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Fleet Management · head to head

Motive vs Webfleet

Motive logo

Motive

Fleet Management

ELD compliance, AI dashcams and spend management for North American commercial fleets

From
On request
Rated
-
Full reviewWebsite
Webfleet logo

Webfleet

Fleet Management

European fleet telematics, owned by Bridgestone since the TomTom Telematics sale

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Motive contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.; Webfleet ownership sits with a tyre manufacturer, so product investment follows the tyre and vehicle services strategy, and features that do not feed that business have historically moved slowly.
  • They diverge on capability: Motive covers ELD compliance, Webfleet covers Tachograph management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Motive and Webfleet actually diverge.

Attributes where Motive and Webfleet differ
AttributeMotiveWebfleet

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Fleet Management).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Motive

  • ELD compliance
  • AI dashcams
  • GPS tracking
  • Driver safety scoring
  • Vehicle diagnostics
  • Spend management

Only in Webfleet

  • Tachograph management
  • OptiDrive 360
  • LINK devices
  • PRO driver terminals
  • Tyre and vehicle data
  • Video telematics

What people use each for

The jobs each tool is most often brought in to do.

Motive

  • A trucking fleet that must run FMCSA compliant electronic logs and wants cameras from the same vendornot Webfleet
  • An operator facing an insurance renewal that requires evidence of a driver coaching programmenot Webfleet
  • A construction fleet tracking both vehicles and unpowered assets such as trailers and generatorsnot Webfleet
  • A fleet suspecting fuel card misuse and wanting transactions matched against vehicle locationnot Webfleet

Webfleet

  • A haulage operator running heavy goods vehicles across EU borders that must download tachograph data remotely and prove driving-time compliancenot Motive
  • A European van fleet that wants driver coaching and fuel reporting without buying an American platform with unused compliance modulesnot Motive
  • An organisation already buying Bridgestone tyres and maintenance that can fold telematics into an existing service contractnot Motive
  • Fleets that want in-cab navigation and job dispatch on a dedicated driver terminal rather than a phone appnot Motive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Motive

  • Contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • Driver facing cameras generate real workforce resistance, and fleets in tight labour markets have lost drivers over the rollout rather than the technology.
  • Installation and calibration across a distributed fleet takes weeks of vehicle downtime, which is rarely costed into the comparison at the point of purchase.
  • The rebrand from KeepTruckin means older documentation, integration guides and third-party references are inconsistent, which slows technical work on connections.
  • Coverage depends on cellular networks, so remote route segments produce gaps in tracking and delayed log uploads that drivers then have to reconcile.

Webfleet

  • Ownership sits with a tyre manufacturer, so product investment follows the tyre and vehicle services strategy, and features that do not feed that business have historically moved slowly.
  • North American coverage is thin next to the European operation, with a smaller partner network and an hours of service product that is not competitive with purpose-built ELD vendors.
  • Useful compliance capability sits in add-on tiers, so remote tachograph download and advanced reporting push the real per vehicle cost well above the entry quote.
  • The camera line arrived later than the market and offers less on-device detection and less coaching workflow than Lytx or Samsara, so safety-driven buyers often end up running a second system.
  • Contracts are hardware-led and usually multi-year, so replacing Webfleet means either running out the term or writing off installed devices that have no resale value.

Pricing, plan by plan

Motive

On request
  • Motive$undefined/year
    • Per-vehicle subscription over a multi-year term
    • Hardware supplied within the agreement rather than purchased outright
    • Dashcams, asset trackers and spend management priced as separate lines

Webfleet

On request
  • Webfleet$undefined/year
    • Per vehicle subscription in feature tiers
    • Hardware bought outright or amortised over the term
    • Tachograph and remote download sold as add-ons

Which should you pick?

Choose Motive if

  • You need eld compliance.
  • You work on Web, iOS, Android.
  • You also want ai dashcams.
Motive review

Choose Webfleet if

  • You need tachograph management.
  • You work on Web, iOS, Android.
  • You also want optidrive 360.
Webfleet review

Questions people ask

Is Motive or Webfleet better?
Neither clearly leads. Motive starts at On request and Webfleet at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Motive or Webfleet?
Motive starts at On request and Webfleet at On request.
Does Motive or Webfleet run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Motive best used for?
Motive is most often used for a trucking fleet that must run fmcsa compliant electronic logs and wants cameras from the same vendor, an operator facing an insurance renewal that requires evidence of a driver coaching programme, a construction fleet tracking both vehicles and unpowered assets such as trailers and generators, a fleet suspecting fuel card misuse and wanting transactions matched against vehicle location. Of those, a trucking fleet that must run fmcsa compliant electronic logs and wants cameras from the same vendor and an operator facing an insurance renewal that requires evidence of a driver coaching programme are not what Webfleet is typically brought in for.
What can Motive do that Webfleet cannot?
Motive covers ELD compliance, AI dashcams, GPS tracking, Driver safety scoring. Webfleet covers Tachograph management, OptiDrive 360, LINK devices, PRO driver terminals.

Answered from the vendors’ own pages

Motive: Is Motive the same company as KeepTruckin?

Yes. KeepTruckin renamed to Motive in 2022. The products and account relationships carried over.

Webfleet: Is Webfleet still connected to TomTom?

No. TomTom sold the telematics business to Bridgestone in 2019. There is still navigation and mapping heritage in the driver terminals, but the owner and the strategy are Bridgestone.

Motive: Can hardware be bought outright?

It is normally supplied inside a multi-year subscription rather than sold, which is why the exit cost of a shrinking fleet is high.

Webfleet: Can it handle US ELD requirements?

There is an offering, but it is not the strength of the platform. A fleet whose main problem is US hours of service compliance should look at vendors built around that mandate.

Motive: Does it work outside the United States?

Canada and Mexico are supported, including Canadian electronic logging requirements. Coverage elsewhere is limited.

Webfleet: Do I have to buy Bridgestone tyres to use it?

No. The tyre services integration is optional. It is worth pricing as a bundle if you already buy from Bridgestone, because that is where the discounting sits.

Motive: Are the driver facing cameras optional?

Yes, road facing only configurations are available, and fleets worried about driver retention often start there.

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