Insurance · head to head
InsurancePro vs Semsee
InsurancePro
Insurance
Agency management system for small US personal lines insurance agencies, now sold by Zywave
- From
- On request
- Rated
- -

Semsee
Insurance
Small commercial insurance quoting that sends one submission to many carriers
- From
- Free
- Rated
- -
The short version
- Only Semsee has a free tier, so it costs nothing to try first.
- Each has a real cost: InsurancePro commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.; Semsee the free tier only quotes Semsee's own carrier panel, so the workflow consolidation most agencies actually want, running their own appointments through one form, costs fifty dollars per user per month on top.
- They diverge on capability: InsurancePro covers Policy and client records, Semsee covers Single submission to many carriers.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which InsurancePro and Semsee actually diverge.
| Attribute | InsurancePro | Semsee |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | quote | Per user per month |
| Free tier | No | Yes |
| Platforms | Web, Windows, iOS, Android | Web |
Identical on both: user rating (Not yet rated), category (Insurance).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in InsurancePro
- Policy and client records
- TurboRater integration
- Commission tracking
- ACORD forms and certificates
- Automated task lists
- Document storage
- Reporting
- Download processing
Only in Semsee
- Single submission to many carriers
- Appetite checker
- Class code finder
- Direct appointment quoting
- ACORD forms
- Auto-fill
- Proposal generation
- Wholesale and MGA access
What people use each for
The jobs each tool is most often brought in to do.
InsurancePro
- A five person personal lines agency already running TurboRater that wants a management system from the same vendor so quotes flow through without rekeyingnot Semsee
- An agency leaving paper files and spreadsheets that needs ACORD forms and carrier download without an enterprise implementation projectnot Semsee
- A start-up agency that cannot justify Applied Epic pricing but needs commission reconciliation from day onenot Semsee
- An agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors togethernot Semsee
Semsee
- A personal lines agency starting to write small commercial that has no commercial appointments and needs market access without meeting carrier production requirementsnot InsurancePro
- A retail agency quoting twenty BOP submissions a month that is losing hours retyping the same risk into six carrier portalsnot InsurancePro
- A wholesaler that wants a structured intake form so retail agents stop sending incomplete submissions by emailnot InsurancePro
- An agency checking appetite before spending time on a submission that no carrier on its panel will writenot InsurancePro
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
InsurancePro
- Commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.
- TurboRater is a separate purchase, so the integration that is the main reason to buy InsurancePro is only available if you pay for both products, which changes the total cost comparison against systems that include no rater at all.
- Pricing is not published anywhere, so agencies cannot benchmark before entering a sales conversation and the quote varies with agency size and negotiation.
- Since the Zywave acquisition the product sits inside a portfolio whose strategic focus is benefits and commercial content, which raises a real question about how much engineering investment a small personal lines AMS will attract over the next few years.
- Carrier download coverage depends on IVANS connections that the agency must arrange with each carrier, so a new agency can spend weeks chasing download authorisations before the automation the system promises actually works.
Semsee
- The free tier only quotes Semsee's own carrier panel, so the workflow consolidation most agencies actually want, running their own appointments through one form, costs fifty dollars per user per month on top.
- Carrier coverage is concentrated in small commercial lines such as BOP, general liability and workers compensation, so anything with real complexity still goes to the carrier portal or the underwriter by email.
- Quotes returned are indicative for many carriers and still subject to underwriting referral, so an agent can present a number to a client and see it change at bind, which damages trust.
- The March 2026 acquisition by iBynd puts the product inside a wider distribution platform, and buyers should expect priority to shift towards iBynd's end-to-end ambitions rather than incremental improvements to standalone quoting.
- Agency management system integration is limited, so quote and policy data frequently has to be re-entered into the AMS after binding, which reintroduces the duplicate entry the product exists to remove.
Pricing, plan by plan
InsurancePro
On request- InsurancePro$undefined/year
- Agency management system
- TurboRater integration sold separately
- Carrier download
Semsee
Free- EssentialFree
- Access to the Semsee carrier panel
- Appetite checker
- ACORD form generation
- Professional$50/month
- Everything in Essential
- Quote your own direct appointed carriers
- Class code finder
- Enterprise$undefined/month
- White labelled deployment
- Advanced workflow
- Carrier and MGA distribution features
Which should you pick?
Choose InsurancePro if
- You need policy and client records.
- You work on Web, Windows, iOS, Android.
- You also want turborater integration.
Choose Semsee if
- You need single submission to many carriers.
- You want to start without paying.
- You also want appetite checker.
Questions people ask
- Is InsurancePro or Semsee better?
- Neither clearly leads. InsurancePro starts at On request and Semsee at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, InsurancePro or Semsee?
- Semsee has a free tier; the other does not. Paid plans start at On request for InsurancePro and Free for Semsee.
- Does InsurancePro or Semsee run on more platforms?
- InsurancePro runs on Web, Windows, iOS, Android. Semsee runs on Web.
- Can I use Semsee for free?
- Yes. Semsee has a free tier, so you can try it without paying. InsurancePro starts at On request.
- What is InsurancePro best used for?
- InsurancePro is most often used for a five person personal lines agency already running turborater that wants a management system from the same vendor so quotes flow through without rekeying, an agency leaving paper files and spreadsheets that needs acord forms and carrier download without an enterprise implementation project, a start-up agency that cannot justify applied epic pricing but needs commission reconciliation from day one, an agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors together. Of those, a five person personal lines agency already running turborater that wants a management system from the same vendor so quotes flow through without rekeying and an agency leaving paper files and spreadsheets that needs acord forms and carrier download without an enterprise implementation project are not what Semsee is typically brought in for.
- What can InsurancePro do that Semsee cannot?
- InsurancePro covers Policy and client records, TurboRater integration, Commission tracking, ACORD forms and certificates. Semsee covers Single submission to many carriers, Appetite checker, Class code finder, Direct appointment quoting.
Answered from the vendors’ own pages
InsurancePro: Is InsurancePro still sold under its own name?
Yes. It is now a Zywave product, sold on the TurboRater site as InsurancePro, but it retains its own name and its own product page.
Semsee: Is Semsee free?
The Essential tier is genuinely free and gives access to Semsee's own carrier panel. Quoting your own direct appointments requires the Professional tier at fifty dollars per user per month.
InsurancePro: Do I need TurboRater to use InsurancePro?
No, but without it you lose the quote-to-management data flow that is the main commercial argument for choosing this system over a rival.
Semsee: Do I need carrier appointments to use it?
No. That is the main reason small agencies sign up, since Semsee's panel provides market access without production commitments.
InsurancePro: Can it handle commercial lines?
It can record commercial policies and produce commercial ACORD forms, but agencies writing substantial commercial books generally find the workflow and reporting insufficient.
Semsee: Is Semsee still independent?
No. iBynd acquired Semsee in March 2026, though the product is still sold under the Semsee name.
InsurancePro: What does it cost?
Zywave does not publish pricing. Expect a quote based on agency headcount and modules, with rating licensed separately.
Semsee: Which lines does it cover?
Small commercial: business owners policy, general liability, workers compensation, commercial auto and some professional liability, depending on carrier.
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