Software · head to head
Supermetrics vs Matomo
The short version
- Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
- They diverge on capability: Supermetrics covers Multi-source data connectors, Matomo covers Web analytics.
Where they differ
Only the attributes on which Supermetrics and Matomo actually diverge.
| Attribute | Supermetrics | Matomo |
|---|---|---|
| Pricing model | subscription | freemium |
| Platforms | Web, Google-sheets, Data-studio, Excel, Api | Web, On-premise |
| Founded | 2010 | 2007 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Supermetrics
- Multi-source data connectors
- Real-time data sync
- Data blending
- Scheduled reports
- API access
- Data transformation
- Visualization
- Google Analytics
Only in Matomo
- Web analytics
- Real-time reports
- Goal tracking
- E-commerce tracking
- Google Search Console
- Privacy-focused
- Cloud deployment
- On-premise deployment
Both cover
- Custom dimensions
What people use each for
The jobs each tool is most often brought in to do.
Supermetrics
- Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Matomo
- Loading advertising data into BigQuery or Snowflake for reportingnot Matomo
- Automating recurring client marketing reports at an agencynot Matomo
Matomo
- Privacy focused web analytics as an alternative to Google Analyticsnot Supermetrics
- Self hosting analytics so visitor data stays on owned infrastructurenot Supermetrics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Supermetrics
- Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
- Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
- Refresh scheduling on those tiers is stated for Google Sheets only
- Snowflake and BigQuery data warehouse destinations require the Enterprise package
- SAML SSO is Enterprise only; lower tiers get basic single sign-on
- Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
- Enterprise carries no published price and is quote only
- The 20% saving is only available on yearly billing
- AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth
Matomo
- The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
- Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
- Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
- Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features
Pricing, plan by plan
Supermetrics
Free- FreeFree
- Basic data sources
- Daily refreshes
- Simple reports
- Pro$99/month
- 100+ data sources
- Real-time refreshes
- Advanced visualizations
- Business$399/month
- Custom data sources
- Priority support
- Advanced scheduling
Matomo
Free- Self-hostedFree
- Open-source
- Full analytics
- Privacy-focused
Which should you pick?
Choose Supermetrics if
- You need multi-source data connectors.
- You want to start without paying.
- You work on Web, Google-sheets, Data-studio, Excel, Api.
- You also want real-time data sync.
Choose Matomo if
- You need web analytics.
- You want to start without paying.
- You work on Web, On-premise.
- You also want real-time reports.
Questions people ask
- Is Supermetrics or Matomo better?
- Neither clearly leads. Supermetrics starts at Free and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Supermetrics or Matomo?
- Supermetrics starts at Free and Matomo at Free.
- Does Supermetrics or Matomo run on more platforms?
- Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Matomo runs on Web, On-premise.
- Can I use Supermetrics for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Supermetrics best used for?
- Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Matomo is typically brought in for.
- What can Supermetrics do that Matomo cannot?
- Supermetrics covers Multi-source data connectors, Real-time data sync, Data blending, Scheduled reports. Matomo covers Web analytics, Real-time reports, Goal tracking, E-commerce tracking. Both handle Custom dimensions.