Software · head to head
Supermetrics vs Fathom Analytics
The short version
- Only Supermetrics has a free tier, so it costs nothing to try first.
- Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Fathom Analytics there is no free tier, only a 7 day trial
- They diverge on capability: Supermetrics covers Multi-source data connectors, Fathom Analytics covers Page view tracking.
Where they differ
Only the attributes on which Supermetrics and Fathom Analytics actually diverge.
| Attribute | Supermetrics | Fathom Analytics |
|---|---|---|
| Starting price | Free | $14/month |
| Free tier | Yes | No |
| Platforms | Web, Google-sheets, Data-studio, Excel, Api | Web |
| Founded | 2010 | 2014 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Supermetrics
- Multi-source data connectors
- Real-time data sync
- Custom dimensions
- Data blending
- Scheduled reports
- API access
- Data transformation
- Visualization
Only in Fathom Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Referrer tracking
- Privacy-focused
- Cloud deployment
- Web support
- 20+ languages language support
Both cover
- GDPR compliant
What people use each for
The jobs each tool is most often brought in to do.
Supermetrics
- Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Fathom Analytics
- Loading advertising data into BigQuery or Snowflake for reportingnot Fathom Analytics
- Automating recurring client marketing reports at an agencynot Fathom Analytics
Fathom Analytics
- Privacy-focused web analytics without cookie bannersnot Supermetrics
- A lightweight Google Analytics replacementnot Supermetrics
- Tracking many sites from one accountnot Supermetrics
- Long-term historical reporting while subscribednot Supermetrics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Supermetrics
- Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
- Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
- Refresh scheduling on those tiers is stated for Google Sheets only
- Snowflake and BigQuery data warehouse destinations require the Enterprise package
- SAML SSO is Enterprise only; lower tiers get basic single sign-on
- Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
- Enterprise carries no published price and is quote only
- The 20% saving is only available on yearly billing
- AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth
Fathom Analytics
- There is no free tier, only a 7 day trial
- Priced on pageviews, from $45 a month at the 500,000 pageview level
- Custom events count against the pageview allowance rather than being tracked separately
- Site allowances come in packs, with additional 50-site packs at $10 a month
- Data is retained forever only while the subscription is active
Pricing, plan by plan
Supermetrics
Free- FreeFree
- Basic data sources
- Daily refreshes
- Simple reports
- Pro$99/month
- 100+ data sources
- Real-time refreshes
- Advanced visualizations
- Business$399/month
- Custom data sources
- Priority support
- Advanced scheduling
Fathom Analytics
$14/month- Starter$14/month
- Unlimited page views
- 1 site
- Real-time analytics
Which should you pick?
Choose Supermetrics if
- You need multi-source data connectors.
- You want to start without paying.
- You work on Web, Google-sheets, Data-studio, Excel, Api.
- You also want real-time data sync.
Choose Fathom Analytics if
- You need page view tracking.
- You also want goal tracking.
Questions people ask
- Is Supermetrics or Fathom Analytics better?
- Neither clearly leads. Supermetrics starts at Free and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Supermetrics or Fathom Analytics?
- Supermetrics has a free tier; the other does not. Paid plans start at Free for Supermetrics and $14/month for Fathom Analytics.
- Does Supermetrics or Fathom Analytics run on more platforms?
- Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Fathom Analytics runs on Web.
- Can I use Supermetrics for free?
- Yes. Supermetrics has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
- What is Supermetrics best used for?
- Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Fathom Analytics is typically brought in for.
- What can Supermetrics do that Fathom Analytics cannot?
- Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle GDPR compliant.
Related pages
More on Supermetrics
More on Fathom Analytics
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