Marketing & Analytics · head to head
Supermetrics vs Attribution
Supermetrics
Marketing & Analytics
Bring all your marketing data into one place
- From
- Free
- Rated
- -
A
Attribution
Marketing & Analytics
First-party data marketing attribution platform
- From
- $2000/month
- Rated
- -
The short version
- Only Supermetrics has a free tier, so it costs nothing to try first.
- They diverge on capability: Supermetrics covers Multi-source data connectors, Attribution covers First-party data attribution.
Where they differ
Only the attributes on which Supermetrics and Attribution actually diverge.
| Attribute | Supermetrics | Attribution |
|---|---|---|
| Starting price | Free | $2000/month |
| Free tier | Yes | No |
| Platforms | Web, Google-sheets, Data-studio, Excel, Api | Web, Mobile, Api |
| Founded | 2010 | 2020 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Supermetrics
- Multi-source data connectors
- Real-time data sync
- Custom dimensions
- Data blending
- Scheduled reports
- Data transformation
- Visualization
- Google Analytics
Only in Attribution
- First-party data attribution
- Multi-touch attribution
- Privacy-compliant tracking
- Real-time insights
- Conversion tracking
- Channel attribution
- Custom reporting
- Google Analytics 4
Both cover
- API access
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Salesforce
- HubSpot
- GDPR compliant
- Data encryption
- OAuth
What people use each for
The jobs each tool is most often brought in to do.
Supermetrics
- Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Attribution
- Loading advertising data into BigQuery or Snowflake for reportingnot Attribution
- Automating recurring client marketing reports at an agencynot Attribution
Attribution
- Marketing attributionnot Supermetrics
- ROI trackingnot Supermetrics
- Privacy-compliant trackingnot Supermetrics
- First-party datanot Supermetrics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Supermetrics
- Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
- Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
- Refresh scheduling on those tiers is stated for Google Sheets only
- Snowflake and BigQuery data warehouse destinations require the Enterprise package
- SAML SSO is Enterprise only; lower tiers get basic single sign-on
- Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
- Enterprise carries no published price and is quote only
- The 20% saving is only available on yearly billing
- AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth
Attribution
Nothing recorded yet. See the Attribution review.
Pricing, plan by plan
Supermetrics
Free- FreeFree
- Basic data sources
- Daily refreshes
- Simple reports
- Pro$99/month
- 100+ data sources
- Real-time refreshes
- Advanced visualizations
- Business$399/month
- Custom data sources
- Priority support
- Advanced scheduling
Attribution
$2000/month- Starter$2000/month
- Up to 5 channels
- Basic attribution
- Monthly reports
- Professional$5000/month
- Unlimited channels
- Advanced attribution
- Weekly reports
- Enterprise$undefined/month
- Custom implementation
- Real-time attribution
- Dedicated support
Which should you pick?
Choose Supermetrics if
- You need multi-source data connectors.
- You want to start without paying.
- You work on Web, Google-sheets, Data-studio, Excel, Api.
- You also want real-time data sync.
Choose Attribution if
- You need first-party data attribution.
- You work on Web, Mobile, Api.
- You also want multi-touch attribution.
Questions people ask
- Is Supermetrics or Attribution better?
- Neither clearly leads. Supermetrics starts at Free and Attribution at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Supermetrics or Attribution?
- Supermetrics has a free tier; the other does not. Paid plans start at Free for Supermetrics and $2000/month for Attribution.
- Does Supermetrics or Attribution run on more platforms?
- Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Attribution runs on Web, Mobile, Api.
- Can I use Supermetrics for free?
- Yes. Supermetrics has a free tier, so you can try it without paying. Attribution starts at $2000/month.
- What is Supermetrics best used for?
- Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Attribution is typically brought in for.
- What can Supermetrics do that Attribution cannot?
- Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Both handle API access, Google Ads, Facebook Ads, Instagram Ads.