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Business Intelligence · head to head

Glassbox vs Zoho Analytics

Glassbox logo

Glassbox

Business Intelligence

Digital experience intelligence

From
On request
Rated
-
Full reviewWebsite
Zoho Analytics logo

Zoho Analytics

Business Intelligence

Self-service BI and analytics platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Glassbox no fixed pricing tiers published; custom quotes required based on package, data retention, and session volume; Zoho Analytics the free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • They diverge on capability: Glassbox covers Session Replay, Zoho Analytics covers AI Assistant.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Glassbox and Zoho Analytics actually diverge.

Attributes where Glassbox and Zoho Analytics differ
AttributeGlassboxZoho Analytics
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, Mobile, HybridWeb, Mobile, Embedded
Founded20101996

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Glassbox

  • Session Replay
  • Struggle Detection
  • Journey Mapping
  • AI Insights
  • Voice of Customer
  • Adobe Analytics
  • ServiceNow
  • Medallia

Only in Zoho Analytics

  • AI Assistant
  • Drag-and-drop Reports
  • Auto-blending
  • Embedded Analytics
  • White-labeling
  • Zoho CRM
  • QuickBooks
  • Xero

Both cover

  • Google Analytics
  • Salesforce
  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Glassbox

  • User experience analysisnot Zoho Analytics
  • Bug reproductionnot Zoho Analytics
  • Conversion optimizationnot Zoho Analytics
  • Customer journey mappingnot Zoho Analytics
  • Usability testingnot Zoho Analytics

Zoho Analytics

  • Self-service dashboards and reports over business datanot Glassbox
  • Blending data from Zoho apps, databases and cloud services into one workspacenot Glassbox
  • Embedding white-labelled analytics inside another productnot Glassbox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Glassbox

  • No fixed pricing tiers published; custom quotes required based on package, data retention, and session volume

Zoho Analytics

  • The free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • Plans are sold with a minimum user count: Basic starts at 2 users, Standard at 5, Premium at 15 and Enterprise at 50
  • Row capacity is part of the plan, starting at 0.5 million rows on Basic, and additional rows are sold as add-ons
  • Viewer licences are sold in blocks of 25 minimum rather than one at a time
  • Data alerts are capped per plan at 10, 30 and 100 active alerts across the whole account
  • REST API usage is metered in API units per day, from 4,000 per day on the lowest paid tier, with extra units sold separately
  • Logo rebranding and hiding the Powered By Zoho Analytics message on embedded reports are not available on the lower plans
  • Activity logs and cluster analysis are excluded from the lower plans
  • The white label embedded analytics offering has no published price and requires contacting Zoho
  • Local taxes such as VAT and GST are charged on top of the listed prices

Pricing, plan by plan

Glassbox

On request
  • CustomFree
    • Full Platform
    • Mobile Analytics
    • Enterprise Support

Zoho Analytics

Free
  • FreeFree
    • 2 Users
    • Basic Features
    • 10K Rows
  • Basic$24/month
    • 2 Users
    • 500K Rows
    • Email Support

Which should you pick?

Choose Glassbox if

  • You need session replay.
  • You work on Web, Mobile, Hybrid.
  • You also want struggle detection.
Glassbox review

Choose Zoho Analytics if

  • You need ai assistant.
  • You want to start without paying.
  • You work on Web, Mobile, Embedded.
  • You also want drag-and-drop reports.
Zoho Analytics review

Questions people ask

Is Glassbox or Zoho Analytics better?
Neither clearly leads. Glassbox starts at On request and Zoho Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Glassbox or Zoho Analytics?
Zoho Analytics has a free tier; the other does not. Paid plans start at On request for Glassbox and Free for Zoho Analytics.
Does Glassbox or Zoho Analytics run on more platforms?
Glassbox runs on Web, Mobile, Hybrid. Zoho Analytics runs on Web, Mobile, Embedded.
Can I use Zoho Analytics for free?
Yes. Zoho Analytics has a free tier, so you can try it without paying. Glassbox starts at On request.
What is Glassbox best used for?
Glassbox is most often used for user experience analysis, bug reproduction, conversion optimization, customer journey mapping. Of those, user experience analysis and bug reproduction are not what Zoho Analytics is typically brought in for.
What can Glassbox do that Zoho Analytics cannot?
Glassbox covers Session Replay, Struggle Detection, Journey Mapping, AI Insights. Zoho Analytics covers AI Assistant, Drag-and-drop Reports, Auto-blending, Embedded Analytics. Both handle Google Analytics, Salesforce, Web support, Mobile support.

Answered from the vendors’ own pages

Glassbox: How much does Glassbox cost?

Glassbox uses custom pricing based on three factors: the selected package (Production Operation, Marketing/Business, or Product), data retention period, and session volume. The vendor encourages contacting sales to build customized packages.

Source
Zoho Analytics: Is there a free plan available?

Yes, Zoho Analytics offers a permanent free plan with 2 users, 10,000 rows, and 5 workspaces. A 15-day free trial is also available for paid plans, no credit card required.

Source
Glassbox: Does Glassbox offer add-ons for specific industries?

Yes, Glassbox offers specialized add-on solutions including fraud prevention, accessibility features, and call center solutions tailored for financial organizations.

Source
Zoho Analytics: Can I cancel my subscription at any time?

Yes, you can upgrade, downgrade, or cancel your subscription at any time. It operates as a month-to-month, pay-as-you-go service with full flexibility.

Source
Zoho Analytics: What is the difference between monthly and yearly billing?

Yearly billing provides a 20% discount compared to monthly rates. Both options are available for all subscription tiers.

Source
Zoho Analytics: How much do additional users and data rows cost beyond what is included in my plan?

Additional users, data rows, and viewers are available as paid add-ons. The page does not specify the exact per-unit cost for these add-ons.

Source
Zoho Analytics: How often can I refresh my data in each tier?

Basic allows 1 refresh per day, Standard and Premium allow 8 per day, and Enterprise allows 24 per day. Dedicated Compute offers custom refresh rates.

Source
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