.
  • You work on iOS, Android, Web, React Native, Flutter.
  • You also want a/b testing on paywalls.

Choose Bitrise if

  • You want to start without paying.

Questions people ask

Is Adapty or Bitrise better?
Neither clearly leads. Adapty starts at Free and Bitrise at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adapty or Bitrise?
Adapty starts at Free and Bitrise at Free.
Does Adapty or Bitrise run on more platforms?
Adapty runs on iOS, Android, Web, React Native, Flutter. Bitrise runs on Web.
Can I use Adapty for free?
Both have a free tier, so you can try either at no cost before committing.
What is Adapty best used for?
Adapty is most often used for a growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app release, a small subscription app that wants to stay free longer than the 2,500 usd threshold offered by the main competitor, consolidating subscription analytics and paywall experimentation in one place rather than wiring an analytics tool to a billing sdk, automating apple refund responses where a measurable share of revenue is lost to refund requests. Of those, a growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app release and a small subscription app that wants to stay free longer than the 2,500 usd threshold offered by the main competitor are not what Bitrise is typically brought in for.
What can Adapty do that Bitrise cannot?
Adapty covers Visual paywall builder, A/B testing on paywalls, Cross-platform entitlements, Subscription analytics.

Answered from the vendors’ own pages

Adapty: How much does it cost above the free threshold?

1 percent of monthly revenue, measured in USD before platform fees, with billing starting once you exceed 5,000 USD in a 30 day period.

Bitrise: Does Bitrise have a free plan?

Yes, Bitrise's Hobby plan is perpetually free for solo developers and includes limited build credits for testing.

Source
Adapty: Is the free tier really more generous than RevenueCat?

On the base product yes, 5,000 USD against 2,500 USD of monthly revenue, but add-ons are priced separately where the competitor bundles more into its single rate.

Bitrise: What is Bitrise's Starter plan price and concurrent build limit?

Bitrise Starter costs $89 per month (or up to $99 depending on location) and includes up to 3 concurrent macOS builds and 10 Linux builds.

Source
Adapty: Can marketing change paywalls without a release?

Yes, that is the main reason teams choose it; paywalls are configured server side and published without going through app review.

Bitrise: What are Bitrise's per-minute build machine rates?

macOS M4 and M2 Pro Large machines cost $0.0096 per minute; Linux Medium costs $0.0044 per minute; Linux Large costs $0.0089 per minute.

Source
Adapty: What does Refund Saver actually do?

It responds to Apple refund requests with transaction evidence to contest them, and it costs an additional 0.2 percent of monthly revenue.

Bitrise: How much does Bitrise Build Cache cost?

Bitrise Build Cache starts at $600 per month and includes 200 monthly cache invocations per seat for Enterprise plans.

Source
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