Rowsvs
Todoist
Todoist: The world's #1 task manager and to-do list app
Rows
Browser spreadsheet whose formulas call live data from analytics, CRM and payment services
As of 30 August 2026, Rows is free to use. A spreadsheet where integrations live in the formula layer rather than in a separate import step, so a recurring report refreshes itself. Softwr lists it under Productivity.
Overview
What Rows does
Rows is a spreadsheet that runs in a browser and treats external data as a function call. Alongside ordinary spreadsheet formulas there are functions that query services such as analytics platforms, CRMs, payment processors and advertising accounts and return live results into cells, plus a publishing mode that turns a sheet into a shareable page or an embed. It is made by a European company that previously traded as dashdash. The free plan is genuinely usable for building, with unlimited members, ten connected integration accounts and a 1 MB import limit, but it refreshes manually only. That last point is the product. The integrations sit in the sheet rather than in a separate pipeline, so a weekly report that would otherwise be a spreadsheet plus a connector plus a scheduler becomes one document that updates itself. Refresh frequency is also what is metered: manual on free, daily on the entry paid tier, and as often as every minute on Pro. Read that ladder carefully, because what you are buying is scheduling, and the free plan is designed to let you build the thing and then need it to run without you. It is bought by marketing, growth and revenue operations people in small companies, and by agencies producing client reports. The trade-off is that it is not a replacement for Excel or Sheets, and it is not trying to be. The function library, add-ins, scripting, offline files and universal compatibility all live with the incumbents. It is also unusually hard to leave for a subtle reason: an exported file contains values, not connections, so everything you build is a live artefact that becomes a dead snapshot the moment it leaves.
What people use it for
- A weekly marketing report that pulls analytics, advertising and CRM figures into one refreshing sheet instead of three manual exports.
- Agency client dashboards shared as a page, without handing over access to the underlying accounts.
- Enriching a list of companies or contacts from inside the sheet rather than through a separate tool and a re-import.
- A small team that needs live numbers in a familiar grid and has nobody available to build a proper reporting stack.
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Rows.
- Refresh frequency is the metered resource, so the free plan refreshes manually only and daily automation begins on the paid tier, which means the automatic reporting that justifies the tool is exactly what the free plan withholds.
- Exports carry values rather than connections, so a downloaded file from Rows is a dead snapshot and anything you built has to be reconstructed from scratch elsewhere, which makes recurring reports quietly expensive to move.
- Guests are capped by tier at three on free and ten on the entry plan, so sharing a report with a client's team or a group of stakeholders pushes you up a tier for people who only ever look at a page.
- It is not Excel or Google Sheets, so the function library, add-ins, pivot behaviour, scripting and offline files people rely on are not all present, and it works as a reporting surface rather than as an organisation's general spreadsheet.
- The Pro tier adds a fixed monthly platform charge on top of the per-user price, so moving from daily to intra-day refresh, or from ten guests to a real audience, is a step change in cost rather than an increment.
Cross-shopped
What people choose instead of Rows
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
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- RowsvsThings 3
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Pricing
What Rows costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- 5 AI Tasks per month
- Manual data imports
- 10 integration accounts
- 3 guest members
- 1 MB file import size
- 7-day version history
Plus
$8 /mo
- 200 AI Tasks per month
- Daily data table automation
- 10 integration accounts
- 10 guest members
- 5 MB file import size
- 30-day version history
Pro
$79 /mo
- 1,000 AI Tasks per month
- Per-minute data automation
- 100 integration accounts
- 200 guest members
- 100 MB file import size
- 2-year version history
Enterprise
On request
- Unlimited AI Tasks
- Custom integrations and API endpoints
- Unlimited guest members
- SAML SSO
- Dedicated customer success manager
Capabilities
Features
Integrations in formulas
Functions that query external services and return live data into cells
Scheduled refresh
Manual on free, daily on the entry paid tier, up to every minute on Pro
Publishable sheets
Share a sheet as a page or embed it without granting access to the underlying accounts
Cell enrichment
Look up and enrich records from within the sheet, metered per month
AI tasks
Formula generation and data transformation, metered at 5 a month on free
Guests
Limited-access viewers capped by tier at 3 free, 10 on Plus and 200 on Pro
API access
Call allowances rising from 500 a month on free to much larger volumes when paid
Version history
Seven days on free, thirty on Plus, two years on Pro
Unlimited members
Workspace membership is not the metered resource; refresh frequency is
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Can it replace Excel or Google Sheets?
Not for general spreadsheet work. It is for reports and sheets that pull live data, and most teams end up running it alongside a conventional spreadsheet rather than instead of one.
What can I actually do on the free plan?
Real building: unlimited members, ten integration accounts, five AI tasks a month, 1 MB imports, three guests and seven days of version history. What you cannot do is schedule a refresh.
Does the data stay live after I export?
No. Exports contain values only, so the connections and the scheduling do not travel and the file stops updating the moment it leaves.
Is pricing per user?
Yes on the paid tiers, with a fixed platform fee added at Pro. Guests are counted and capped separately from members.
Keep looking
Where to go from Rows
- Rows alternativesEvery product people weigh against it
- Rows pricingPlans, floors and what the tiers exclude
- Rows badgesWhich rules it meets, and the figure behind each
- All Productivity softwareThe full category
- Best Productivity softwareThe shortlist, and how it was cut
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Softwr does not host reviews and shows no star rating for Rows, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Rows
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Every tier, and where the cost actually lands
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Rows badge
Its rating, and an embed for your own site
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