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Supermetrics vs Optimizely

Supermetrics logo

Supermetrics

Software

Bring all your marketing data into one place

From
Free
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Software

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Only Supermetrics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: Supermetrics covers Multi-source data connectors, Optimizely covers A/B testing.

Where they differ

Only the attributes on which Supermetrics and Optimizely actually diverge.

Attributes where Supermetrics and Optimizely differ
AttributeSupermetricsOptimizely
Starting priceFree$10000/year
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Google-sheets, Data-studio, Excel, ApiWeb, Mobile

Identical on both: user rating (Not yet rated), category (Unknown), founded (2010).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Adobe Analytics
  • SOC2
  • ISO27001

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Optimizely
  • Loading advertising data into BigQuery or Snowflake for reportingnot Optimizely
  • Automating recurring client marketing reports at an agencynot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Supermetrics
  • Feature flagging and personalisation for digital productsnot Supermetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

Supermetrics

Free
  • FreeFree
    • Basic data sources
    • Daily refreshes
    • Simple reports
  • Pro$99/month
    • 100+ data sources
    • Real-time refreshes
    • Advanced visualizations
  • Business$399/month
    • Custom data sources
    • Priority support
    • Advanced scheduling

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose Supermetrics if

  • You need multi-source data connectors.
  • You want to start without paying.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Questions people ask

Is Supermetrics or Optimizely better?
Neither clearly leads. Supermetrics starts at Free and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Supermetrics or Optimizely?
Supermetrics has a free tier; the other does not. Paid plans start at Free for Supermetrics and $10000/year for Optimizely.
Does Supermetrics or Optimizely run on more platforms?
Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Optimizely runs on Web, Mobile.
Can I use Supermetrics for free?
Yes. Supermetrics has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
What is Supermetrics best used for?
Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Optimizely is typically brought in for.
What can Supermetrics do that Optimizely cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle Google Analytics.
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Related pages

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