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Software · head to head

Aha! vs Trello

Aha! logo

Aha!

Software

Roadmapping software for product builders

From
$59/month
Rated
-
Trello logo

Trello

Software

Organize anything, together

From
Free
Rated
-

The short version

  • Only Trello has a free tier, so it costs nothing to try first.
  • Each has a real cost: Aha! sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user; Trello free tier limited to 10 boards and 10 collaborators per workspace
  • They diverge on capability: Aha! covers Strategic roadmaps, Trello covers Kanban boards.

Where they differ

Only the attributes on which Aha! and Trello actually diverge.

Attributes where Aha! and Trello differ
AttributeAha!Trello
Starting price$59/monthFree
Free tierNoYes
PlatformsWebWeb, Ios, Android, Windows, Macos
Founded20132011

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Aha!

  • Strategic roadmaps
  • Release planning
  • Idea management
  • Requirements & user stories
  • Visual workflows
  • Gantt charts
  • Pivot tables
  • Custom scorecards

Only in Trello

  • Kanban boards
  • Cards & lists
  • Drag-and-drop interface
  • Activity feed
  • Due dates & reminders
  • File attachments
  • Comments & mentions
  • Power-Ups ecosystem

Both cover

  • Jira
  • GitHub
  • Salesforce
  • Slack
  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Aha!

  • Product roadmapping linked to strategy and goalsnot Trello
  • Collecting and scoring customer feedback through Ideasnot Trello
  • Customer research and interview analysis with Discoverynot Trello
  • Agile delivery tracking with Developnot Trello
  • Internal product documentation with Knowledgenot Trello

Trello

  • Project trackingnot Aha!
  • Content calendarsnot Aha!
  • Sales pipelinesnot Aha!
  • Onboarding processesnot Aha!
  • Personal task managementnot Aha!

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Aha!

  • Sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
  • Roadmaps at $59 per user per month is expensive next to general project tools, and Discovery and Ideas add $39 each
  • The Develop integration with Roadmaps requires the Enterprise or Enterprise+ tier
  • Annual billing is by invoice only; monthly is card

Trello

  • Free tier limited to 10 boards and 10 collaborators per workspace
  • Free tier automation capped at 250 monthly Butler runs
  • No offline access; web-based platform requires internet connection
  • Advanced views (timeline, table, dashboard) not available on Standard plan
  • SSO only available on Enterprise plan

Pricing, plan by plan

Aha!

$59/month
  • Startup$29/month
    • All premium features
    • Discounted pricing for early-stage startups
  • Premium$59/month
    • Strategy setting
    • Roadmap creation
    • Feature prioritization
  • Enterprise$null/month
    • Unlimited reviewers and viewers
    • Advanced features
  • Enterprise+$null/month
    • Everything in Enterprise plus workflow automation
    • Capacity planning
    • Concierge support

Trello

Free
  • FreeFree
    • Up to 10 boards/workspace
    • Up to 10 collaborators
    • 250 monthly Butler automation runs
  • Standard$5/user/month
    • Unlimited boards
    • Unlimited Power-Ups
    • 1,000 monthly Butler runs
  • Premium$10/user/month
    • All Standard features
    • Timeline, table, dashboard, calendar views
    • Unlimited automation
  • Enterprise$17.5/user/month
    • All Premium features
    • Unlimited workspaces
    • SSO and user provisioning

Which should you pick?

Choose Aha! if

  • You need strategic roadmaps.
  • You also want release planning.

Choose Trello if

  • You need kanban boards.
  • You want to start without paying.
  • You work on Web, Ios, Android, Windows, Macos.
  • You also want cards & lists.

Questions people ask

Is Aha! or Trello better?
Neither clearly leads. Aha! starts at $59/month and Trello at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Aha! or Trello?
Trello has a free tier; the other does not. Paid plans start at $59/month for Aha! and Free for Trello.
Does Aha! or Trello run on more platforms?
Aha! runs on Web. Trello runs on Web, Ios, Android, Windows, Macos.
Can I use Trello for free?
Yes. Trello has a free tier, so you can try it without paying. Aha! starts at $59/month.
What is Aha! best used for?
Aha! is most often used for product roadmapping linked to strategy and goals, collecting and scoring customer feedback through ideas, customer research and interview analysis with discovery, agile delivery tracking with develop. Of those, product roadmapping linked to strategy and goals and collecting and scoring customer feedback through ideas are not what Trello is typically brought in for.
What can Aha! do that Trello cannot?
Aha! covers Strategic roadmaps, Release planning, Idea management, Requirements & user stories. Trello covers Kanban boards, Cards & lists, Drag-and-drop interface, Activity feed. Both handle Jira, GitHub, Salesforce, Slack.

Answered from the vendors’ own pages

Aha!: Does Aha! have a free tier?

No. Aha! offers a 30-day free trial without requiring a credit card, but there is no permanent free plan. Pricing starts at $59/user/month for Aha! Roadmaps.

Source
Trello: What are the free tier limitations for Trello?

Trello Free supports up to 10 boards per workspace, unlimited cards, 250 monthly Butler automation runs, and up to 10 Power-Up attachments. Limited to 10 collaborators per workspace.

Source
Aha!: How is Aha! pricing structured?

Aha! uses per-user billing. Premium plan charges all users equally regardless of permission level. Enterprise plans only charge for workspace owners and contributors, with unlimited reviewers and viewers at no additional cost.

Source
Trello: What features are included in the Standard plan?

Standard ($5-6/user/month) adds unlimited boards, custom fields, advanced checklists, 1,000 monthly automation runs, list colors, and calendar view access.

Source
Aha!: Can I use Aha! offline?

Aha! is a cloud-based SaaS platform with no offline mode mentioned in documentation. All features require internet connectivity to the cloud servers.

Source
Trello: Does Trello offer SSO and on which plan?

SSO through Atlassian Guard is included only on the Enterprise plan ($17.50/user/month or $210/year per user).

Source
Aha!: What does Enterprise+ plan include?

Enterprise+ includes workflow automation, capacity planning, custom tables and calculations, advanced license management, account backup and export, anti-virus scanning, IP access control, and concierge white-glove support.

Source
Trello: How many file attachment options are available?

Free tier includes 2 Power-Ups per board, Standard adds unlimited Power-Ups, and Premium and above offer full Power-Up marketplace access with custom integration options.

Source
Aha!: How many integrations does Aha! support?

Aha! Roadmaps offers 40+ integrations including Jira, Azure DevOps, Slack, Salesforce, and Zendesk. Salesforce and Zendesk require additional add-on purchases.

Source
Trello: Is there offline access to Trello boards?

Trello is a web-based application requiring internet connection. Mobile apps are available for iOS and Android but do not support true offline editing.

Source

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