Software · head to head
Supermetrics vs Dreamdata
The short version
- Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Dreamdata company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution
- They diverge on capability: Supermetrics covers Multi-source data connectors, Dreamdata covers Multi-touch attribution.
Where they differ
Only the attributes on which Supermetrics and Dreamdata actually diverge.
| Attribute | Supermetrics | Dreamdata |
|---|---|---|
| Pricing model | subscription | Unknown |
| Platforms | Web, Google-sheets, Data-studio, Excel, Api | Web |
| Founded | 2010 | 2018 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Supermetrics
- Multi-source data connectors
- Real-time data sync
- Custom dimensions
- Data blending
- Scheduled reports
- API access
- Data transformation
- Visualization
Only in Dreamdata
- Multi-touch attribution
- Account-based analytics
- Pipeline analytics
- Customer journey mapping
- Revenue modeling
- Content attribution
- Channel performance
- Data unification
Both cover
- Google Ads
- LinkedIn Ads
- Salesforce
- HubSpot
- GDPR compliant
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Supermetrics
- Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Dreamdata
- Loading advertising data into BigQuery or Snowflake for reportingnot Dreamdata
- Automating recurring client marketing reports at an agencynot Dreamdata
Dreamdata
- B2B attributionnot Supermetrics
- Revenue analyticsnot Supermetrics
- Pipeline forecastingnot Supermetrics
- Marketing ROInot Supermetrics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Supermetrics
- Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
- Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
- Refresh scheduling on those tiers is stated for Google Sheets only
- Snowflake and BigQuery data warehouse destinations require the Enterprise package
- SAML SSO is Enterprise only; lower tiers get basic single sign-on
- Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
- Enterprise carries no published price and is quote only
- The 20% saving is only available on yearly billing
- AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth
Dreamdata
- Company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution
- Advanced features like custom attribution models require expensive custom pricing tier
- Steep implementation lift for complex multi-touch attribution setup
- Free tier limited to 2 months of historical data
Pricing, plan by plan
Supermetrics
Free- FreeFree
- Basic data sources
- Daily refreshes
- Simple reports
- Pro$99/month
- 100+ data sources
- Real-time refreshes
- Advanced visualizations
- Business$399/month
- Custom data sources
- Priority support
- Advanced scheduling
Dreamdata
FreeNo published plan breakdown. See the Dreamdata review.
Which should you pick?
Choose Supermetrics if
- You need multi-source data connectors.
- You want to start without paying.
- You work on Web, Google-sheets, Data-studio, Excel, Api.
- You also want real-time data sync.
Choose Dreamdata if
- You need multi-touch attribution.
- You want to start without paying.
- You also want account-based analytics.
Questions people ask
- Is Supermetrics or Dreamdata better?
- Neither clearly leads. Supermetrics starts at Free and Dreamdata at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Supermetrics or Dreamdata?
- Supermetrics starts at Free and Dreamdata at Free.
- Does Supermetrics or Dreamdata run on more platforms?
- Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Dreamdata runs on Web.
- Can I use Supermetrics for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Supermetrics best used for?
- Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Dreamdata is typically brought in for.
- What can Supermetrics do that Dreamdata cannot?
- Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Dreamdata covers Multi-touch attribution, Account-based analytics, Pipeline analytics, Customer journey mapping. Both handle Google Ads, LinkedIn Ads, Salesforce, HubSpot.
Answered from the vendors’ own pages
Dreamdata: Is there a free tier for Dreamdata?
Yes. Dreamdata offers a free tier with 5 seats, 2 months of history, company identification, and web analytics included.
SourceDreamdata: What CRM integrations does Dreamdata support?
Dreamdata integrates natively with Salesforce and HubSpot, pulling opportunity and account data to build attribution models.
SourceDreamdata: Can I build custom attribution models in Dreamdata?
Yes. Custom attribution models are available on the Attribution Advanced plan, which requires contact for custom pricing.
Source