Marketing & Analytics · head to head
Supermetrics vs Convert
Supermetrics
Marketing & Analytics
Bring all your marketing data into one place
- From
- Free
- Rated
- -
Convert
Marketing & Analytics
A/B testing platform for enterprises
- From
- $1000/month
- Rated
- -
The short version
- Only Supermetrics has a free tier, so it costs nothing to try first.
- Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- They diverge on capability: Supermetrics covers Multi-source data connectors, Convert covers A/B testing.
Where they differ
Only the attributes on which Supermetrics and Convert actually diverge.
| Attribute | Supermetrics | Convert |
|---|---|---|
| Starting price | Free | $1000/month |
| Pricing model | subscription | quote |
| Free tier | Yes | No |
| Platforms | Web, Google-sheets, Data-studio, Excel, Api | Web |
| Category | Marketing & Analytics | Unknown |
| Founded | 2010 | 2012 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Supermetrics
- Multi-source data connectors
- Real-time data sync
- Custom dimensions
- Data blending
- Scheduled reports
- Data transformation
- Visualization
- Google Ads
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- SSL encryption
- Cloud deployment
- Web support
- English language support
Both cover
- API access
- Google Analytics
What people use each for
The jobs each tool is most often brought in to do.
Supermetrics
- Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Convert
- Loading advertising data into BigQuery or Snowflake for reportingnot Convert
- Automating recurring client marketing reports at an agencynot Convert
Convert
- A/B, split and multivariate testing on websitesnot Supermetrics
- Server-side experimentation and feature flaggingnot Supermetrics
- Personalising site content to visitor segmentsnot Supermetrics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Supermetrics
- Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
- Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
- Refresh scheduling on those tiers is stated for Google Sheets only
- Snowflake and BigQuery data warehouse destinations require the Enterprise package
- SAML SSO is Enterprise only; lower tiers get basic single sign-on
- Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
- Enterprise carries no published price and is quote only
- The 20% saving is only available on yearly billing
- AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Pricing, plan by plan
Supermetrics
Free- FreeFree
- Basic data sources
- Daily refreshes
- Simple reports
- Pro$99/month
- 100+ data sources
- Real-time refreshes
- Advanced visualizations
- Business$399/month
- Custom data sources
- Priority support
- Advanced scheduling
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
Which should you pick?
Choose Supermetrics if
- You need multi-source data connectors.
- You want to start without paying.
- You work on Web, Google-sheets, Data-studio, Excel, Api.
- You also want real-time data sync.
Questions people ask
- Is Supermetrics or Convert better?
- Neither clearly leads. Supermetrics starts at Free and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Supermetrics or Convert?
- Supermetrics has a free tier; the other does not. Paid plans start at Free for Supermetrics and $1000/month for Convert.
- Does Supermetrics or Convert run on more platforms?
- Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Convert runs on Web.
- Can I use Supermetrics for free?
- Yes. Supermetrics has a free tier, so you can try it without paying. Convert starts at $1000/month.
- What is Supermetrics best used for?
- Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Convert is typically brought in for.
- What can Supermetrics do that Convert cannot?
- Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Convert covers A/B testing, Multivariate testing, Analytics, SSL encryption. Both handle API access, Google Analytics.