Software · head to head
Supermetrics vs Datorama
The short version
- Only Supermetrics has a free tier, so it costs nothing to try first.
- They diverge on capability: Supermetrics covers Multi-source data connectors, Datorama covers Multi-channel data consolidation.
Where they differ
Only the attributes on which Supermetrics and Datorama actually diverge.
| Attribute | Supermetrics | Datorama |
|---|---|---|
| Starting price | Free | $1500/month |
| Free tier | Yes | No |
| Platforms | Web, Google-sheets, Data-studio, Excel, Api | Web, Mobile, Api |
| Founded | 2010 | 2016 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Supermetrics
- Multi-source data connectors
- Real-time data sync
- Custom dimensions
- Scheduled reports
- API access
- Data transformation
- Visualization
- HubSpot
Only in Datorama
- Multi-channel data consolidation
- AI-powered insights
- Custom dashboards
- Automated reporting
- Predictive analytics
- Real-time monitoring
- Anomaly detection
- Amazon Ads
Both cover
- Data blending
- Google Analytics
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Twitter Ads
- Salesforce
- GDPR compliant
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Supermetrics
- Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Datorama
- Loading advertising data into BigQuery or Snowflake for reportingnot Datorama
- Automating recurring client marketing reports at an agencynot Datorama
Datorama
- Marketing analyticsnot Supermetrics
- Performance monitoringnot Supermetrics
- Campaign analysisnot Supermetrics
- ROI measurementnot Supermetrics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Supermetrics
- Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
- Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
- Refresh scheduling on those tiers is stated for Google Sheets only
- Snowflake and BigQuery data warehouse destinations require the Enterprise package
- SAML SSO is Enterprise only; lower tiers get basic single sign-on
- Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
- Enterprise carries no published price and is quote only
- The 20% saving is only available on yearly billing
- AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth
Datorama
Nothing recorded yet. See the Datorama review.
Pricing, plan by plan
Supermetrics
Free- FreeFree
- Basic data sources
- Daily refreshes
- Simple reports
- Pro$99/month
- 100+ data sources
- Real-time refreshes
- Advanced visualizations
- Business$399/month
- Custom data sources
- Priority support
- Advanced scheduling
Datorama
$1500/month- Growth$1500/month
- Up to 25 data sources
- Standard dashboards
- Basic insights
- Scale$3500/month
- Up to 100 data sources
- Advanced dashboards
- AI-powered insights
- Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support
Which should you pick?
Choose Supermetrics if
- You need multi-source data connectors.
- You want to start without paying.
- You work on Web, Google-sheets, Data-studio, Excel, Api.
- You also want real-time data sync.
Choose Datorama if
- You need multi-channel data consolidation.
- You work on Web, Mobile, Api.
- You also want ai-powered insights.
Questions people ask
- Is Supermetrics or Datorama better?
- Neither clearly leads. Supermetrics starts at Free and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Supermetrics or Datorama?
- Supermetrics has a free tier; the other does not. Paid plans start at Free for Supermetrics and $1500/month for Datorama.
- Does Supermetrics or Datorama run on more platforms?
- Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Datorama runs on Web, Mobile, Api.
- Can I use Supermetrics for free?
- Yes. Supermetrics has a free tier, so you can try it without paying. Datorama starts at $1500/month.
- What is Supermetrics best used for?
- Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Datorama is typically brought in for.
- What can Supermetrics do that Datorama cannot?
- Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Scheduled reports. Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Both handle Data blending, Google Analytics, Google Ads, Facebook Ads.