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Software · head to head

Supermetrics vs Adverity

Supermetrics logo

Supermetrics

Software

Bring all your marketing data into one place

From
Free
Rated
-
Full reviewWebsite
Adverity logo

Adverity

Software

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite

The short version

  • Only Supermetrics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • They diverge on capability: Supermetrics covers Multi-source data connectors, Adverity covers Data aggregation.

Where they differ

Only the attributes on which Supermetrics and Adverity actually diverge.

Attributes where Supermetrics and Adverity differ
AttributeSupermetricsAdverity
Starting priceFree$999/month
Free tierYesNo
PlatformsWeb, Google-sheets, Data-studio, Excel, ApiWeb, Api, Mobile
Founded20102014

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Both cover

  • Google Analytics
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • Twitter Ads
  • Salesforce
  • GDPR compliant
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Adverity
  • Loading advertising data into BigQuery or Snowflake for reportingnot Adverity
  • Automating recurring client marketing reports at an agencynot Adverity

Adverity

  • Consolidating marketing data from many advertising platformsnot Supermetrics
  • Transforming and harmonising campaign data across sourcesnot Supermetrics
  • Monitoring data quality before it reaches reportingnot Supermetrics
  • Feeding a BI tool or warehouse with marketing datanot Supermetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Pricing, plan by plan

Supermetrics

Free
  • FreeFree
    • Basic data sources
    • Daily refreshes
    • Simple reports
  • Pro$99/month
    • 100+ data sources
    • Real-time refreshes
    • Advanced visualizations
  • Business$399/month
    • Custom data sources
    • Priority support
    • Advanced scheduling

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Which should you pick?

Choose Supermetrics if

  • You need multi-source data connectors.
  • You want to start without paying.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Questions people ask

Is Supermetrics or Adverity better?
Neither clearly leads. Supermetrics starts at Free and Adverity at $999/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Supermetrics or Adverity?
Supermetrics has a free tier; the other does not. Paid plans start at Free for Supermetrics and $999/month for Adverity.
Does Supermetrics or Adverity run on more platforms?
Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Adverity runs on Web, Api, Mobile.
Can I use Supermetrics for free?
Yes. Supermetrics has a free tier, so you can try it without paying. Adverity starts at $999/month.
What is Supermetrics best used for?
Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Adverity is typically brought in for.
What can Supermetrics do that Adverity cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Both handle Google Analytics, Google Ads, Facebook Ads, Instagram Ads.
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