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Aha!

Roadmapping software for product builders

Overview

What Aha! does

Aha! is the world's #1 product development software. It helps more than 700,000 product builders bring their strategy to life. The complete Aha! suite includes Aha! Roadmaps, Aha! Ideas, Aha! Notebooks, Aha! Whiteboards, and Aha! Develop.

What people use it for

  • Product roadmapping linked to strategy and goals
  • Collecting and scoring customer feedback through Ideas
  • Customer research and interview analysis with Discovery
  • Agile delivery tracking with Develop
  • Internal product documentation with Knowledge

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Aha!.

  • Sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
  • Roadmaps at $59 per user per month is expensive next to general project tools, and Discovery and Ideas add $39 each
  • The Develop integration with Roadmaps requires the Enterprise or Enterprise+ tier
  • Annual billing is by invoice only; monthly is card

Cross-shopped

What people choose instead of Aha!

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Aha! logo
    Aha!
    vs
    Productboard logo
    Productboard

    Productboard: Dedicated roadmapping and prioritization tool for product teams

  • Aha! logo
    Aha!
    vs
    Roadmunk logo
    Roadmunk

    Roadmunk: Visual roadmapping software for product planning and strategy

  • Aha! logo
    Aha!
    vs
    Linear logo
    Linear

    Linear: Product development and issue tracking for engineering teams

  • Aha! logo
    Aha!
    vs
    Fibery logo
    Fibery

    Fibery: Collaborative workspace for product and project management

  • Aha! logo
    Aha!
    vs
    Wrike logo
    Wrike

    Wrike: Project and portfolio management platform used by product teams

Pricing

What Aha! costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Startup

$29 /mo

  • All premium features
  • Discounted pricing for early-stage startups

Premium

$59 /mo

  • Strategy setting
  • Roadmap creation
  • Feature prioritization
  • 40+ integrations

Enterprise

On request

  • Unlimited reviewers and viewers
  • Advanced features

Enterprise+

On request

  • Everything in Enterprise plus workflow automation
  • Capacity planning
  • Concierge support

Capabilities

Features

  • Strategic roadmaps

    Strategic roadmaps capability

  • Release planning

    Release planning capability

  • Idea management

    Idea management capability

  • Requirements & user stories

    Requirements & user stories capability

  • Visual workflows

    Visual workflows capability

  • Gantt charts

    Gantt charts capability

  • Pivot tables

    Pivot tables capability

  • Custom scorecards

    Custom scorecards capability

  • Jira

    Integration with Jira

  • Azure DevOps

    Integration with Azure DevOps

  • GitHub

    Integration with GitHub

  • GitLab

    Integration with GitLab

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does Aha! have a free tier?

No. Aha! offers a 30-day free trial without requiring a credit card, but there is no permanent free plan. Pricing starts at $59/user/month for Aha! Roadmaps.

Source
How is Aha! pricing structured?

Aha! uses per-user billing. Premium plan charges all users equally regardless of permission level. Enterprise plans only charge for workspace owners and contributors, with unlimited reviewers and viewers at no additional cost.

Source
Can I use Aha! offline?

Aha! is a cloud-based SaaS platform with no offline mode mentioned in documentation. All features require internet connectivity to the cloud servers.

Source
What does Enterprise+ plan include?

Enterprise+ includes workflow automation, capacity planning, custom tables and calculations, advanced license management, account backup and export, anti-virus scanning, IP access control, and concierge white-glove support.

Source
How many integrations does Aha! support?

Aha! Roadmaps offers 40+ integrations including Jira, Azure DevOps, Slack, Salesforce, and Zendesk. Salesforce and Zendesk require additional add-on purchases.

Source

Behind it

Who makes Aha!

Company
Aha! Labs Inc
Based in
Menlo Park, CA
Founders
Brian de Haaff, Dr. Chris Waters

Timeline

Aha! over time

  1. Milestone2024-01-01

    Aha! Builder launched as AI-powered app creation tool

    Source
  2. Launch2021-01-01

    Aha! Develop released for engineering teams

    Source
  3. Launch2020-01-01

    Aha! Ideas launched for customer feedback crowdsourcing

    Source
  4. Launch2014-01-01

    Aha! Roadmaps launched after beta with 500+ product teams, achieved profitability with 125 enterprise customers

    Source
  5. Founded2013-01-01

    Aha! founded in Menlo Park, California

    Source

Keep looking

Where to go from Aha!

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Softwr does not host reviews and shows no star rating for Aha!, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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