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Software · head to head

Supermetrics vs Adobe Analytics

Supermetrics logo

Supermetrics

Software

Bring all your marketing data into one place

From
Free
Rated
-
Full reviewWebsite
Adobe Analytics logo

Adobe Analytics

Software

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Only Supermetrics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
  • They diverge on capability: Supermetrics covers Multi-source data connectors, Adobe Analytics covers Real-time reporting.

Where they differ

Only the attributes on which Supermetrics and Adobe Analytics actually diverge.

Attributes where Supermetrics and Adobe Analytics differ
AttributeSupermetricsAdobe Analytics
Starting priceFree$5000/month
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Google-sheets, Data-studio, Excel, ApiWeb, Mobile, Api
Founded20101982

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

What people use each for

The jobs each tool is most often brought in to do.

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Adobe Analytics
  • Loading advertising data into BigQuery or Snowflake for reportingnot Adobe Analytics
  • Automating recurring client marketing reports at an agencynot Adobe Analytics

Adobe Analytics

  • Advanced analyticsnot Supermetrics
  • Marketing optimizationnot Supermetrics
  • Customer insightsnot Supermetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Pricing, plan by plan

Supermetrics

Free
  • FreeFree
    • Basic data sources
    • Daily refreshes
    • Simple reports
  • Pro$99/month
    • 100+ data sources
    • Real-time refreshes
    • Advanced visualizations
  • Business$399/month
    • Custom data sources
    • Priority support
    • Advanced scheduling

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Which should you pick?

Choose Supermetrics if

  • You need multi-source data connectors.
  • You want to start without paying.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Questions people ask

Is Supermetrics or Adobe Analytics better?
Neither clearly leads. Supermetrics starts at Free and Adobe Analytics at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Supermetrics or Adobe Analytics?
Supermetrics has a free tier; the other does not. Paid plans start at Free for Supermetrics and $5000/month for Adobe Analytics.
Does Supermetrics or Adobe Analytics run on more platforms?
Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Adobe Analytics runs on Web, Mobile, Api.
Can I use Supermetrics for free?
Yes. Supermetrics has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
What is Supermetrics best used for?
Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Adobe Analytics is typically brought in for.
What can Supermetrics do that Adobe Analytics cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics.
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