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Real Estate · head to head

LoopNet vs VTS

LoopNet logo

LoopNet

Real Estate

Commercial property listing marketplace owned by CoStar, where searching is free and the paid product is advertising exposure for brokers

From
Free
Rated
-
Full reviewWebsite
VTS logo

VTS

Real Estate

Leasing and asset management platform for commercial landlords, centralising deal pipeline, stacking plans and tenant activity with no published pricing

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only LoopNet has a free tier, so it costs nothing to try first.
  • Each has a real cost: LoopNet loopNet is owned by CoStar, the dominant CRE data provider, so paying for LoopNet placement indirectly reinforces a single company dominant position across both listings and data in commercial real estate.; VTS pricing is entirely unpublished, and reviewer sentiment specifically calls out cost as high for smaller teams or portfolios with limited leasing volume, meaning value is genuinely scale-dependent.
  • They diverge on capability: LoopNet covers Free listing search, VTS covers Deal pipeline tracking.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which LoopNet and VTS actually diverge.

Attributes where LoopNet and VTS differ
AttributeLoopNetVTS
Starting priceFreeOn request
Pricing modelFree to search; paid tiers for listing advertisersquote
Free tierYesNo

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LoopNet

  • Free listing search
  • Tiered ad packages
  • CoStar network exposure
  • Syndication
  • Lead and view analytics
  • Saved search alerts

Only in VTS

  • Deal pipeline tracking
  • Stacking plans
  • Lease expiration management
  • Market intelligence
  • Broker collaboration tools
  • Portfolio reporting

What people use each for

The jobs each tool is most often brought in to do.

LoopNet

  • A broker wanting one listing to reach both general public searchers and CoStar professional subscriber base without a second paymentnot VTS
  • A property owner marketing a for-sale or for-lease asset who wants syndication across 150+ partner sites from a single listingnot VTS
  • A tenant or investor searching for available commercial space for free without needing a paid accountnot VTS
  • A brokerage comparing LoopNet advertising spend against its overall CoStar data subscription, since both are owned by the same companynot VTS

VTS

  • A landlord with dozens of properties needing real-time stacking plan visibility across the whole portfolionot LoopNet
  • An asset manager tracking lease expirations months ahead to plan renewal or re-leasing strategynot LoopNet
  • A large leasing team wanting centralised deal pipeline data shared with representing brokersnot LoopNet
  • An institutional owner wanting portfolio-level leasing velocity reporting for investor updatesnot LoopNet

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LoopNet

  • LoopNet is owned by CoStar, the dominant CRE data provider, so paying for LoopNet placement indirectly reinforces a single company dominant position across both listings and data in commercial real estate.
  • Paid tiers scale from Silver at roughly $131 a month upward, and Gold and Platinum pricing is not published, making budget comparison against competitors like CREXi harder to do cleanly.
  • Because listing quality and exposure correlate with ad spend tier, owners and brokers who cannot justify higher tiers get less visibility even for genuinely strong properties.
  • As a marketplace dependent on the CoStar data ecosystem, any pricing, policy or antitrust exposure affecting CoStar Group (including the June 2026 price-fixing lawsuit naming major brokerages) has knock-on relevance for LoopNet advertisers.
  • Free searchers and casual browsers create high traffic volume that is not itself the paying customer, so lead quality for advertisers varies and includes non-serious enquiries.

VTS

  • Pricing is entirely unpublished, and reviewer sentiment specifically calls out cost as high for smaller teams or portfolios with limited leasing volume, meaning value is genuinely scale-dependent.
  • A single-building or small-portfolio owner gets comparatively little benefit from cross-portfolio features that are the platform core selling point, so the cost-to-value ratio is worse at small scale.
  • It manages leasing and asset data but is not a full property management or accounting system, so most landlords still run VTS alongside Yardi, MRI or a similar system rather than instead of one.
  • Broker adoption varies, so a landlord depending on shared deal tracking with external brokers has limited control over whether those brokers actually use the platform consistently.
  • As a data-centralisation tool, the value depends heavily on disciplined data entry from leasing staff, and inconsistent use degrades the stacking plan and pipeline accuracy the platform is sold on.

Pricing, plan by plan

LoopNet

Free
  • Search (public)Free
    • Free browsing of listings, no account required for basic search
  • Silver listing plan$undefined/month
    • Entry paid advertising tier for brokers and owners
  • Gold / Platinum$undefined/month
    • Higher-visibility placement and expanded marketing tools, quote for exact pricing

VTS

On request
  • VTS$undefined/year
    • No published pricing, quote required
    • Cost scales with portfolio size and building count
    • Separate landlord and broker-facing products

Which should you pick?

Choose LoopNet if

  • You need free listing search.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want tiered ad packages.
LoopNet review

Choose VTS if

  • You need deal pipeline tracking.
  • You work on Web, iOS, Android.
  • You also want stacking plans.
VTS review

Questions people ask

Is LoopNet or VTS better?
Neither clearly leads. LoopNet starts at Free and VTS at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LoopNet or VTS?
LoopNet has a free tier; the other does not. Paid plans start at Free for LoopNet and On request for VTS.
Does LoopNet or VTS run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use LoopNet for free?
Yes. LoopNet has a free tier, so you can try it without paying. VTS starts at On request.
What is LoopNet best used for?
LoopNet is most often used for a broker wanting one listing to reach both general public searchers and costar professional subscriber base without a second payment, a property owner marketing a for-sale or for-lease asset who wants syndication across 150+ partner sites from a single listing, a tenant or investor searching for available commercial space for free without needing a paid account, a brokerage comparing loopnet advertising spend against its overall costar data subscription, since both are owned by the same company. Of those, a broker wanting one listing to reach both general public searchers and costar professional subscriber base without a second payment and a property owner marketing a for-sale or for-lease asset who wants syndication across 150+ partner sites from a single listing are not what VTS is typically brought in for.
What can LoopNet do that VTS cannot?
LoopNet covers Free listing search, Tiered ad packages, CoStar network exposure, Syndication. VTS covers Deal pipeline tracking, Stacking plans, Lease expiration management, Market intelligence.

Answered from the vendors’ own pages

LoopNet: Is LoopNet free to use?

Searching and browsing listings is free. Payment is required only if you are the one advertising a property for sale or lease.

VTS: Is VTS for tenants or landlords?

Landlords and their leasing and asset management teams. There is a separate broker-facing product, but tenants are not the customer.

LoopNet: Who owns LoopNet?

CoStar Group, which acquired it in 2012 for roughly $860 million; it remains part of the same company that owns the CoStar data subscription product.

VTS: How much does VTS cost?

Pricing is not published anywhere; cost is quoted based on portfolio size and building count.

LoopNet: How much does listing advertising cost?

The Silver plan starts around $131 a month; Gold and Platinum tiers are priced higher with more placement and marketing tools, quoted directly.

VTS: Does VTS replace property management software?

No. It manages leasing pipeline and asset data; landlords typically still run separate property management and accounting systems such as Yardi Voyager or MRI Software alongside it.

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