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Business Intelligence · head to head

Userpilot vs Zenlytic

Userpilot logo

Userpilot

Business Intelligence

Product analytics and in-app onboarding platform.

From
Free
Free plan
Yes
Visit UserpilotFull review
Zenlytic logo

Zenlytic

Business Intelligence

Conversational analytics on a governed semantic layer that shows you the SQL it ran

From
On request
Free plan
No
Visit ZenlyticFull review

The short version

  • Userpilot is a product-led growth platform.
  • Userpilot starts at $299/mo; Zenlytic prices on request.
  • Where Userpilot falls short: starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier.
  • Where Zenlytic falls short: pricing is not published and is negotiated per deal, so small buyers have no benchmark and no leverage.
  • Prices and features on this page were last checked on 13 November 2026.

Where they differ

Only the attributes on which Userpilot and Zenlytic actually diverge.

Attributes where Userpilot and Zenlytic differ
AttributeUserpilotZenlytic
Starting priceFreeOn request
Pricing modelSubscriptionQuote
Free tierYesNo
PlatformsWeb, iOS, Android, APIWeb

Identical on both: category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Userpilot

Nothing recorded that Zenlytic does not also cover.

Only in Zenlytic

  • Zoe conversational agent
  • YAML semantic layer
  • LookML import
  • Row and column permissions
  • Dashboards
  • dbt integration
  • Embedded analytics
  • Query transparency

What people use each for

The jobs each tool is most often brought in to do.

Userpilot

  • SaaS companies optimising user onboarding and activationnot Zenlytic
  • Product teams collecting user feedback and identifying churn drivers via session replaynot Zenlytic
  • Customer success teams using in-app guides and contextual helpnot Zenlytic
  • Growth teams orchestrating multi-channel campaigns across email and in-appnot Zenlytic
  • Product managers measuring adoption and engagement across user cohortsnot Zenlytic

Zenlytic

  • A data team of three fielding sixty ad hoc requests a week from operators who could answer them in chat insteadnot Userpilot
  • An ecommerce company where merchandisers need cohort and margin questions answered without waiting for an analystnot Userpilot
  • A Looker customer looking for an exit that can import existing LookML rather than remodel from scratchnot Userpilot
  • A finance team that needs every AI-generated number to show its SQL before it goes in a board packnot Userpilot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Userpilot

  • Starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier
  • Large price jump from Starter ($299/mo) to Growth ($849/mo), nearly 3x increase
  • Growth tier scales to 100,000 MAU but does not publish pricing for higher volumes, requiring Enterprise negotiation
  • Session replay and mobile engagement are optional add-ons in Growth tier, not included in base pricing
  • Enterprise pricing not published; custom negotiations required for large-scale deployments

Zenlytic

  • Answer quality is bounded by the semantic model, so a team without a maintained dbt project and metric definitions must complete a modelling project before the AI is useful at all
  • It is a small venture-funded company in a category that Snowflake, Databricks and Microsoft are all building into natively, which is a real procurement risk on a multi-year contract
  • Pricing is not published and is negotiated per deal, so small buyers have no benchmark and no leverage
  • The visualisation and dashboard layer is thinner than established BI tools, so teams wanting pixel control over reporting will find it limiting
  • It assumes a cloud data warehouse; organisations with data spread across operational databases and spreadsheets have to consolidate first, which is the expensive part of the project

Pricing, plan by plan

Userpilot

Free
  • Starter$299/mo
    • Up to 2,000 monthly active users
    • In-app engagement
    • User segmentation
  • Growth$849
    • 2,000 to 100,000 monthly active users
    • All Starter features
    • Advanced product analytics
  • EnterpriseOn request
    • Custom monthly active user levels
    • All Growth features
    • Premium integrations

Zenlytic

On request
  • ZenlyticOn request
    • Annual contract quoted by seats and deployment
    • Semantic layer, dashboards and Zoe included
    • Embedded analytics licensed separately

Which should you pick?

Choose Userpilot if

  • You want to start without paying.
  • You work on Web, iOS, Android, API.
Userpilot review

Choose Zenlytic if

  • You need zoe conversational agent.
  • You also want yaml semantic layer.
Zenlytic review

Questions people ask

Is Userpilot or Zenlytic better?
Neither clearly leads. Userpilot starts at Free and Zenlytic at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Userpilot or Zenlytic?
Userpilot has a free tier; the other does not. Paid plans start at Free for Userpilot and On request for Zenlytic.
Does Userpilot or Zenlytic run on more platforms?
Userpilot runs on Web, iOS, Android, API. Zenlytic runs on Web.
Can I use Userpilot for free?
Yes. Userpilot has a free tier, so you can try it without paying. Zenlytic starts at On request.
What is Userpilot best used for?
Userpilot is most often used for saas companies optimising user onboarding and activation, product teams collecting user feedback and identifying churn drivers via session replay, customer success teams using in-app guides and contextual help, growth teams orchestrating multi-channel campaigns across email and in-app. Of those, saas companies optimising user onboarding and activation and product teams collecting user feedback and identifying churn drivers via session replay are not what Zenlytic is typically brought in for.
What can Userpilot do that Zenlytic cannot?
Zenlytic covers Zoe conversational agent, YAML semantic layer, LookML import, Row and column permissions.

Answered from the vendors’ own pages

Userpilot: What is included in the free trial?

Userpilot offers a free 14-day trial without requiring a credit card, providing full access to the Starter tier features.

Source
Zenlytic: Does Zenlytic publish pricing?

No. Contracts are quoted annually based on seats and deployment scope.

Userpilot: Does Userpilot include session replay?

Session replay is available in the Growth tier as an optional add-on for watching real user sessions and identifying friction points.

Source
Zenlytic: Can it read my Looker model?

Yes, it imports LookML, which is the main reason Looker customers evaluate it.

Userpilot: What integrations does Userpilot support?

Userpilot integrates with HubSpot, Salesforce, Segment, Google Analytics, Amplitude, Mixpanel, Heap, Zendesk, Intercom and Google Tag Manager. Additional integrations can be requested.

Source
Zenlytic: Does it write arbitrary SQL against my warehouse?

No. Queries are constrained to the semantic layer, and the generated SQL is shown with every answer.

Zenlytic: Do I need dbt?

Not strictly, but the product is designed around a modelled warehouse and works poorly without one.

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