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Marketing & Analytics · head to head

Supermetrics vs Improvado

Supermetrics logo

Supermetrics

Marketing & Analytics

Bring all your marketing data into one place

From
Free
Rated
-
Full reviewWebsite
I

Improvado

Marketing & Analytics

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Only Supermetrics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Improvado no pricing is published, and no cost driver or minimum is stated
  • They diverge on capability: Supermetrics covers Multi-source data connectors, Improvado covers 500+ data source connectors.

Where they differ

Only the attributes on which Supermetrics and Improvado actually diverge.

Attributes where Supermetrics and Improvado differ
AttributeSupermetricsImprovado
Starting priceFree$1000/month
Free tierYesNo
PlatformsWeb, Google-sheets, Data-studio, Excel, ApiWeb, Api, Data-warehouse
Founded20102015

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Visualization
  • Instagram Ads

Only in Improvado

  • 500+ data source connectors
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors
  • Snowflake

Both cover

  • Data transformation
  • Google Analytics
  • Google Ads
  • Facebook Ads
  • Salesforce
  • HubSpot
  • GDPR compliant
  • Data encryption
  • OAuth

What people use each for

The jobs each tool is most often brought in to do.

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Improvado
  • Loading advertising data into BigQuery or Snowflake for reportingnot Improvado
  • Automating recurring client marketing reports at an agencynot Improvado

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Supermetrics
  • Feeding blended campaign data into BI tools and dashboardsnot Supermetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Pricing, plan by plan

Supermetrics

Free
  • FreeFree
    • Basic data sources
    • Daily refreshes
    • Simple reports
  • Pro$99/month
    • 100+ data sources
    • Real-time refreshes
    • Advanced visualizations
  • Business$399/month
    • Custom data sources
    • Priority support
    • Advanced scheduling

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Supermetrics if

  • You need multi-source data connectors.
  • You want to start without paying.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want real-time syncing.
Improvado review

Questions people ask

Is Supermetrics or Improvado better?
Neither clearly leads. Supermetrics starts at Free and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Supermetrics or Improvado?
Supermetrics has a free tier; the other does not. Paid plans start at Free for Supermetrics and $1000/month for Improvado.
Does Supermetrics or Improvado run on more platforms?
Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Improvado runs on Web, Api, Data-warehouse.
Can I use Supermetrics for free?
Yes. Supermetrics has a free tier, so you can try it without paying. Improvado starts at $1000/month.
What is Supermetrics best used for?
Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Improvado is typically brought in for.
What can Supermetrics do that Improvado cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Improvado covers 500+ data source connectors, Real-time syncing, Data warehouse integration, ETL capabilities. Both handle Data transformation, Google Analytics, Google Ads, Facebook Ads.
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