Marketing & Analytics · head to head
Supermetrics vs Lucky Orange
Supermetrics
Marketing & Analytics
Bring all your marketing data into one place
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Lucky Orange session-based pricing scales poorly during traffic spikes or successful campaigns
- They diverge on capability: Supermetrics covers Multi-source data connectors, Lucky Orange covers Heatmaps.
Where they differ
Only the attributes on which Supermetrics and Lucky Orange actually diverge.
| Attribute | Supermetrics | Lucky Orange |
|---|---|---|
| Pricing model | subscription | Unknown |
| Platforms | Web, Google-sheets, Data-studio, Excel, Api | Web |
| Category | Marketing & Analytics | Unknown |
| Founded | 2010 | 2012 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Supermetrics
- Multi-source data connectors
- Real-time data sync
- Custom dimensions
- Data blending
- Scheduled reports
- API access
- Data transformation
- Visualization
Only in Lucky Orange
- Heatmaps
- Session Recordings
- Live Chat
- Surveys
- Form Analytics
- Shopify
- WordPress
- BigCommerce
Both cover
- HubSpot
What people use each for
The jobs each tool is most often brought in to do.
Supermetrics
- Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Lucky Orange
- Loading advertising data into BigQuery or Snowflake for reportingnot Lucky Orange
- Automating recurring client marketing reports at an agencynot Lucky Orange
Lucky Orange
- User experience analysisnot Supermetrics
- Bug reproductionnot Supermetrics
- Conversion optimizationnot Supermetrics
- Customer journey mappingnot Supermetrics
- Usability testingnot Supermetrics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Supermetrics
- Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
- The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
- Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
- Refresh scheduling on those tiers is stated for Google Sheets only
- Snowflake and BigQuery data warehouse destinations require the Enterprise package
- SAML SSO is Enterprise only; lower tiers get basic single sign-on
- Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
- Enterprise carries no published price and is quote only
- The 20% saving is only available on yearly billing
- AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth
Lucky Orange
- Session-based pricing scales poorly during traffic spikes or successful campaigns
- Lacks A/B testing capabilities that competitors like Crazy Egg offer
- Less privacy-focused than Hotjar for session recording data
Pricing, plan by plan
Supermetrics
Free- FreeFree
- Basic data sources
- Daily refreshes
- Simple reports
- Pro$99/month
- 100+ data sources
- Real-time refreshes
- Advanced visualizations
- Business$399/month
- Custom data sources
- Priority support
- Advanced scheduling
Lucky Orange
Free- FreeFree
- 100 monthly sessions
- 30 days data retention
- Basic features
- Build$32/month
- 5,000 monthly sessions
- Live chat
- Heatmaps
- Grow$72/month
- 15,000 monthly sessions
- All Build features
- Expand$184/month
- 50,000 monthly sessions
- All features
Which should you pick?
Choose Supermetrics if
- You need multi-source data connectors.
- You want to start without paying.
- You work on Web, Google-sheets, Data-studio, Excel, Api.
- You also want real-time data sync.
Choose Lucky Orange if
- You need heatmaps.
- You want to start without paying.
- You also want session recordings.
Questions people ask
- Is Supermetrics or Lucky Orange better?
- Neither clearly leads. Supermetrics starts at Free and Lucky Orange at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Supermetrics or Lucky Orange?
- Supermetrics starts at Free and Lucky Orange at Free.
- Does Supermetrics or Lucky Orange run on more platforms?
- Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Lucky Orange runs on Web.
- Can I use Supermetrics for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Supermetrics best used for?
- Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Lucky Orange is typically brought in for.
- What can Supermetrics do that Lucky Orange cannot?
- Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Lucky Orange covers Heatmaps, Session Recordings, Live Chat, Surveys. Both handle HubSpot.
Answered from the vendors’ own pages
Lucky Orange: What is Lucky Orange's pricing based on?
Lucky Orange uses session-based pricing tiers. The Free plan tracks 100 monthly sessions; Build plan ($32/mo) tracks 5,000 sessions; Grow ($72/mo) tracks 15,000 sessions, up to Scale ($839/mo) for 300,000 sessions.
SourceLucky Orange: Does Lucky Orange include live chat?
Yes, unlike pure heatmap tools, Lucky Orange includes live chat with canned responses, operator transfers, co-browsing, and typing preview in all paid plans.
SourceLucky Orange: Can I get a 7-day free trial?
Yes, Lucky Orange offers a 7-day free trial with all features on every plan and no credit card required to start.
SourceLucky Orange: Does Lucky Orange track session recordings?
Yes, Lucky Orange provides dynamic heatmaps and visitor session recordings showing customer behavior, including drop-offs in conversion funnels.
SourceLucky Orange: How is Lucky Orange different from Hotjar?
Lucky Orange combines heatmaps with integrated live chat for real-time support, while Hotjar focuses more on feedback collection and UX research with better privacy defaults.
Source