Adapty

In-app subscription and paywall platform, free below 5,000 USD of monthly revenue then 1 percent, with add-ons charged separately

As of 30 August 2026, Adapty is free to use. Subscription infrastructure and a no-code paywall builder for mobile apps, priced at 1 percent of monthly revenue above a 5,000 USD threshold. Softwr lists it under Mobile Development. Adapty is made by Adapty Tech Inc., available on iOS, Android, Web.

Visit siteVisit Adapty

Overview

What Adapty does

Adapty provides the same category of infrastructure as RevenueCat: an SDK that reports purchases, a backend that validates receipts and resolves entitlement state across App Store and Google Play, and analytics on subscription revenue, churn and cohorts. Its distinguishing product is the paywall builder, a visual editor that lets a growth or marketing person design and target paywalls, then A/B test them, without an app release and without engineering involvement. The company is Adapty Tech Inc. The pricing is where a shortlist changes, and it needs reading carefully. The base is free up to 5,000 USD of monthly revenue, then 1 percent of monthly revenue, calculated in USD before platform fees exactly as with its main competitor. The higher free threshold is a real advantage for a small app. The complication is the add-on menu: Refund Saver adds 0.2 percent of monthly revenue, Ads Manager takes 3.5 percent of monthly ad spend, Attribution costs 0.03 USD per attributed install, and Adapty Mail is a 20 percent revenue share on the revenue it generates. A team that adopts several of these is not paying 1 percent, and the total is only knowable after the fact. The buyer is a consumer subscription app with an active growth function, particularly one where a marketer rather than an engineer owns paywall experimentation. The trade-offs are the stacked percentages, a smaller ecosystem and integration list than the market leader, and the same structural dependency: entitlement state and paywall configuration live with the vendor, so switching later means an engineering project alongside a marketing one.

What people use it for

A growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app release
A small subscription app that wants to stay free longer than the 2,500 USD threshold offered by the main competitor
Consolidating subscription analytics and paywall experimentation in one place rather than wiring an analytics tool to a billing SDK
Automating Apple refund responses where a measurable share of revenue is lost to refund requests

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Adapty.

The 1 percent headline is only the base rate; Refund Saver at 0.2 percent of revenue, Ads Manager at 3.5 percent of ad spend, Attribution at 0.03 USD per install and Adapty Mail at a 20 percent revenue share stack on top and are individually easy to switch on.
Revenue is calculated before platform fees, so the fee applies to money Apple and Google have already taken a 15 to 30 percent cut of, making the effective rate on received cash noticeably higher than the quoted figure.
Adapty Mail at a 20 percent revenue share is a large ongoing cost for a channel most teams would otherwise run through an email platform they already pay a flat fee for.
The integration ecosystem, third-party tutorials and hiring pool are smaller than the category leader, so engineers are less likely to have used it before and edge cases have fewer public answers.
Paywall configuration and entitlement state live with the vendor, so a migration later means rebuilding both the billing integration and every paywall the marketing team has created.

Cross-shopped

What people choose instead of Adapty

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Adaptyvs
RevenueCat
RevenueCat: A larger ecosystem and a single 1 percent rate that bundles in features Adapty charges for separately
Adaptyvs
Firebase
Firebase: The no-revenue-share route using store billing and Remote Config, at the cost of building the plumbing yourself
Adaptyvs
Braze
Braze: Better when the requirement is cross-channel lifecycle messaging rather than subscription infrastructure

Pricing

What Adapty costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Pro under threshold

Free

Free until monthly revenue reaches 5,000 USD
All core features, no tiers and no fixed costs
Paywall builder and A/B testing included
Revenue measured in USD before platform fees

Pro

On request

1 percent of monthly revenue above the 5,000 USD threshold
Refund Saver adds 0.2 percent of monthly revenue
Ads Manager adds 3.5 percent of monthly ad spend
Attribution adds 0.03 USD per attributed install, Adapty Mail is a 20 percent revenue share

Enterprise

On request

Quoted
White-glove onboarding
24/7 dedicated Slack support and a success manager
Custom data exports and flexible SLAs

Capabilities

Features

Visual paywall builder
Non-engineers design, target and publish paywalls without shipping an app release
A/B testing on paywalls
Split tests across price, packaging and layout with revenue reported per variant
Cross-platform entitlements
Single subscription state resolved across App Store, Google Play and web purchases
Subscription analytics
Cohorts, churn, trial conversion and realised revenue reporting
Refund Saver add-on
Automates responses to Apple refund requests, charged at 0.2 percent of monthly revenue
Attribution and Ads Manager add-ons
Install attribution at 0.03 USD per install and ad spend management at 3.5 percent of spend

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does it cost above the free threshold?

1 percent of monthly revenue, measured in USD before platform fees, with billing starting once you exceed 5,000 USD in a 30 day period.

Is the free tier really more generous than RevenueCat?

On the base product yes, 5,000 USD against 2,500 USD of monthly revenue, but add-ons are priced separately where the competitor bundles more into its single rate.

Can marketing change paywalls without a release?

Yes, that is the main reason teams choose it; paywalls are configured server side and published without going through app review.

What does Refund Saver actually do?

It responds to Apple refund requests with transaction evidence to contest them, and it costs an additional 0.2 percent of monthly revenue.

Keep looking

Where to go from Adapty

Best Mobile Development software for

Compare Adapty with

Other Mobile Development software

RevenueCat
In-app subscription infrastructure billed at 1 percent of tracked revenue measured before the app store takes its cut
Free plan12 researched notes
Superwall
Remotely configured mobile paywalls that can be tested and changed without shipping an app update
Free plan10 researched notes
Firebase
Google's platform for building web and mobile applications with cloud backend
Free plan13 researched notes
Codemagic
CI/CD built for Flutter and mobile apps
Free plan12 researched notes
Kotlin Multiplatform
JetBrains-funded technology for sharing Kotlin business logic across iOS, Android, web, desktop and server
Open source11 researched notes
Adjust
Mobile measurement and fraud prevention, owned by the ad network AppLovin since 2021
11 researched notes
AppsFlyer
Mobile attribution and marketing analytics measuring which campaigns produced which installs
11 researched notes
EAS Build
Hosted iOS and Android build service for React Native, with signing credentials managed for you
Free plan11 researched notes
Emerge Tools
Mobile app size and performance analysis that reports binary growth on every pull request
Pricing on request11 researched notes
Maestro
Open source mobile UI testing with YAML flows, and a cloud priced per concurrent device rather than per test minute
Free, then $250/mo12 researched notes
Bitrise
The mobile DevOps platform
Free, then $89/mo10 researched notes
React Native
Build native mobile apps with React and JavaScript
Open source10 researched notes
NativeScript
Open source framework compiling JavaScript and TypeScript UI to true native components
Open source11 researched notes
Sencha
Idera-owned, commercially licensed JavaScript framework for enterprise web and hybrid mobile apps
11 researched notes
Fastlane
Open-source automation for building, testing, and releasing iOS and Android apps.
Free plan9 researched notes
Ionic
Open source UI framework for hybrid mobile apps, now owned by OutSystems
Open source11 researched notes
Superwall
Remotely configured mobile paywalls that can be tested and changed without shipping an app update
Free plan10 researched notes
Maestro
Open source mobile UI testing with YAML flows, and a cloud priced per concurrent device rather than per test minute
Free, then $250/mo12 researched notes

Softwr does not host reviews and shows no star rating for Adapty, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

Best Mobile Development software alternatives

View all Mobile Development software