Softwr

Mobile Development · head to head

Adapty vs Braze

Adapty logo

Adapty

Mobile Development

In-app subscription and paywall platform, free below 5,000 USD of monthly revenue then 1 percent, with add-ons charged separately

From
Free
Rated
-
Full reviewWebsite
Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Adapty has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adapty the 1 percent headline is only the base rate; Refund Saver at 0.2 percent of revenue, Ads Manager at 3.5 percent of ad spend, Attribution at 0.03 USD per install and Adapty Mail at a 20 percent revenue share stack on top and are individually easy to switch on.; Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • They diverge on capability: Adapty covers Visual paywall builder, Braze covers Cross-channel messaging.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adapty and Braze actually diverge.

Attributes where Adapty and Braze differ
AttributeAdaptyBraze
Starting priceFreeOn request
Pricing modelPer month by tracked revenuequote
Free tierYesNo
PlatformsiOS, Android, Web, React Native, FlutterWeb, Ios, Android, Api
CategoryMobile DevelopmentE-Commerce
FoundedUnknown2011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adapty

  • Visual paywall builder
  • A/B testing on paywalls
  • Cross-platform entitlements
  • Subscription analytics
  • Refund Saver add-on
  • Attribution and Ads Manager add-ons

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • A/B testing
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards

What people use each for

The jobs each tool is most often brought in to do.

Adapty

  • A growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app releasenot Braze
  • A small subscription app that wants to stay free longer than the 2,500 USD threshold offered by the main competitornot Braze
  • Consolidating subscription analytics and paywall experimentation in one place rather than wiring an analytics tool to a billing SDKnot Braze
  • Automating Apple refund responses where a measurable share of revenue is lost to refund requestsnot Braze

Braze

  • Customer engagementnot Adapty
  • Marketing automationnot Adapty
  • Personalizationnot Adapty
  • Retention campaignsnot Adapty
  • Cross-channel messagingnot Adapty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adapty

  • The 1 percent headline is only the base rate; Refund Saver at 0.2 percent of revenue, Ads Manager at 3.5 percent of ad spend, Attribution at 0.03 USD per install and Adapty Mail at a 20 percent revenue share stack on top and are individually easy to switch on.
  • Revenue is calculated before platform fees, so the fee applies to money Apple and Google have already taken a 15 to 30 percent cut of, making the effective rate on received cash noticeably higher than the quoted figure.
  • Adapty Mail at a 20 percent revenue share is a large ongoing cost for a channel most teams would otherwise run through an email platform they already pay a flat fee for.
  • The integration ecosystem, third-party tutorials and hiring pool are smaller than the category leader, so engineers are less likely to have used it before and edge cases have fewer public answers.
  • Paywall configuration and entitlement state live with the vendor, so a migration later means rebuilding both the billing integration and every paywall the marketing team has created.

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

Pricing, plan by plan

Adapty

Free
  • Pro under thresholdFree
    • Free until monthly revenue reaches 5,000 USD
    • All core features, no tiers and no fixed costs
    • Paywall builder and A/B testing included
  • Pro$undefined/month
    • 1 percent of monthly revenue above the 5,000 USD threshold
    • Refund Saver adds 0.2 percent of monthly revenue
    • Ads Manager adds 3.5 percent of monthly ad spend
  • Enterprise$undefined/year
    • Quoted
    • White-glove onboarding
    • 24/7 dedicated Slack support and a success manager

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

Which should you pick?

Choose Adapty if

  • You need visual paywall builder.
  • You want to start without paying.
  • You work on iOS, Android, Web, React Native, Flutter.
  • You also want a/b testing on paywalls.
Adapty review

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Questions people ask

Is Adapty or Braze better?
Neither clearly leads. Adapty starts at Free and Braze at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adapty or Braze?
Adapty has a free tier; the other does not. Paid plans start at Free for Adapty and On request for Braze.
Does Adapty or Braze run on more platforms?
Adapty runs on iOS, Android, Web, React Native, Flutter. Braze runs on Web, Ios, Android, Api.
Can I use Adapty for free?
Yes. Adapty has a free tier, so you can try it without paying. Braze starts at On request.
What is Adapty best used for?
Adapty is most often used for a growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app release, a small subscription app that wants to stay free longer than the 2,500 usd threshold offered by the main competitor, consolidating subscription analytics and paywall experimentation in one place rather than wiring an analytics tool to a billing sdk, automating apple refund responses where a measurable share of revenue is lost to refund requests. Of those, a growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app release and a small subscription app that wants to stay free longer than the 2,500 usd threshold offered by the main competitor are not what Braze is typically brought in for.
What can Adapty do that Braze cannot?
Adapty covers Visual paywall builder, A/B testing on paywalls, Cross-platform entitlements, Subscription analytics. Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, A/B testing.

Answered from the vendors’ own pages

Adapty: How much does it cost above the free threshold?

1 percent of monthly revenue, measured in USD before platform fees, with billing starting once you exceed 5,000 USD in a 30 day period.

Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
Adapty: Is the free tier really more generous than RevenueCat?

On the base product yes, 5,000 USD against 2,500 USD of monthly revenue, but add-ons are priced separately where the competitor bundles more into its single rate.

Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
Adapty: Can marketing change paywalls without a release?

Yes, that is the main reason teams choose it; paywalls are configured server side and published without going through app review.

Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
Adapty: What does Refund Saver actually do?

It responds to Apple refund requests with transaction evidence to contest them, and it costs an additional 0.2 percent of monthly revenue.

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